Hyundai previews 2015 Genesis sedan
The next Genesis wants to be less anonymous and more dynamic. But can it break through the luxury segment?
Hyundai's South Korean headquarters has released renderings of the 2015 model, set to go on sale in the U.S. sometime next spring. The new car, if the renderings are at all close to production, takes cues from the HCD-14 Genesis Concept that debuted in January at the North American International Auto Show.
A wide-mouth upright grille, sleeker profile and tapered tail are among the changes. Since the 2014 Mazda6 and Ford Fusion already possess these attractive design attributes, we're not sure the Genesis will make a name for itself this time around, especially not for the $40,000 price tag it commands.
Still, the Genesis sedan, introduced for the 2009 model year, has been an impressive car for the money. The R Spec variant with the 5.0-liter 429-horsepower V8 engine and 8-speed automatic is thrilling to drive, and all versions come pretty much loaded without the fussy option packages that the German automakers like to force on customers. The 2015 model will offer the option of all-wheel drive, an adaptive suspension and variable-ratio steering, while retaining its balanced rear-wheel-drive proportions in standard trim.
We don't know what new engines will be offered, but we'll bet a turbo V6 wouldn't be out of the question — and maybe the high-output turbo four cylinder used in the Sonata Turbo, given that the BMW 528i comes with a similar engine in base trim. Hyundai promises a stiffer body structure with more high-strength steel and better crash-test ratings, including an active safety function that tightens the seat belt to warn the driver of an impending collision.
Hyundai's brand has proven to be a difficult sell in this segment, with the company moving a few thousand sedans each year (the Genesis Coupe, which bears no relation to the sedan, is lumped into the monthly sales reports). We'll give Hyundai another shot if it can peg our emotions much higher than the competent — but ultimately faceless — Genesis we have now.
"But can it break through the luxury segment?"
Seriosuly?? I drove both the coupe and sedan. Both cars have plenty of luxury, especially for the price. I'm not a Hyundai fan, but I'd buy a Genesis any day before I'd buy an Infiniti or Lexus. It broke through the luxury segment as soon as it came out.
When I was shopping for my current car contenders were BMW 135i, Subaru WRX STI, and Ford Mustang. Gen Coupe was an afterthought until i test drove it and bought it on the spot. Unquestionably the best bang for my buck (2013 3.8 Track MT) with a far better warranty than the other alternatives. Super fun to drive, makes a great daily driver, and I get compliments on it all the time.
If you had told me 5 years ago that one day I would be driving a Hyundai I would have laughed in your face and called you insane.
This new Gen sedan looks like a real winner.
This would be an improvement over the current Boring, Lexus looking SNOOZER ! The new Impala is pushing 40 G's, so this pricing shouldn't be an Issue. Only the Badge Whores who have to have BMW-Mercedes-Jaguar-Lexus-Infiniti nameplates will pass this one up
When I was in the market 10 years ago for a brand spanking new car, Hyundai wasn't even a thought.
Gm. or Dodges was the only thing I was looking at, tell a friend told my to look at the Hyundai Santé FA, I test drove it and fell in love with this brand and purchased it on the spot. I had an 03 until I purchased a 28 foot boat, the towing power was lacking for the size of my boat, I step to an 05 Santé FA, Towing power was improved but it couldn't tow 8K lbs. The best vehicle I ever drove in bad weather after 2 failed and replaced trans from the dealer at no cost to me, the service advisor told me I need a bigger vehicle for whatever I am towing. I went looking again for something that could tow 10K lbs. Still miss that Santé FA... Hyundai makes great vehicles priced right and looks more for the bang for the buck. Can't go wrong with a Hyundai....
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