Ford to park Mustang atop Empire State Building
Re-creation of 1965 marketing stunt involves a whole lot of chopping, bolting and squeezing to get a 2015 Mustang Convertible through very tight spaces.
On April 16 — opening press day of the New York Auto Show and the Mustang's official anniversary — Ford will dissect a 2015 Mustang Convertible, cart the pieces up the freight elevators and reassemble them on the rooftop — 86 stories high.
The car will sit there for another day so visitors on the building's observatory desk can stare in amazement at why anyone would place a car 1,454 feet above the Manhattan skyline. Helicopters can't land due to the huge spire and cranes aren't tall enough to reach the peak — which, more than anything, shows how scary it'd be to be trapped at the top of the Empire State Building — but that's besides the point. It's elevators or nothing.
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With the resulting media coverage, Ford successfully completed what may be the most complex photo shoot ever for a new car launch. Not even Maybach's elaborate gag in 2002 — in which the new Maybach 57 sedan voyaged from Germany to Manhattan in a glass crate, was lifted by a helicopter to a dock and driven to Wall Street — has topped Ford's Empire State feat.
It'll be next to impossible to repeat the original Mustang's runaway sales success. In 1966 alone, two years after the Mustang's debut, Ford sold more than 607,000 cars (or nearly as many F-150s as sold last year). Shortly after the 1966 convertible went back down the elevators, Ford had already sold more than 1 million Mustangs. Still, Ford's New York photo op is real, old-school marketing, without any of the modern era's lazy, call-it-a-day Photoshop jobs. Let's hope no one tries starting the engine and driving off.
First off, they wouldn't need a helicopter to land on the roof of the building to get a car up there. They could use a S-64 Sky Crane to lift the car up to the Observation deck. There is enough room to where the rotor blades would not strike the pinnacle on top of the building.
Now German Rule. If it wasn't for American car companies buying European car companies they would not have the quality they do. And I have yet to see a European made 3/4 Ton or 1 ton hit the million mile club let alone the 300,000 mile club. They break down and then the owner cannot afford the parts to fix them. Show me an antique European car that is ran regularly and not in a museum or tucked away in some guy's garage never to see the light of day except to wash and wax it that is an all matching number vehicle. My neighbor has a 70 Hemi Cuda that is all original down to the bolts that hold the crank shaft in, and he drives it Friday-Sunday. All he has had to do is the basic maintenance to it and the car is beautiful.
I owned a a lovely piece of Germany. Everyone claims BMWs are great cars. Well I owned a lemon of a BMW for 5 years. I traded it in on a new 06' Mustang GT. This Mustang is now the car I have owned for the longest time and I have no plans to trade it in. So Ford must have done something right where BMW didn't. Also, Ford must have done something right to have a car line last this long. Yes, the Mustang II was a hunk o garbage but have you seen the BMW 6 series? Ugly beyond belief
There is little doubt that the remains of these cars are for all purpose and intent scrap after such a stunt. They certainly would not be road worthy after being cobbled up to such an extent. Still it is definitely an attention grabber and no more of a waste than the brand new cars that are smashed for crash testing.
Honestly though I really miss the days when the new car debuts were very secretive and almost a gala event. Back in the fifties parents would dress their kids up on a Saturday and go to the car dealerships to get balloons and eat hot dogs while mom and dad got their first look at the new iron on the lots. It was really fun. Now though we aren't even a forth of the way through 2014 and the 2015 models are already showing up on public display. It kind of ruins the suspense and the drama if you know what I mean. LOL
hey german rule if prsches are so great why are they changing the engines!
why don't you move to Germany!
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