Is the Buick Riviera Returning?
By Greg Migliore
Is Buick's lusty Riviera poised for a comeback? Perhaps, and General Motors isn't shutting the door completely.
GM moved to trademark the "Riviera" name on May 3, according to the United States Patent and Trademark Office.
Why do this?
"There are a number of reasons why companies file for patents or trademarks on names, ranging from potential future use to protecting rights [of] an existing historical name," a spokesman told Autoweek.
The Riviera name is one of the most famous in Buick's history, debuting in 1963 with Ferrari-inspired design cues. The cars remained large and luxurious in the ensuing decades, ending life in 1999 as a premium coupe. The name also was used as a trim level in the 1940s and '50s on some Buicks.
It's long been a part of GM lore that the Riviera styling was intended for Cadillac, and in 2008, Autoweek named the 1963 model the seventh most significant car in the automaker's history.
I remember my advanced automotive teacher in college 1n 1982 Mr jowarski in cicero IL he had a 1967 RIV. it was black on black and it was beautiful.
he parked it in the shop every day which was our class room.
Be nice to see an iconic Buick brought back to life. Love the new 2012 Regal GS.
Oh I love the Riv's, especially with the hidden headlights! They were the "Gentleman's Hot Rod", back in the day.
A new one would be great, but it would HAVE to be RWD, preferrably with optional V8 power. Then again, what would it's market be?
You don't see many 2 door sedans anymore, only one I can really think of is the Accord, and even those are somewhat rare. Doesn't seems like there's a big market for large (non-sportscar) 2 doors anymore...."Personal Luxury cars", they used to call them.
The Riv would prob be priced above the Accord class, but far below the Europeans (Mercedes, Bentley, Jag, etc). It would probalby end up close to the CTS coupe, which would make it a CTS competitor. And considering the slow sales of the CTS coupe as it is, I doubt GM would want to see that happen.
I LOVE the CTS coupe, btw. They seem to be rare as hen's teeth though.
I built a model of one as a kid...I sprayed it silver...loved that car !
Do kids build models anymore ?
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