Ford's Indian ad agency dreams of kidnapping the Kardashians
3 scandalous print ads showed up online late last week, although the automaker says it never approved them.
Hence, JWT, yet another New York ad agency with yet another neon blue couch in a hip office staffed by young urban professionals who know next to nothing, has royally messed up its account with Ford.
Somehow, drafts leaked out of JWT's Indian office in Mumbai late last week that showed illustrated women -- bound, gagged and stuffed in the trunk of a Ford Figo, a popular subcompact car -- with extra-large breasts and skimpy clothing. The tagline: "Leave your worries behind with Figo's extra-large boot." On closer inspection, the women are actually the Kardashian sisters, and Paris Hilton is riding in the driver's seat, head cocked backward and winking.
A second ad shows three more exaggerated women -- one in a leather "police" outfit, another dressed like a skimpy schoolgirl -- with Italian Prime Minister Silvio Berlusconi showing a peace sign. A third ad binds up some guys -- specifically Formula 1 drivers Fernando Alonso, Lewis Hamilton and Sebastian Vettel -- with seven-time world champion Michael Schumacher up front.
Needless to say, themes of kidnapping, assault and sexual perversion, even as cartoon characters, aren't really the hallmarks of a major global automaker. With India still recovering from a brutal gang rape and murder of a young woman in December, the timing is a bit worse for wear.
In a statement to Business Insider, which broke the story, Ford said that it was "deeply" sorry and that the ads were "contrary to the standards of professionalism and decency within Ford and our agency partners." Ford said the ads were never approved or commissioned for print. But a team at JWT posted the ads online to the website Ads of the World, Business Insider said; they have since been removed. JWT said the ads "should never have been created, let alone uploaded to the Internet."
The ad agency is responsible for Ford's advertisements in one of the largest developing markets in the world, a country in which Ford has invested billions in new factories in order to achieve worldwide annual sales of 8 million cars in just two years.
But hey, at least they didn't use an image of Hitler, as many overseas ad agencies have done.
[Source: Business Insider]
This ad agency should be fired immediately.
I can think of many more appealing women to kidnap than the pig sisters......I mean Kardouchians!
And these guys are making the big bucks? Sheesh.
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