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I know this article is about the emblems, But in reference to Pontiac, I remember as a child we had a 63 Bonneville Coupe, I remember my mother would always say "Watch for the Indian Chief !" The Indian Chief was the high beam indicator light. I still think that was cool and creative feature and my ,brother and I would try to be first to spot it.
Over the years as owner of multiple Alfa Romeos (3 currently), my friends used to kid that the serpent eating the man symbolize my repair bills eating me and my wallet
Still love em though. Wish AR would get back to the USA asap.