At the 2012 Chicago Auto Show, Ram trucks will introduce a new top trim level, the 2012 Ram Laramie Limited. Think of it as a city-slickened counterpart to Ram's luxurious, Southwest-themed Laramie Longhorn; the Limited packs a similar amount of goodies, but swaps the country kitsch for a sleeker, more contemporary flavor inside and out.
Specific changes to the exterior include body-color bumpers (chrome bumpers are subbed on white and silver versions); body sides devoid of badging; chrome door handles, mirrors, door trim, and tubular running boards; and 20-inch forged aluminum wheels with polished faces and silver-painted inserts. If less is more from an appearance standpoint, then the Laramie Limited has the most of all the big luxo-trucks (including those built by GM, Ford, and Toyota). But as much as we savor aesthetic simplicity, we expect that some truck customers may find the new Laramie Limited a little too plain for flagship status. (That's where the over-the-top Laramie Longhorn comes in, apparently.)
Inside, the Ram Laramie Limited has seats covered entirely in premium dark slate leather (not just the seating surfaces themselves) offset by gray piping and stitching. More stitched leather covers the steering wheel, shift lever, door panels, and center-console lid. Berber carpets; LED accent lighting; unique gauge faces; scuff plates; a smattering of piano black, chrome, and "liquid graphite" trim bits; and nearly every available tech toy and comfort item are standard on the new Limited. Like the Laramie Longhorn, this trim level will be available in 1500, 2500, and 3500 chassis strengths, as well as crew and Mega cab styles.
The Laramie Limited will appear in dealers by the middle of this year as a 2012 model. Prices haven't yet been announced, but we're told that they should fall in line with those of the Longhorn edition, which starts at $44,120 for the crew-cab, short-bed, rear-wheel-drive 1500 model. In other words, don't expect to get much change from your $50,000 bill. But do expect a rather sweet truck.