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Land Rover DC100 Concept: The Next Defender, Sort Of

Meet the (stylistic forebear to the) new boss, absolutely nothing like the old boss.

By Sam Smith Aug 31, 2011 6:38AM
Land Rover DC100 concept. Image courtesy Land Rover.
This is the Land Rover DC100 concept. It's set to debut at the Frankfurt auto show in September, and its styling hints at the next Land Rover Defender, due in 2015. 

Big moment, this. Few people do iconic, long-lived machinery better than the British. Consider the success stories: Jaguar E-Type (14 years of production), MG MGB (18 years), Austin/BMC Mini (41 years), countless others. And then there's the Defender, introduced in 1983 and still going strong.

In many ways, the Defender is older than its 28 years. The "Series" Land Rovers that came before it -- the original British off-roaders, built from 1948 to 1985 -- gave the Defender its basic aesthetic. The D's sheep-herding, mud-bogging, Africa-crossing good looks are little more than a mild update of the Series III's simple panels, and in profile, the two trucks are almost identical. In essence, Land Rover has managed to stretch a simple idea, created in England just after World War II, into a six-decade phenomenon. 

But soon, that phenomenon will end. So what we have here is nothing less than a milestone, an epoch-marking changing of the guard. Here's everything we know about the DC100. 

OK, fine, that's a fake-out. We don't really know much at all about the DC100, in part because Land Rover doesn't really know anything, either. Brand design director Gerry McGovern calls it "the beginning of a four-year journey to design a relevant Defender for the 21st century," and that bit of marketing pablum can't disguise the car's true purpose: It's a temperature-taker, the kind of thing you do to gauge public interest. Redesigning a much-loved car like the Defender is no small task, and it's vitally important that the model's replacement be both as iconic and as well-loved as the original.

2012 Land Rover DC100 concept. Image courtesy Land Rover.
McGovern is just as suited as anyone for this. He knows Land Rover well, having worked there since 2004; he's also been at Rover/Ford/Land Rover (his odd path, in part, represents Rover's ever-changing parentage) on and off since the early 1980s. (Fun trivia: If you're an extra special super supreme dork like me, you'll remember that McGovern was responsible for the design of the MG RV8, the V8-powered 1990s MGB revival.) In short, this guy is familiar with the brand and what it means. He also had awesome 1980s hair-band hair once, and really, you can't not trust a guy with locks like that. 

1971 Land Rover Series III. Image courtesy Land Rover. Regardless, the DC100 is a concept, so it's essentially a rolling, touchable design sketch. The flat sides and high, broad hood echo both the Defender and every Series Land Rover ever produced; the low-profile tires and silly fender vents are impractical but necessary to both fall in with current Landie styling and auto-show fashion. With the exception of the basic proportions, little here is likely to carry over to the Defender's 2015 replacement. 

What can you expect, then? Car and Driver has taken a stab at what will end up underneath the next D's skin: 

Whatever Land Rover decides for the final vehicle’s shape, you can expect it to ride on a derivation of the company’s current Land Rover LR4 platform—probably with complexity removed and toughness added. The go-to engine is likely to be the 2.2-liter four-cylinder turbo-diesel recently introduced in the European Jaguar XF, where it produces 187 hp and 332 lb-ft of torque. We anticipate that there will be an optional gas-fired engine as well, which could be anything from a borrowed four-banger to the company’s complex 5.0-liter V-8 to an upcoming, all-new V-6.

It also borrows a quote from legendary British automotive journalist L.J.K. Setright, one we're going to borrow as well. Writing in 1979, Setright was eulogizing the Series Land Rovers, but his words are timeless and could be just as well applied to the Defender:

Land Rover Defender. Image courtesy Land Rover.
"The only good analogy might be found in the Volkswagen Beetle: here, too, the basic shape, the basic concept, remained unaltered and inviolable, despite the fact that every component (bar a couple of humdrum nuts and bolts) had been altered since the first vehicle went into production."

It takes a special kind of talent, along with a serious amount of reflection, to evolve a much-loved product without killing its spirit or quashing its original feel. Four years from now, we'll have a better idea of how well Land Rover knows itself. For now, all we can do is wait. 
12Comments
Sep 1, 2011 4:42AM
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this should not dare to replace the defender,this should just be another Landrover. This is so disappointing
Aug 31, 2011 10:15AM
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I was all excited for a second thinking this was going to be a NEW model in the LR line, perhaps a regular LR2 or something, based upon the upcoming 2-door Evoque.  But no, it's just a concept on the Defender, which they don't sell in the US (sadly, since 1995.)  I honestly like the current timeless look of the defender.  You need the hinges on the outside, and easily replaceable panels like the current model has.  It just looks so dignified no matter the situation, and I couldn't say that for the goofy concept above.

 

(And I don't think LR had an idea about the second-hand market they were creating for the Defender 90s, which are now quite pricy in good condition!)

Sep 13, 2011 4:38PM
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Land Rover does not have an idea of what the Defender stand for, it never was and never will be a fashion or trendy car.

From the very conception it is a work tool, so versatile that itself converted to legend. A legend that enabled the sales of all the other LR models.

It started with farmers, construction places, developing countries, disaster areas, helpng to discover and explore our world. Always carrying people and material in a reliable way. Never looking pretty, a dent or two just accentuates its character, no need for makeup. That is the Defender icon !

It is also the most democratic car in the world, behind the wheel can be a count, prince or a gardener you can never tell.

It never was meant to be the weekend playcar (DC100 sport)

Just take a look at the use LR gives the Defender, in every expedition (Ruta Maya, Camel Trophy, G4, LR Experience) the Defender is the workhorse that carries all the tools and supplies. What are they gonna use now?

Don't get me wrong, I know the current design is outdated, LR needs to improve:

Reliability, Greener and more powerful powertrain, reliability, Working HVAC, Cheaper to build body, reliability, Ergonomics

I really don´t care if the new Defender looks completely different from the current one. I need a car that can take the beaten path without complaining and bring me back home.

What LR needs to design is  a vehicle that can keep the legend alive, and borrow part of that legend to the other LR models to improve their sales.

What I see in the DC100 is just another fashion design that could have been produced by any brand.

Sep 3, 2011 11:39PM
Sep 1, 2011 1:06PM
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Well it certainly wins the ugly award of the year for SUV's

I thought the same thing.

 

Why not just put 40" wheels on a supposed to be off road vehicle.

Sep 15, 2011 5:55AM
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I cannot imagine how this "barbie" car can be the next step in evolution of the Defender...(no offence to barbies).
It might be a wonderful design but it sure does not direct your mind and heart to the lean 4X4 workhorse, that the current Defender is. Does not honor the 50+ year tradition of the car either.

Sincerely, I  never expected something like this from Land Rover, the presentation did disappoint me and other many Defender owners.



Aug 31, 2011 8:08AM
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Well it certainly wins the ugly award of the year for SUV's, barely edged out the Ford Flex! I don't understand these vehicles, they are know for being unreliable, are ugly and super expensive to purchase and repair. They have a great off road system but I never see one off road??? I guess it's a status thing.
  We have an LR3 in our fleet that recently had a $650 windshield replacement and it cost $1500 to put new rubber on it. Before that it had a rash of electronic problems that affected the four wheel drive system, the cruise control, the lights and you could not turn the engine off without first putting it in neutral. It took the dealership a few days, and several hundred dollars, to figure out that there was a bad turn signal bulb!!! Amazing that the bulb caused all of these problems, poor engineering, very poor. Hi tech is not always better.

Sep 1, 2011 7:32AM
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" Few people do iconic, long-lived machinery better than the British." A long production run doesn't mean its a long lived machine.... And we'll see how British it remains under the TaTa owner-ship.
Nov 21, 2011 8:27AM
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I have never left a comment on any of these posts, until now....

 

I am the proud owner of a 1987 Defender 90 and this new concept SUV is a disgrace.  It does not represents the original and is a huge disappointment to me as a Defender owner.  A true defender is a real truck, dependable, reliable, rugged, and durable not a tricked out Yuppie SUV.

 

I am hoping someone over at Land Rover sees these posts and realizes that this new concept vehicle absolutely kills its spirit and quashes it original feel.

Sep 23, 2012 12:19PM
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Gerry McGovern did not design the MG RV8 - he was Chief Designer for the MG MGF of 1995. Gerry did not wish to be associated with the RV8.
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