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Jeep to Revive Grand Wagoneer Name for 7-Seat SUV

By Bradford Wernle, Automotive News

By AutoWeek Jan 11, 2011 9:09AM

A 1989 Jeep Grand Wagoneer. “It's time we gave the market an upper-scale Grand Wagoneer,” Chrysler CEO Sergio Marchionne said on Monday. (Photo courtesy of AutoWeek.)




Jeep will resurrect a hallowed nameplate--the Grand Wagoneer--in two years.


“It's time we gave the market an upper-scale Grand Wagoneer,” Chrysler CEO Sergio Marchionne said Monday. “You'll see it in January 2013.”


The Grand Wagoneer would be a seven-seat SUV built on the same platform as the Grand Cherokee and the Dodge Durango. Those two vehicles were part of Chrysler's 16-vehicle 2011 product offensive spearheaded by the hard-driving Marchionne.


Marchionne also sprang other surprises on reporters Monday at the North American International Auto Show in Detroit:


Minivans


Chrysler will likely kill one of its two traditional minivans for the next generation, due to arrive in 2014. Whichever brand does not get a minivan would get some kind of “people mover,” Marchionne said, perhaps without sliding doors.


It's likely Dodge would keep its Grand Caravan minivan, since it has historically outsold the Chrysler Town & Country, although the Town & Country was the segment champion in 2010.


Marchionne added that the Town & Country has refinement that Chrysler does not want to lose, whatever the new minivan lineup looks like.


Marchionne said Chrysler Group needs to be more flexible with the architecture that supports its minivans. “It needs to house all-wheel-drive and front-wheel drive and an E segment car.”

Chrysler is coming with a new nine-speed front-wheel drive transmission in 2013.


Decision on Nitro-Liberty replacement


Chrysler is near a decision on the replacement for the lightly regarded Dodge Nitro and Jeep Liberty SUVs, built at the company's Toledo North Assembly plant, Marchionne said.


“It's the most significant hole in our product portfolio,” said Marchionne, referring to the mid-sized SUV segment. The Nitro and Liberty, which trail segment leaders such as the Honda CR-V and Ford Escape, were among the few vehicles that were not revamped in the 2011 product offensive.


Referring to the Nitro, he said: “It needs to be replaced,” but not necessarily by a Dodge-brand SUV. Chrysler is conducting customer clinics on replacement vehicles and has it about 80 percent right, Marchionne said.


“Give us about 40 days” to make a decision, he said.


Continued Hemi investment


Though some industry experts have questioned the survival of the V8 engine in the 35 mpg era, Chrysler will continue upgrading its legendary Hemi V8 engine. “We need to continue to invest” in the Hemi, Marchionne said.


The Jeep Grand Wagoneer was a mainstay of the Jeep lineup dating from the introduction of the Wagoneer nameplate in 1963. The last Grand Wagoneers sold in 1991. The Grand Wagoneer ended its life as a luxury vehicle, selling mainly to wealthy customers.


Marchionne said the vehicle would be priced higher than the top-of-the-line Dodge Durango Citadel or the Jeep Grand Cherokee Overland Summit, he said.


When asked how the Grand Wagoneer would differ from the seven-seat Jeep Commander, a widely panned vehicle Chrysler stopped making in 2010, Marchionne had some harsh words:

“That car was unfit for human consumption. We sold some. But I don't know why people bought them.”


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19Comments
Jan 14, 2011 5:34PM
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I don't care what anyone says. This was a great ride. If it wasn't for an electrical problem that couldn't be found I'd still be driving mine. It would be worth $60k+ to have another one. As long as they keep it the same as before and didn't plastic the heck out of it.
Jan 14, 2011 2:20PM
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I loved my 79 Grand Wagoneer, what a classic SUV! The Grand Wagoneer was the only SUV to have for many years until in became trendy to drive SUV'S and others entered the market segment aggressively. We've all seen how popular it is to bring back body styles of the past. This will be a winner! How much will it cost? $60,000 is my guess.
Jan 13, 2011 7:53AM
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CoreyDL2008, the Durango hasn't been a good seller since the late '90s???  The Durango wasn't even introduced until MY98 and actually enjoyed decent sales until Mercedes redesigned it for MY2004 and puked up an ugly piece of junk.  That's when sales went south. 

 

The 2011 Durango is based off the same platform as the 2011 Jeep Grand Cherokee......and as the Mercedes ML.  That's pretty good company to be keeping.  And that WILL be the same state-of-the-art platform the Grand Wagoneer, if it comes to be, will be based on.

 

As for the Chrysler 200 vs. the Sebring, so far the reviews I've read have been unanimous that the interior is vastly improved and the entire vehicle very competitive.  Better than the Camry, that's for sure.  In addition, while you can still see glimpses of the Sebring in the 200, the entire car has been re-engineered for better handling, quieter ride, and with the availability of the 3.6L Pentastar V6 and 6-speed automatic, is as state-of-the-art as they come.  

 

The Camry, Accord, Sonata, Altima, etc. can't match the horsepower of the Pentastar V6.  In fact, the Sonata doesn't even offer a V6.  The Accord still uses and antiquated and trouble-prone 5-speed automatic.  The Altima's V6 can't match the power and it only offers a CVT transmission which lacks the longevity and durability of a true multi-speed automatic.  And the Camry is, and always has been, underpowered.......and don't dare stand in front of it if it decides to take off because the accelerator sticks. 

 

Considering that Chrysler had limited time and resources to produce the 200, I'd say the did pretty good.  It will surely allow them to sell more of them than Sebrings over the next 2-3 years while an even better version can be put into production. 

Jan 13, 2011 7:42AM
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 I see no reason for Chrysler to bring this model back unless they retain it's true "heritage". By that, I mean it should be able to to tow a large payload (optionally equipped) and keep the great ride and handling that they were known for. I worked as a service advisor for a AMC/ Jeep dealership for several years back in the early '80's and have nothing but high praise for them. Also,  having driven them as company demonstrators,  they always drew admiring glances from people wherever I went.
Jan 13, 2011 6:48AM
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Your comment on the new 200's interior being "low rent" is further proof that you haven't even looked at the new car.  The new Chrysler interiors are a huge improvement share almost nothing with the outgoing models. 

@Insert,

 

That's incorrect.  I have looked at the new model.  There is nothing there that's innovative or new really - it's clearly a somewhat altered Sebring that they are selling under a new nameplate, because the Sebring had such a bad reputation.  The interior is full of cheap plastics and hard angles, and does not justify the price they are asking for it.  While the new interior is a "huge improvement" according to you, which is fine - it's still not even par with an Accord, or Camry.  And Chrysler is supposed to be a "luxury" marque.

 

Chrysler should not be creating all new cars that simply "hold a line," when their "line" the past few years has been completely downward in it's direction.  It's not a good idea for the brands reputation nor for their wallets.

 

You should also notice that I said the Durango hasn't been a good seller since the late 1990's - which is correct.

 

There's really no incentive to purchase a Chrysler product.  You can have a Chevy or a Ford, and it's going to be more reliable and probably better made - AND it's going to come from a company that is further away from a financial disaster.  That's all there is to it.

 

I'd rather have a Sonata than a Chrysler 200.  And that's saying something.

Jan 12, 2011 9:09PM
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The Grand Wagoneer is the replacement for the Commander, and the Durango it will be based of is based off the Grand Cherokee, which is itself based off the ML-class Benz, whose current generation debuted about 3 years ago. That's hardly "outdated" and "due for replacement".
As far as the 200 and Avenger go, they are huge improvements to hold the line while new ones are designed !!

Jan 12, 2011 11:34AM
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@TXMX-5EE,

 

I am not saying the 200 is a great car.  I am well aware that Chrysler still has a way to go.  The current improvements are a start and show that there is potential. 

 

My only point is that Corry is clearly basing his biased opinions on older models that aren't in production.  Based on the number of incorrect statements in his post, I would be willing to bet he hasn't even looked at any of the new Chrysler, Dodge or Jeep models at all, other then in pictures.

Jan 12, 2011 9:55AM
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World market or not, a heavy segment of new car buyers still would prefer buying American. Chrysler needs to take a real hard look at South Korea's on shore investment. These guys are poised to put another American brand on the financial ropes. Chrysler needs to take another look at their history book. Hopefully the Quality and Trim issues disappear and a state of the art power train emerges.
Jan 12, 2011 9:53AM
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Insert,

I do think CoryDL2008 is somewhat correct on the Chrysler 200.  The interior may have improved, but overall it's still behind the competition.  The Pentastar engine is good, but it all it really does is give a V6 that just keeps up with other manufacturer's current offerings.  Plus, it doesn't make sense to sell the Avenger/200 as separate models when the 200 is barely more than a premium trim of the Avenger.

Let's not kid ourselves, the 200 as sold is little more than a bench warmer until a totally redesigned model is made available.  Maybe, just maybe, Chrysler can become a true luxury brand again and not just a de facto Dodge trim level.  It's not an easy road though, it took GM at least 10 years to get Cadillac back on track as a serious luxury car maker.

Jan 12, 2011 8:16AM
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@CoryDL2008

 

The new Durango is a unibody model based off of the new GC.  It shares almost nothing with the old model it replaces.  Yet you are basing your opinion of the new model off of the old outgoing model. 

 

Your comment on the new 200's interior being "low rent" is further proof that you haven't even looked at the new car.  The new Chrysler interiors are a huge improvement share almost nothing with the outgoing models. 

 

Don't forget to do a little research before you post your opinions. 

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