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Nissan preps $6,700 hatchback for India, emerging markets

The Datsun Go will cost less than $7,000 when it goes on sale in 2014.

By Clifford Atiyeh Jul 15, 2013 1:24PM
Nissan's latest affront on the developing world comes with a rock-bottom price: $6,700.

That's the starting price of the new Datsun Go when it goes on sale next year in India. The five-seat hatchback is built at Renault-Nissan's plant in Chennai. Datsun, the former name of Nissan now envisioned as a low-cost sub-brand, is here to attack the bottom-tier manufacturers sold in emerging markets -- the Tatas, Cherys, Protons and other automakers that cannot sell their vehicles in wealthier markets like Europe, Japan and the United States.

As such, the Go is basic transportation that harkens back to the early 1990s, and while Nissan hasn't released specifications, safety and comfort will be at a bare minimum. Think no ABS, stability control, side airbags, radio or air conditioning. Forget any power accessories, including the mirrors. Still, the Go will certainly be constructed better than the rear-engined Tata Nano, which is $4,000 cheaper. A 1.2-liter three-cylinder engine off the base Nissan Micra will be standard, with only 75 horsepower on tap.

Later in 2014, the Go will also go on sale in Indonesia, Russia and South Africa -- the markets with new middle class buyers with just enough income for a new car. Nissan has not announced plans to sell Datsun in other countries, although Brazil, Mexico and other countries in Latin America could come later. The cheapest Nissan on sale in the United States, the Versa sedan, starts at $12,780.

Datsun Go (c) Nissan
“This is an historic day for Nissan Motor Company and for our customers and partners in some of the world's fastest-growing markets. It's also an exciting moment for many women and men here in India who – today – come one step closer to realizing the dream of purchasing a car," said Nissan CEO Carlos Ghosn in a statement at the car's unveiling Monday.

Nissan wants to grab eight percent of the global market by 2016 as part of its business plan to increase operating profits to that same amount. In Indonesia alone, Nissan has spent $395 million to expand a plant it expects will build 250,000 cars per year by 2014.

Datsun Go (c) Nissan
[Source: Nissan]
81Comments
Jul 15, 2013 7:22PM
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Cars like this are badly needed here in the U.S., Not everyone needs or even wants a car equipped with a $2,000 touchscreen indash navigation/computer.. or power everything.

I would love to be able to buy a car that had plain vinyl bucket seats (no power anything), windows you roll up with a crank, a simple 5 speeds, rubber floor mat, etc... Make A/C optional, as well as the stereo... I'll probably want to install my own anyways. Sell it for under $7,000 and you wouldn't be able to build them fast enough.

Jul 21, 2013 4:14AM
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I owned a 1977 Datsun B210 (honeybee) and it only cost me $3,900.00 brand new.  I never had any problem with it and I put 99,000 miles on it in 2 years.  They need to market the Datsun Go vehicles in the United States.  
Jul 21, 2013 3:31AM
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I owned a 1976 Datsun B 210 and loved the little car.  Would buy another one today.  Never had a problem with it. 

Jul 21, 2013 4:18AM
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I had a brand new 1978 datsun b210 in red, a datsun 310 gx and a datsun pickup..Loved them all.. I drive a nissan today. It is my 4th one..Bring back the Datsun...

Jul 21, 2013 4:47AM
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I owned a Datsun B-210 hatchback and drove it till the wheels fell off. Best car I ever had and I swear it would run on the gas fumes, forever. It was bright orange, I loved it!
Jul 21, 2013 7:28AM
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yes, yes, yes !... I drive a 1979 El Camino... worth about $500 and runs like it is worth $500... but I have a son in college and I just can't afford a new or even a good used car... prices are out of site... Kelly blue book shows a 2005 monte carlo worth about 6000 yet the dealer wants 10500 and thats on sale from 12500... a new car at 7000 would be a great deal... and since i only drive about 6 miles per day would last me several years... but no car company will build these... they only want to build the 20k plus cars...
Jul 21, 2013 6:54AM
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can't sell in U.S.? why? more big govt regulations! but they can sell that crappy smart car or

that chevy volt that has toxic and exploding batteries! just make a cheap car for America! I

want a strong simple engine that I can do my own repairs and no fing extra crap to break!

chevy 59 is right on with his comment! hey Buy US mind your own fing business worrying

about what the rest of us are driving! if we want to drive one of these that's our choice!

Jul 21, 2013 6:34AM
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I always liked the Datsun name better. I think all the car makers today,purposely don't build,good inexpensive,fuel efficient cars in the USA anymore. They want to sell you loaded up with accessories cars,for more profit. To get the new Diesel powered Chevy Cruze,you have to buy the top of the line version,with leather seats.
Jul 21, 2013 4:53AM
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I had a Datsun B210 hatchback when I was in college.  Great car except for the color - obnoxious orange!
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