Auto sales are on the rise in 2010, and that's a good thing, especially since the last two years were such a complete disaster for the industry. But which models are the cream of the showroom crop? What makes them rise to the top of the heap? And why should they be on your short list when purchasing a new car, truck or SUV this year? To answer these questions, we compiled a list of America's top sellers according to Automotive News data, and examined each machine's strengths and weaknesses. Hopefully our evaluation will give you insight into what makes each model a winner, and why they appeal to more consumers than any other rides on the road today.

Ford F-Series Pickup

Sales YTD May 2010: 193,843
Change % vs. YTD 2009: +34.9

One has to ask, "Did we learn anything from the last gas crisis if a pickup — the Ford F-150 — is still the best-selling vehicle in America?" Answer: No, no we didn't. Regardless, the F-150 (base price $21,820) is a fantastic machine. The Ford's solid chassis, excellent build quality and diverse cab/bed configurations have been seamlessly married to a refined, highly interactive cabin. As a result, the F-150 can put in a full day's work on the job site and carry you home in relative comfort.

Pros: Great payload/towing capability ● Innovative, stylish cabin ● Very powerful
Cons: No V6 option ● Options are expensive ● Base truck equipped like work truck

Compare: Ford F-150 vs. Ram 1500 vs. Nissan Titan

Chevrolet Silverado Pickup

Click to enlarge pictureChevrolet Silverado (© General Motors)

Chevrolet Silverado

Sales YTD May 2010: 135,843
Change % vs. YTD 2009: +8.5

GM's pickup offering, the Silverado (base price $20,850), lives by the "most dependable, longest lasting" credo and is seen as an enduring patriot to many Americans. The Chevy offers a V6 option and a hybrid version, adding fuel efficiency to the plus-side of its ledger. The Silverado's durability claim to fame is backed by a five-year, 100,000-mile limited powertrain warranty, which is tops in its class. However, the hearty pickup is a very narrowly focused product that may not work for all buyers.

Pros: Available V6 and hybrid powertrains ● Expertly balances comfort and capability in a rugged package ● Class best 5 yr/100k powertrain warranty
Cons: Typical poor GM interior treatment ● Base truck is work truck ● Desirable comfort options are pricey

Bing: Chevrolet Silverado 1500

Toyota Camry (Solara)

Sales YTD May 2010: 125,804
Change % vs. YTD 2009: +1.6

The Camry (base price $19,995) is the best-selling car in America so far this year. But is that because the Camry is a good car, or a force-of-habit purchase? Unfortunately, we think the latter is the case. While the new-for-2010 Toyota Camry lacks spark, imagination and personality and takes the 'automotive appliance' to new levels, its competition is infusing midsize sedan offerings with bold designs, forward-thinking electronics and plenty of value at the bottom line. No doubt the Camry is family friendly, fuel efficient, roomy, and rides comfortably — but the competition does too.

Pros: 4-cylinder, hybrid stretch fuel dollar ● Big trunk, big cabin equals happy family ● Does a lot well, nothing exceptional
Cons: Appliance-like A-to-B transport ● Styling is boring ● Does a lot well, nothing exceptional

Compare: Toyota Camry vs. Subaru Legacy vs. Kia Optima

Honda Accord

Sales YTD May 2010: 122,725
Change % vs. YTD 2009: +14.6

Honda's Accord (base price $21,055) is on the move. It's an eye-catcher with beauty that is more than just skin deep. Quality interior materials, fantastic fit-and-finish, and highly refined engines make this Honda a real threat in the midsize sedan segment, a segment that makes up half the Top 10 sellers in America. The Accord offers a palatable driving experience and the peace of mind of a commuter. We especially like Honda's Variable Cylinder Management system that allows the hearty 271-horsepower V6 to realize fuel efficiency of 19 mpg city/ 29 mpg highway. If V6 power is on your criteria list, the Accord deserves a long look.

Pros: Styling with a soul, great proportions ● Room galore in coupe and sedan ● Versatile lineup, now has Crosstour
Cons: V6 only available in upscale EX trim ● No manual gearbox offered in EX sedan ● Would like a sport version

Bing: Honda Accord Accessories

Toyota Corolla

Sales YTD May 2010: 118,625
Change % vs. YTD 2009: +16.6

The Corolla (base price $15,450) is one of Toyota's frontline troopers charged with setting the stage for future buyer loyalty. The car lives up to the subcompact mantra of low cost, low maintenance and high fuel economy ... heck, it wrote the mantra, as the 2010 iteration is the 10th generation of this groundbreaking model. With that level of refinement and value, the Corolla makes a lot of sense to today's buyers and is a must-test-drive in the compact division.

Pros: Miserly at the pump, easy on wallet ● Excellent outward visibility ● Nav system on options menu
Cons: Rigid flat bucket seats in base trim ● Option packages can really drive up price ● Sport trim woefully lacks substance

Compare: Toyota Corolla vs. Mazda Mazda3 vs. Ford Focus