The first image of the Infiniti Q30 concept has been revealed ahead of the concept's Frankfurt Motor Show debut this week. While not as radical as the sketch shown earlier this month, Infiniti says the Q30 concept is the latest evolution of the brand's design language and fuses coupe, hatchback, and crossover body styles.
Up front, the Q30 concept features slim headlights that connect with the front grille. Along the side, the deep upper and lower bodylines remain, though; those may be toned down for the production model. The Q30 concept also retains the sheet-metal kink behind the rear doors similar to that on the production three-row JX35/QX60 crossover.
Infiniti says the Q30 concept merges the "dynamic design and sportiness of a coupe, the roominess of a hatch, and the higher stance of crossover." Though, with the Q prefix, the Q30 will be marketed as an entry level hatchback below the Q50 sedan rather than a small crossover/SUV, which get the QX prefix. With the Q30, Infiniti hopes to attract younger buyers shopping in the entry level premium market.
Although no powertrain details have been revealed, the proportions suggest a front-drive layout, though all-wheel-drive is a possibility. The Q30 could be powered by a 208-hp turbocharged 2.0-liter I-4 from the Mercedes-Benz GLA crossover, which is among its competitive set. Other potential competitors include the Lexus CT 200h hatch, BMW X1 and Audi A3.
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To its credit the design is at least more appealing than the misshapen Juke (Joke+Puke??), the squashed-frog Veloster or the (thankfully now redone) Mazda "Insane Clown" 2 & 3.