MSN Autos' Reliability Ratings Come From Experts

Determining vehicle reliability is an exacting task requiring professional skills, knowledge, and a wealth of information. That’s why MSN Autos partners with industry-leading Identifix for top-notch reliability data on all listed automobiles.

Founded in 1987, Identifix, Inc. has evolved into the nation's best source for knowledge on what breaks, which vehicles it breaks on, and how to fix those vehicles correctly.This knowledge is derived from continual analysis of data gathered from over 3.5 million calls, since 1987, to the Identifix Repair Hotline™.

Identifix manages the nation's largest automotive repair hotline fielding approximately 250,000 calls from subscribing auto repair shops each year -- roughly 20,000 per month. In addition, Identifix offers Direct-Hit®, the award winning subscription-based online diagnostic service.

Identifix employs 45+ factory-trained, ASE-certified Master Technicians with over 1,000 years of combined experience dealing firsthand with vehicle diagnostic and repair problems. Identifix produces MSN Autos' Reliability Ratings by analyzing patterns displayed by thousands of repair requests the company receives from automotive technicians all across the country.

Products and Services

Repair Hotline™ is a pay per call, telephone diagnostic and repair service that provides professional real-time assistance to technicians working on hard to diagnosis issues. Identifix's industry leading hotline is used by nearly 15,000 automotive repair shops annually. Calls are routed to Identifix's 45+ carline specialists; producing a first call resolution rate of 72% and a final resolution rate of 98.9%. Identifix has five diagnostic teams -- GM, Ford , Chrysler, Asian and European; and their seasoned professionals answer calls ONLY on their carline specialty. The Repair Hotline™ provides diagnostic services to independent repair shops, major parts distributor car care programs, corporate owned chains, and franchise groups.


Identifix's Direct-Hit® is an award winning subscription-based online diagnostic service. Direct-Hit® provides professional technicians experienced-based quick fixes, time-saving diagnostics, and real-world information that is created from Identifix's experience diagnosing 3.5 million Repair Hotline™ calls. Direct-Hit® delivers quick and effective repair solutions by helping technicians increase productivity and profitability. It contains Hotline Archives™ featuring symptom/test/validated fix cases authored on most valuable hotline calls.


Each week over 1,500 new vehicle specific problem/solutions are authored by Identifix carline specialists. There are nearly 300,000 Hotline Archives on Direct-Hit®, making it the largest "expert" database of fixes on out-of-warranty vehicles. Direct-Hit® also has a unique revenue generating maintenance sales tool, Preventive Maintenance Plan. This Plan allows shop owners to quickly and easily create customized, consumer friendly brochures of due factory scheduled maintenance for their customers. Each week Direct-Hit® subscribers access diagnostic information on over 110,000 vehicles.


Microsoft and Identifix

The large numbers of calls fielded and computer-collated by Identifix, coupled with the company's unique and considerable technical expertise, makes possible sophisticated statistical analysis. That, in turn, enables the company to accurately evaluate the reliability of vehicle models and pinpoint repair problems.


Through its pairing with Identifix, Microsoft can enhance MSN Autos' vision of helping Internet users with all phases of their automotive research and shopping.

  • Identifix

    Identifix has evolved into the nation's best source for reliability data.

  • Identifix corporate headquarters

    Inside Identifix corporate headquarters, St. Paul, MN.

  •                 Identifix automotive experts personally respond to customers' repair requests.

    Identifix automotive experts personally respond to customers' repair requests.

  • Identifix specialists keep auto parts on hand for ready reference.

    Identifix specialists keep auto parts on hand for ready reference.

  • A portion of Identifix's extensive service-manual library.

    A portion of Identifix's extensive service-manual library.

  • Identifix maintains a fully equipped diagnostic garage.

    Identifix maintains a fully equipped diagnostic garage.