Mazda delivers fun and frugality
The new CX-5 with Skyactiv engine technology promises performance and fuel economy.
Mazda is one of the few Japanese brands that have not been chasing the "eco" trend of late. That is, until now. Though the company has been showing off its Skyactiv eco-engine technology to anyone who will stop and look, it hadn't yet released a car tailor-made for it. Enter the CX-5.
This slick crossover follows in the sporty tire tracks of its CX-7 big brother, staking a claim on best-in-class dynamics. It will also surely offer strong eco performance, making it an attractive addition to Mazda's lineup.
2012 Mazda CX-5
What is it? Mazda's answer to the broad and varied crossover market, the CX-5 aims to outdrive the Ford Kuga while delivering more fun and character than the hugely successful Volkswagen Tiguan. Clever engines are just one string to its bow.
What's hot? Skyactiv engines boast higher than average compression ratios. Complex stuff for the average consumer to understand, but the resulting improvements in refinement, emissions and fuel consumption are easier to appreciate.
What's not? Communicating the technical benefits of the Skyactiv technology is a marketing challenge, not made easier by the play-it-safe styling the CX-5 has been blessed with.
How much and when? The CX-5 will arrive in early 2012. The price has yet to be confirmed.
MSN Autos' verdict: This is an important car for Mazda, but it needs to shout to get its voice heard in the crowded crossover market. We're concerned that its subtle looks will hurt rather than help.