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Study: More Car Buyers Are Avoiding Test Drives

Shoppers increasingly rely only on information online and buy before trying a vehicle.

By Douglas Newcomb Aug 14, 2012 7:53AM

New Cars on Sales Lot. Photo by Flikr user emilio labrador.The test drive has always been a traditional part of car shopping, and often the determining factor in whether to purchase a vehicle. But a new study shows that with a wealth of online information such as vehicle pricing, specs and performance, more people are skipping the test drive, and their first experience behind the wheel of their new car is when they roll off the lot.


The Maritz Research study surveyed 80,219 buyers of 2012 model-year vehicles and discovered that 11.4 percent -- more than one in 10 -- didn't take a test drive. Of those who did, the study found that 9.5 percent scheduled a test drive using the Internet, up from 7.4 percent in 2010. It also uncovered that eight out of 10 buyers used the Internet to research purchasing a new car before going to a dealership.


What kind of person would make such a large purchase -- often the second-largest investment behind a home -- without taking the time to at least kick the tires? One is Andy Thedjoprasetyono, a marketing manager from Indianapolis who spoke with the Detroit Free Press about his reasoning.


Thedjoprasetyono purchased a new 2008 Honda Fit four years ago without taking a test drive. Instead, he relied on several online sources and magazines to research cars before visiting the dealership. Like a lot of shoppers, the dealership experience -- known, fairly or not, for pushy salespeople and haggling -- is something he wanted to avoid. “Honestly, I hate dealing with car salesmen,” he said in an e-mail to the newspaper.


“I just find it quite fascinating and a little baffling,” Chris Travell, vice president of strategic consulting for Maritz Research, told the Detroit Free Press about the trend. “As cliché as perhaps it sounds, there's that new-car smell that needs to be experienced firsthand and cannot be experienced over the Internet.”


Although you can experience that new-car smell after purchasing the car, there are many factors that can lead to buyer’s remorse if you don’t become familiar with the car firsthand. From the way the car handles and other performance aspects to how the seats adjust to fit your body and how its various controls operate (or don't), whether a vehicle is right for you is highly subjective.


In addition, many vehicles are now laden with technology such as Bluetooth hands-free phone and smartphone-application integration. Many of these systems depend on connecting the driver’s phone, and learning how to access and use their features is crucial. Since most are first-generation systems and can be buggy, it’s important to try them before buying the vehicle. It can go a long way toward saving yourself some frustration later.


“There's nothing online that tells you how that car feels,” Ken Thomas, general manager of Telegraph Chrysler Dodge Jeep Ram in Taylor, Mich., told the Detroit Free Press. “I enforce it with the salespeople that they have to at least offer a test drive with every customer.”


Of course, dealers view the test drive as a way to win over undecided shoppers and convert them to a committed buyer, or to steer them to their own models over those of competitors. They also see it as a chance to up-sell a shopper into a higher-priced vehicle.


That’s why it’s essential to go into a test drive with certain goals in mind and know the information you want to walk away with while ignoring anything superfluous from a chatty salesperson. Some dealerships also now allow overnight test drives so you can take the car home and spend more time with it to use on your daily routes.


Shoppers now have more tools at their disposal, but feeling is still believing before signing on the dotted line for a new car. So while MSN Autos arms you with shopping information, we also strongly advise scheduling a test drive -- or two -- before making such a big purchase.


Would you buy a car any other way?


[Source: Detroit Free Press]

66Comments
Aug 14, 2012 9:25AM
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My advice to anyone considering a new car is to rent one for a week (if possible).  We ended up renting a Murano while on vacation.  We enjoyed it so much we decided to buy one.  We still test drove the one we ended up buying but we already had our minds made up that we were going to get it.  Granted, not all cars are available to rent but the more time you can spend with a vehicle before you buy it the more you will know what you like and, more importantly, what you do not like about a car.  You also won't have a salesman in your ear the whole time.  On our last vacation we rented a Ford Fusion for a week.  I now know that I will never consider owning one. 

Aug 14, 2012 8:12AM
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I don't care what kind of excuses they come up with, the ONLY reason someone wouldn't test drive an automobile before buying it is laziness. 
Aug 14, 2012 8:07AM
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I'm sorry but buying a car without having any idea how it drives, handles, feels is just plain stupid. It's dumb enough to make a vehicle purchase without doing any research but this takes stupidity to a new level.
 

Aug 14, 2012 4:35PM
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frosty states......lol......"If we are going to talk appliances, you better add the Fusion and every vehicle that GM makes. At least the Toyotas and Hondas are high end appliances, unlike the less reliable competition."

 

 When frosty sobers up tomorrow he`ll figure out that cars like the GM Cadillac CTS V/Corvette, Dodge Viper and Ford Mustang just to name a few are not appliances. These have heart and soul and are world class. And Toyota brings what to that table????

 

frosty has truly lost his mind folks

Aug 14, 2012 10:32AM
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This explains all the Camry/Accords on the roads..Test drives are common sense..
Aug 15, 2012 12:31AM
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I would like to mention something to you in regard to car salesmen. I had an idea about how to treat people, and sell cars. Be informed about my product, do not pre-judge, and try to meet the customers' needs. AND watch out that they were not taken advantage of. Wow, was I ever naive.

I would spend all day selling cars to someone who could not afford them. I would deal with the know-it-alls, and the "I'm not buying today" types, yada yada yada.  And I starved to death.

Then I would go to a seminar, learn all the huxster moves, and sell cars all day long, like hotcakes. And it was all for reasons so shallow, vain, and ridiculous. But that was what sold cars. What most people really want is for someone to tell them that it is okay to do what they want to do in the first place-buy a car. Tell them they look good in it. Ask them if they're going to let a little thing like color keep them from buying a car they want, at a price they like, from a salesman they can trust...(and, after all, he will be gone next week anyway, right?) Ask them for their money at least 5 times, in one sly way or another, and then sell them all the goodies after the initial sale. And hell, what money you don't get from them, F&I is going to get out of them ANYWAY. Front-load on a loan, back-end load, shady warranties, etc. Etc. And, strangely enough, the more money the sales guy makes off of you, the more likely it is that you will buy from him in the future!

But hey, for a moment, you were Rockin It Like A Movie Star, RIGHT?
Aug 15, 2012 12:05AM
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Here's a heads-up for you: Some salesmen dislike the customers as much as you seem to dislike them!

To buy a car or truck without a test drive has got to be the single most unintelligent, uniformed thing to do that I have ever heard of.  That, and not buying GAP insurance, for crying out loud. As a driver, a customer, and a former automobile salesman. You have no idea how it fits, feels, or handles. If you like it, or dislike it. If you're happy with it's capabilities, or unhappy.

And really, if you think I want to burn the day up treating you like a human being, only for it to be a waste of my time, and a hit to my paycheck? Then you are seriously misinformed. So please, do your 'research' online. Make yourself an informed customer, by all means-but you ain't buying a car from me without a test drive, that much I can tell you.
Aug 14, 2012 6:28PM
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"And Toyota brings what to that table????"

 

Well, I'd count the FR-s (Granted that is more Subaru than Toyota but they are the ones that forced Subaru into it) as a vehicle with heart and soul. It really is a blast to drive and I do find the exterior rather nice. Another vehicle would be the Lexus LFA albeit an extremely expensive vehicle but it serves no other purpose other than to excite the blood.

 

I do agree though that the name Toyota brings up visions of neutral, non-flashy machines that simply get you from point A to point B. Is this a bad thing? For most, no it is exactly what they are looking for. For enthusiasts it is a terrible thing and we will trade off the potential reliability for excitement and something that speaks to us inside.

Aug 14, 2012 1:08PM
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I bought my last new car just to impress the neighbors.

It justs sits in the driveway all polished and shiny, like bling eye candy.

I'll drive my new car when I get around to it already!

Aug 14, 2012 8:15AM
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The "Death Wobble" is term I have been using for years....My 2000 Jeep Grand Cherokee did the same thing. 

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