Hitches and winches are Westin's thing, so the lifted 4x4 F-150 in its booth obviously carried a full load of its products. But the oversized, sinister, black wheels, knobby tires and cargo rack signify the SEMA fans' love of combining work and play in their pickups. Inside, the stock Lariat interior provides all necessary luxury.
View Slideshow:
Get the Most Truck for Your Money
Longtime Road & Track contributor Tom Wilson's credits include local racing championships, three technical engine books and hundreds of freelance articles.