Erik Buell Racing to Make Less Pricey Street Bikes
A new $20 million cash infusion will go toward design and production of motorcycles in the $20K range.
Investors have committed $20 million to street and racing motorcycle upstart Erik Buell Racing, according to Autoblog. The money will go toward the production of less expensive street bikes -- in the $20,000 range -- expanding the company's Wisconsin facilities and exporting more bikes.
EBR was founded in 2009 by former motorcycle racer Erik Buell after Harley-Davidson ceased producing a line of motorcycles designed and engineered by Buell. In an unlucky stroke for Buell, Harley retained the Buell Motorcycle Co. name.
Buell quickly bounced back by launching EBR, whose first bike, the 1190RS (pictured), debuted last year to positive reviews. Cycle World called it "stunning" and Motorcycle News said, "THIS is how you bounce back from a breakup you even managed to lose your name in."
However, EBR plans to produce only 100 of the 1190RS bikes, and the price tag is north of $40,000, making it a rarefied item -- which is why the $20 million investment is such good news to EBR fans.
But according to Autoblog, it isn't time to start celebrating yet. "It reportedly takes around $100 million to get a startup bike manufacturer off the ground with all of the necessary dealerships and production capability," Zach Bowman of Autoblog writes. "Which means Buell will likely continue to court investors for the foreseeable future."
20k is a tough price range... The new Ducati is on either side of that number depending on base or S version. Aprillia RSV4 is similarly priced... News of a new HP4 version of BMW's S1000RR, which should also be in that price range...
Good looking bike. And it is having pretty good success for a small team in AMA superbike.
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