It was hard to pick a favorite of the seven Hyundais on the company's SEMA show stand, so we narrowed it down to these three podium finishers.

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The HATCI Velocity

Click to enlarge pictureHyundai "Velocity" (© Rod Hatfield)

Hyundai "Velocity" factory-tuner concept created by Hyundai's Design and Technical Center.

Pronounced "hatchee" for the Hyundai America Technical Center Inc., this is the design, technology and engineering arm for Hyundai in North America. HATCI employees made the body kit, including that unique "lift-reducing" rear spoiler and aero side skirt lip. Inside is Katzkin custom suede and neat storage space for helmets. Underhood is a Cosworth turbo, intercooler and engine management system. The performance goal was 400 hp and 350 lb-ft of torque.

Hyundai Veloster Specs

Cosworth Racing Series Concept

Click to enlarge pictureCosworth CGRS Hyundai Genesis Coupe (© Rod Hatfield)

Cosworth Genesis Racing Series (CGRS)Hyundai Genesis Coupe

Cosworth did everything on this car, from the carbon fiber body kit to the satin/gloss blue paint. But more to its specialties, Cosworth also reworked the 3.8-liter Hyundai V6 with new engine controller mapping, cold air intake and high-flow exhaust, the goal being 396 hp and 325 lb-ft of torque.

Hyundai Genesis Coupe Specs

Bisimoto Elantra GT

Click to enlarge pictureBisimoto Engineering Hyundai Elantra GT Concept (© Rod Hatfield)

Bisimoto Engineering Hyundai Elantra GT Concept

Bisimoto is best known for tuning inline fours and flat-six Porsches, hence, the main draw of this tuner Elantra was the massive Turbonetics BTX6462 turbo attached to the Hyundai 1.8-liter four. It seemed to take up half the engine bay. Together with a long list of other engine upgrades, it's listed at 602 hp and 409 lb-ft of torque. Yow. They didn't start it up on the stand when we were there, sadly.

Hyundai Elantra Specs

Hyundai has been bringing show cars to SEMA for several years. Hopefully we'll see some of these parts, or something like them, available from the OEM sometime soon.