How Fiat made a 500 Abarth out of human bodies
It's not Photoshopped: This car is made up of a dozen female artists, models and contortionists.
Since its debut in 2009, ESPN Magazine's Body Issue has given sports fans the chance to see, um, more of their favorite star athletes than ever. Or, as the ESPN website puts it, to “admire the vast potential of the human form. To unapologetically stand in awe of the athletes who've pushed their physiques to profound frontiers. To ... well, gawk.”
Fiat is hoping that readers of the magazine will also take time to gawk at an ad that the Italian car brand put together especially for the Body Issue, which hit newsstands last week. Called "Body Paint,” the ad brought together more than a dozen female artists, models and contortionists to re-create a replica of a Fiat 500 Abarth Cabrio in human flesh.
The behind-the-scenes video – tastefully shown below – shows what it took to re-create a Fiat in body parts. In addition to the dozen female figures that made up the car, shooting it required about 40 people, including artists, photographers and makeup specialists. The entire process required five days to complete.
Dean Oram, art director for The Richards Group, which conceived and produced the project, said in the video that when the ad agency presented the idea, Fiat said yes. “They loved it, and then they said, ‘Go make it happen,’” Oram said. “And we said, ‘Oh dear.’"
Now that, was AMAZING!!!! I saw a motorcycle done with women, now this? How awesome!!!
Good for you, models, you did a fantastic job!!!
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