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BMW Wants to Crowd-Source a Future Car

German automaker teams with Local Motors for ‘Urban Driving Experience Challenge’ Contest.

By Douglas Newcomb Sep 29, 2012 4:17AM

BMW Urban Driving Experience Challenge. Image by BMW.Fancy yourself becoming the next Henry Ford by inventing a car that will forever change the course of our culture? While coming up with a vehicle that can eclipse the impact of the Model T may be a bit ambitious, BMW is offering the opportunity for almost anyone with the right skills to become a vehicle designer and to help the company create the car of the future.

 

"Increasing urbanization, changing infrastructures and environmental pollution call for mobility solutions that strike a balance between global requirements and individual needs," the German luxury automaker says. To conceptualize the urban vehicle of the future, BMW is partnering with crowd-sourcing mavens Local Motors to invite its pool of more than 20,000 designers, engineers, auto enthusiasts and creative thinkers to a virtual think tank via a contest called the Urban Driving Experience Challenge.

 

It offers the chance for winners to pocket $30,000 in prize money that BMW is putting up, and the overall winner will get a trip to Germany to meet with executives at the company's headquarters in Munich.

 

Two phases of the contest are planned. The first one kicked off Sept. 25 and runs through Oct. 16, and a second “challenge” will commence in mid-November.

 

Phoenix-based Local Motors will tap into its Internet community, called The Forge, to brainstorm and develop unique ideas for the vehicle. As proof that this is more than just a pipe dream for creative people with too much time on their hands, computer-assisted design experience and a broadband connection, Local Motors has already successfully built its first crowd-sourced, commercially available vehicle, the Rally Fighter.

 

BMW sees the Urban Driving Experience Challenge as a means of injecting fresh ideas into its corporate car-creating structure and to produce an actual car, not just a concept. “The results will undoubtedly be very valuable for BMW," Christoph Grote, managing director of Research and Technology, said in a statement, “and we eagerly anticipate the extent to which we can channel the expertise we acquire into our series-production processes.”

 

For more details on the contest and to sign up, check out Local Motors’ Urban Driving Experience Challenge website.


[Source: Gizmag]

14Comments
Oct 6, 2012 4:46AM
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X3's and X5's are manufactured in the good old US of A, in South Carolina. For those of you bashing them for not being American. But anyways, they do make superior vehicles. Anyone speaking negatively about BMW has probably never had the pleasure of driving one. It kind of changes your view on cars and driving.
Oct 3, 2012 4:01AM
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BMW has always been my favorite car maker ever since I saw the M3. BMW has shown to that it cares about the consumers taste and consumer needs. I am sure they will come up with a great car because they will have a lot of ideas and designs to work with.
Oct 6, 2012 7:16AM
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You know what they say about Corvette owners.....  lets just say you are full of envy ==>
Oct 1, 2012 4:41AM
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Ahhh, crowd-sourcing:  Exploring the fine line between giving customers exactly what they want and letting the inmates run the asylum.  Gotta love it.
Sep 29, 2012 10:46AM
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Well, you know what? Get used to it as the car industry has been forever changing and in reality, despite our negative thoughts about being European in design, and mostly built somewhere else, our automakers are doing what they need to do to keep up with the technology and costs associated in every respect. From design, concept, and all the rest that goes into each and every auto or truck no matter which brand, we are still reaping the benefits as we get used to new designs that we have said: Wow, that looks like.    T! How about TVs and small electronics? We do not look to Sony, Samsung, LG, with negatives, so why is a vehicle different? I have my issues as well with some of the practices that big corporations use, but when it comes to everyday life in America, we all reap the bennies! So drive your new auto or truck and enjoy the buttons and goodies we did not have before or the almost no major maintenance issue, and when we get home let's put on football game on our 65" flat screen that had alot a different hands on and in before it got to the discount stores we buy from! BG
Oct 6, 2012 5:06AM
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This was an Idea that a web site had called HookedupMusic.com a few years back.

To have people around the world work togther on making anything. Crowd sourcing ideas.

I guess they are going to wait and come out later with a new name down the road.

Oct 6, 2012 10:16AM
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I would like to see a Medical functions technology for sick indivisuals,as ex: diabetic attack,stroke attack,heart attack,road rage protection,also a alert sound while driving for an another vehicule burning red light before you cross and get killed!
Oct 6, 2012 5:27AM
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BMW's are common as a**holes and just as ugly. Give me a good looking car like a Corvette.
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