Kia, Audi, Jaguar lead annual car quality survey
Mercedes SL-Class takes top score in Strategic Vision's annual Total Quality Index.
With news of a record-setting number of recalls filling the eyes and ears of car and truck owners, finding out what brands produced the highest quality vehicles this year likely tops the list of information wanted by new vehicle buyers.
"What we learn from this year's Total Quality results is the need for complete understanding of how buyers are influenced and it's not just by counting problems," says Alexander Edwards, President of Strategic Vision.
Following in the footsteps of its sister company, Hyundai, Kia posted significant quality improvements in recent years. The Soul captured the small multi-function car segment and Optima finished second in the mid-size car category by two points to the Subaru Impreza. Early indicators are that Kia should continue to expect success next year.
Strategic Vision's New Vehicle Experience Study data shows the Kia K900 as taking some sales from luxury brands. Audi and Jaguar topped the topped the luxury side of the equation taking different paths.
"We are honored to have been ranked one of the best luxury brands in 2014 by Strategic Vision," said Joe Eberhardt, president & CEO, Jaguar Land Rover North America, LLC. "This recognition is a testament to the quality and performance of Jaguar vehicles as well as the renewed spirit and passion for the brand."
The score is a holistic measure of positive and negative product experiences, including reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences.
Volkswagen — Golf
Dodge — Dart, Charger and Durango
Jeep — Wrangler Unlimited
Ford / Lincoln — C-MAX Energi, Flex, F-150, Ford, Expedition and MKZ Hybrid
Chevrolet — Volt and Corvette
Toyota / Lexus — Tundra, IS Sedan and GX 460
Honda — Accord Crosstour and Ridgeline
Mitsubishi — Lancer
Hyundai — Sonata Hybrid, Hyundai
Mini — Countryman and Roadster
Smart — ForTwo Coupe
BMW — 6-Series Gran Coupe
Volvo — XC70
"All I can say to manufacturers is prepare to listen carefully to what car buyers are saying through these scores, be nimble and include 'True Innovation' that is bold and smart," says Christopher Chaney, Strategic Vision senior vice president.
"Tesla built a vehicle that generated love in attributes that were most important to segment buyers. Tesla isn't an electric vehicle that just has good features, but instead it's a luxurious sports sedan that has 'True Innovation,' as well as a rocket-like speed and drive feeling, that just happens to be an electric vehicle.
"I would call on all manufacturers looking toward electrification to implement a mantra of building super cool transportation that impresses the heck out of customers, and 'happens to be electric.' Very few people are looking for an overpriced electric breadbox/toaster with nothing cool. Consumers are powerful, have the Internet and know how to use calculators."
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I own a XJ8 Jaguar and could not be happier...knock on wood. If you read the reviews on these cars from actual owners you will be surprise just how well made they are, sadly the bad reputation still persist even though the car has less issues than most brands. The only problem I have is that not too many people know how to diagnose them.
But if you in the market for a great used premium car just take a look at what actual owners say about them.
I, also own a 2003 Jaguar S-type and it still drives and handles very well. Ford corrected the major electrical equipment failures Jags had for years and Ta Ta seems to be improving the name even further.
I drive a Porsche, a Jag and a Mercedes. I would buy another Porsche and another Jag, but not the Mercedes.
The Jag XJL is magnificent; fewer pistons, but more gears give you great performance.