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How Fiat made a 500 Abarth out of human bodies

It's not Photoshopped: This car is made up of a dozen female artists, models and contortionists.

By Douglas Newcomb Jul 12, 2013 2:38PM

Fiat 500 Abarth Cabrio in flesh. Photo by Fiat.Since its debut in 2009, ESPN Magazine's Body Issue has given sports fans the chance to see, um, more of their favorite star athletes than ever. Or, as the ESPN website puts it, to “admire the vast potential of the human form. To unapologetically stand in awe of the athletes who've pushed their physiques to profound frontiers. To ... well, gawk.”


Fiat is hoping that readers of the magazine will also take time to gawk at an ad that the Italian car brand put together especially for the Body Issue, which hit newsstands last week. Called "Body Paint,” the ad brought together more than a dozen female artists, models and contortionists to re-create a replica of a Fiat 500 Abarth Cabrio in human flesh.


The behind-the-scenes video – tastefully shown below – shows what it took to re-create a Fiat in body parts. In addition to the dozen female figures that made up the car, shooting it required about 40 people, including artists, photographers and makeup specialists. The entire process required five days to complete.


Dean Oram, art director for The Richards Group, which conceived and produced the project, said in the video that when the ad agency presented the idea, Fiat said yes. “They loved it, and then they said, ‘Go make it happen,’” Oram said. “And we said, ‘Oh dear.’"


Fiat 500 Abarth Human body ad in ESPN Magazine (c) Fiat

[Source: Fiat]
95Comments
Jul 15, 2013 7:54AM
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Is it an automatic or a "stick" shift!?!?!
Jul 13, 2013 6:01AM
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Probably the best car that they ever made.
Jul 15, 2013 8:09AM
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Now that, was AMAZING!!!! I saw a motorcycle done with women, now this? How awesome!!!

 

Good for you, models, you did a fantastic job!!!

Jul 15, 2013 8:51AM
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instead of 12 people getting out of a clown car they ARE the clown car. ha, ha, funny!
Jul 15, 2013 8:27AM
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it may be okay around the house, but I doubt it's very good in the road.
Jul 15, 2013 8:55AM
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I'd like to "bump" into that front bumper.
Jul 15, 2013 8:26AM
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There is something similar done with bikes which I am more into - also very nice. The Fiat 500 is not my favorite car (not because its a Fiat or anything just not my style) but appreciate the talent involved in the creation of this and the enthusiasm shown by the ladies and the crew involved. Yes 12 naked ladies all body painted up is a great thing to see (in my honest Male opinion) but to also see in the video how the ladies seemed to be very fun loving in the approach in creating this was nice too. Great job to everyone involved. I own a Jeep Wrangler JK Rubicon... OK Fiat since you now own Jeep... if you made the same thing out of that one I'd buy the wall mountable framed version. Just throwing that out there....
Jul 15, 2013 8:01AM
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The 'car'  is amazing. Also: Google: frog made from painted, naked bodies. That was on msn.com's homepage the other day-another amazing photo.
Jul 15, 2013 11:13AM
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It's still a pissy car, way overpriced...
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