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Hertz renting exotic sports cars in Florida

Car rental giant is offering Ferrari, Lamborghini, Bentley and other performance and exotic rides.

By James_Tate Jun 21, 2013 10:10AM
Hertz Corporation is now renting performance and exotic cars in Florida, a move that should take away all disappointment from receiving an "Or Similar" model.

Dubbed Hertz Dream Cars, the program features cars like the Ferrari F430 Spider, Lamborghini Gallardo, SRT Viper and even a Tesla Model S. But it's not just about the cars - Hertz says that renters will have a white glove experience, with a concierge either meeting them at the airport or delivering the car to their homes.

At the moment, the program is available only in Florida and offers a few of the intended vehicles, divided into three categories: Exotic cars (Aston Martin V8 Vantage Coupe, Ferrari F430 Spider, Lamborghini Gallardo, Mercedes-Benz SLS AMG, Nissan GT-R); performance cars (Porsche Boxster, Porsche 911, Porsche Panamera, Mercedes-Benz C63 AMG, Mercedes-Benz E63 AMG); and SUVs (Porsche Cayenne).

Porsche models start at $350 per day for the Boxster, the Audi R8 and Aston Martin start at $1,000 per day, and the Ferrari, Lamborghini and Bentley models are at least $1,500. All rentals include just 75 miles of driving (each additional mile is 49 cents), so it's geared more to impress onlookers at the valet rather than to encourage road trips.

A non-S 911 Carrera costs $499.49, but by the time you've paid all the miscellaneous fees and taxes, you're out the door at $604.31 per day at Miami International Airport. Renters must be at least 25 years old and have their own insurance with enough coverage. (Hertz's own insurance, also known as a loss damage waiver, is not available for Lamborghini, Bentley, Ferrari and Aston Martin models, but it is available for the Porsche and Mercedes AMGs)

Specialty renter Gotham Dream Cars will rent you the previous generation 911 Carrera 4S Cabriolet (997) for the same price on a weekday in New York City. You get 100 miles before incurring a fee of $1.49 for each extra mile, and you'll need to cough up a $2,500 refundable security deposit to open the door. On the other hand, you can go really crazy at Gotham, with cars like the McLaren MP4-12C and a Rolls-Royce Drophead for just $2,450 on weekdays (with a $7,500 deposit). In either case, we're talking about a far cry from going to your nearest shady exotic rental lot and haggling with a greasy salesperson for a deal. It's worth noting that Hertz doesn't require any hefty deposits on top of the actual rental price (at booking, the driver is charged the rental price plus roughly 10 percent for incidentals).

Hertz Dream Cars eventually will be offered in a total of 35 locations, and will feature more cars,. The program joins an already impressive list of specialty offerings from Hertz, including a Green Traveler Collection (hybrids), an Adrenaline Collection (American muscle cars) and the Prestige Collection (luxury cars). The success of this latest venture remains to be seen, of course. Will this very niche market be a dabble too far, or will it be just what Hertz needs to complete its portfolio?

67Comments
Jun 21, 2013 4:14PM
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in my humble opinion the renters should have to prove they've at least driven a 300HP + performance car before...
Even domestic performance cars are a totally different beast compared with the 4-bangers and lumbering SUVs that most people drive... some fools are going to find themselves in a world of hurt attempting to drive a Lambo or Porsche...

Jun 21, 2013 4:40PM
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Does Hertz not remember it's own history? In the 60's they thought it would be a good idea to buy some specially prepared 1966 Shelby Mustang GT350 with automatics instead of the 4 speed manual transmission. They stopped when they found out they were mostly rented out weekends and the users took them drag racing on the nation's dragstrips  :)
Jun 21, 2013 4:35PM
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You'll get carjacked at the first light you come to  in Miami..............
Jun 21, 2013 4:22PM
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In Florida?  You sure that's a good idea?
Jun 21, 2013 4:12PM
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once people start driving them a break neck speeds and wrecking them left and right, they'll go back to kia's.  signed an ex-rental car worker.
Jun 21, 2013 4:28PM
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Totally a scam by the Florida Highway Patrol, they must need some additional revenue.
Jun 21, 2013 4:42PM
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Hertz used to rent Shelby GT 350 Mustangs in 1965-1966. (GT 350H for Hertz)  Lots of Mustangs were rented and raced on weekends and returned worse the wear.  Fun fun.  306 horse in a 2700 pound car with a close ratio 4-speed, trac-lock and improved handling.  The "Mazdaspeed3 of its day."
Jun 21, 2013 4:47PM
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That's not a Good idea in Florida ,,,
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