FIAT hawks Diddy's bottled water in new ad
There's a car commercial somewhere in this self-serving love fest to the rap mogul.
While you ponder that, here's the lowdown: FIAT paid the 44-year-old producer and Bad Boy Records CEO to ride in the company's weird-looking 500L, and also let Diddy peddle his new bottled water. It's sad on both counts.
Initially, with the long shots of desert and a hip-hop theme, the commercial reminded me of 2Pac and Dr. Dre's "California Love," whereby a squad of Hummers, dirt bikes and ATVs race over the sand in patch-eyed, pre-"Matrix" costumes. Instead, the frumpy FIAT 500L shows up -- with supermodels, of course -- and Diddy waves his plastic water bottle to two disheveled men suffering from heatstroke.
Diddy's Ciroc vodka in sight). They even dismiss the FIAT as "not real" since "FIAT only makes small cars." That's not exactly flattering words for a new model introduction, even as a tongue-in-cheek gesture. As for Diddy, that's not even his own track playing in the background. Instead, it's "Happy" by Pharrell, an infectious feel-good song that Diddy could never have made.
I'm more surprised that FIAT, which is struggling hard in Europe, even has the money to afford Diddy and its 60-second Super Bowl spot featuring the Maserati Ghibli, especially after buying the remaining shares of Chrysler. The first 500L commercial was simple and cuter: a crab pinching the behinds of a car full of supermodels, sans Diddy. The too-cool, filthy-rich-guy attitude isn't half as attractive.
Diddy is one hell of a businessman I think he could sell Christmas trees in the desert in July
Go Diddy F them
No Bitching when J-lo did the 500 in a short dress oh yeah I saw legs not much car good ad but lets be real you cant do what they do so you whine about it GET OFF YOUR HORSE AND ENJOY LIFE STOP BITCHING
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