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Diesel Sales Rise Along with Gas Prices

Increase in diesel vehicle sales signals that U.S. drivers’ attitudes toward the fuel have changed.

By Douglas Newcomb Apr 19, 2012 12:47PM

Audi A3 TDI. Photo by Audi AG.Due to high gas prices, Americans attitudes toward diesel-powered vehicles may have finally turned the corner. Sales on what some drivers derisively call “oil burners” have risen significantly so far this year, according to a new study. And this comes on the heels of an almost 30 percent increase in 2011.


A joint report from Hybridcars.com and the research company Baum and Associates shows that sales of diesel vehicles in the U.S. increased in the first three months of 2012. Compared to last year, January sales rose 21.2 percent, jumped 42.9 percent in February and in March sales rose 39.0 percent.


“This 35 percent increase in clean-diesel auto sales during the first quarter of 2012 is a continuation of the 27 percent sales jump in 2011,” said Allen Schaeffer, executive director of the Diesel Technology Forum, in a statement.


Unsurprisingly, diesel sales have risen right alongside fuel prices. And although diesel fuel costs slightly more than gasoline, vehicles that use it can get up to 40 percent better mileage, which makes diesels an attractive alternative for the cost-conscious.


This trend should continue, since several new vehicles available in the U.S. are scheduled to get fuel-efficient diesel engines. These include European vehicles like the Volkswagen Beetle, the Mercedes-Benz S-Class, Porsche Cayenne and the Audi A8, A6 and Q5.


Diesels have long been popular in Europe and elsewhere. But several domestic vehicles are also slated to be fitted with diesels, such as the Chevrolet Cruze, Jeep Grand Cherokee and new Cadillac ATS.


[Source: USA Today]

28Comments
Apr 19, 2012 2:50PM
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It's about time.

 

I believe a major contributor to the change in "American attitudes" is the fact that the word is finally getting out and people are actually test driving them.

 

Now if we can keep the media and "greenies" from bad-mouthing them, we'll be in good shape.

Apr 20, 2012 3:23AM
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I think the demand has been there for awhile.  What was missing was a supply of diesel vehicles.  Have you ever seen a dealer getting stuck with a lot full of unsold diesel vehicles?  I haven't.  They're usually sold about as fast as they hit the lots.  Now that we have more vehicles offering a diesel option, it's no wonder sales are going up as supply and choices go up.
Apr 19, 2012 4:28PM
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My neighbor just bought an Audi A3 with a diesel powerplant.  I helped steer him away from a hybrid.  Open-mouthed  So far, he is "loving it."  I don't know exact figures yet, but he claims to be getting "well over 40 mpg."  Better than his wife's Lexus hybrid.  Wink

 

If the ATS comes to the states with a diesel, it will be my next car.  I won't wait more than a couple years for it....

Apr 20, 2012 8:48AM
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It's the rare diesel that actually pays for itself and recoups the premium you have to pay for one.  Most need to be driven over 300K miles to even begin to show a positive return on investment.  
You got your Facts Wrong.  Maybe you're thinking of Hybrids.

My 2011 Jetta Tdi was $1,900 more than a comparable Petro Jetta with the same options.  At my rate I will pay that back in less than 4 years.  I expect to save more than $750 this year in fuel.  in my area Diesel costs 7% more but is 40% more efficient.  

Many consider the EPA to over estimate the fuel economy of gas cars while under estimating economy of diesels.  At fueleconomy.gov,  We the People put in our actual fuel economy results. 

Example at fueleconomy.gov (Automatic Transmission):
Hyundai Elantra EPA combined average = 33 mpg
Hyundai Elantra Real World = 30 mpg

VW Jetta Tdi EPA combined average = 34 mpg
VW Jetta TDi Real World = 41 mpg
Apr 20, 2012 8:03AM
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This trend should continue, since several new vehicles available in the U.S. are scheduled to get fuel-efficient diesel engines. These include European vehicles like the Volkswagen Beetle , the Mercedes-Benz S-Class, Porsche Cayenne and the Audii A8, A6 and Q5.
Diesels have long been popular in Europe and elsewhere. But several domestic vehicles are also slated to be fitted with diesels, such as the Chevrolet Cruze, Jeep Grand Cherokee and new Cadillac ATS.

Except for the Cruze and Beetle, there are no other cars that could be considered economy cars.  That is to say, relatively inexpensive to buy, maintain, and own.  The ATS might qualify depending on its MSRP but, it's a Cadilac.  I have my doubts about it being cheap.

 

Don't get me wrong if these cars all come with optional diesel power that is great.  I would just love to see the kind of cars I can afford be made available with a diesel.

 

Apr 20, 2012 4:19AM
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Now if we can keep the media and "greenies" from bad-mouthing them, we'll be in good shape.
"The greenies" are so clueless about natural sciences and especially automechanics, that it is trivial to not only show how clueless they are, but actually make them look ridiculous.

For example, there is this guy on one of the green car websites that badmouths diesels every chance he gets, but the statements he makes just show how incredibly ignorant he is about automechanics, and diesels in particular. Unsurprisingly, the guy is a big fan of electric vehicles, but refuses to even acknowledge how much pollution is caused by producing the electricity for electric cars.

With "greenies" like that, electric vehicles need not have enemies, and until we have adequate electric vehicles, diesels will do just fine here.

My only worry is that with an electric motor, we will lose the manual transmission. I do not want that.
Apr 21, 2012 6:44PM
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The diesel Cruze offered in Australia is rated at  265 foot-pounds/160 HP...

I envy the Aussies.

I want it when it comes here.

Apr 21, 2012 5:17AM
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diesel used to be a good buy... it was cheaper than gas, plus got better mileage in trucks for sure, was stronger and engine lasted longer making buying a diesel truck worth it. over the years diesel which is cheaper to refine than gas, and is towards the bottom of the barrel,has gotten out of control of it's pricing.. NO WAY.. should it cost 40 to 60 cents more than gas.. making it not such a good deal to buy a diesel truck..unless really needed to pull heavy work trailers or campers.. Good way for the gas producers to make better profit, and not charge as much for gas..
Apr 21, 2012 7:23AM
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Newer Diesel technology has improved greatly. Diesel engines offer more torque (POWER) and better MPG than gasoline engines. Plus they last much much longer when properly maintained. They are now extremely clean and very quiet.

The Germans have just about perfected this technology and hopefully soon we will see a 4 cylinder diesel here in the USA offered in small pickups and SUV's.

Apr 20, 2012 9:46AM
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Now that we're being forced to use low-sulphur diesel fuel here, engine life has been cut in half because of poor lubrication.
You are wrong, and I have the experience behind me, with diesel fuel with three times less the Sulfur content than what is sold in the United States to prove it. Never had a problem with lubrication, and on top of that, I've been using fully synthetic Castrol GTX 7 Dynatec SAE 10W30 in the Winter, and synthetic Castrol GTX 7 Dynatec SAE 10W40 in the Summer, since the first oil change. All these years. The car has been driven HARD, and by hard I mean city traffic jams taking up to 2.5 hours to drive 16 miles, with 6-8 hour incessant 130+ MPH driving across the entire continent.

There is not a drop of any kind of fluid anywhere on the engine or any other subsystems. It looks like new, and in fact, once I hit 40,000 miles, my fuel consumption started dropping as an added bonus.

Also, keep the politics out of it. Rather, try to think about all the corrupt, money grabbing and selfish managers in all these corporations, looking out for themselves rather than your best interest.
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