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Raging Artists Gives Its Take on the Minivan

By Jake Lingeman

By AutoWeek Sep 21, 2011 8:40AM

The Honda Odyssey. (Photo courtesy of Honda.)

What would a minivan commercial look like if it was made by minivan drivers instead of agency suits? A lot less boring than you'd think, as it turns out.

The Raging Artists public-relations firm created a strangely comedic video called “A Family Man is Still a Man” with a group of RA employees that owns four minivans among them. They contend that life doesn't have to end at 40.

Raging Artists says this isn't the cool side of the minivan as you've seen before in commercials--Toyota's “swagger wagon” campaign comes to mind. Raging Artist also stresses that this piece is not commissioned by any car company, though the firm happens to use a Honda Odyssey in the video.

The video uses the premise of a dad on a day off. He's tasked by his wife only with driving his kids to school and getting a car wash before the day is done. Dad happily agrees . . . and you'll have to watch the rest.

This is definitely a new take on the minivan commercial. It's aimed at men, for one, and it shows the wild side of the people carrier.

For its part, Raging Artists says “the spot is about living in the present, and that a family man can balance fun, adventure, chaos and cleanliness.”

What would you add to your favorite car commercial to make it appeal to more buyers, or to just give it more flash? Let us know in the Comments section below.

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Sep 21, 2011 12:54PM
Guys, are you not noticing that this is not an ad from a manufacturer?  Some marketing guys got together to figure out a new angle to the minivan from a guys perspective.  These guys we not paid to do it.  They got together and used their own money to experiment on a new idea for a Van they drive and like a lot.  I know people love to hate corporations, but these are just some dudes that went out of their way to show YouTube viewers a new direction. Sounds like some of you missed the point...
Sep 21, 2011 9:56AM
That is one cool ad, unlike the mark--I mean "product management" vomit. These guys have some imagination, unlike the jocks who killed most of their brain cells with alcohol during parties at the university... and ended up in marketing.
Sep 21, 2011 12:13PM
Dude Like it or not this depicts modern Dad's day off. Drop the Wife off the kid next, then pick up friends go have some fun do your chores  then pick up the wife. sorry dude these guys got it right
Sep 22, 2011 12:59PM
There's nothing, I mean NOTHING, sporty about a minivan.  Placing fancy wheels and a spoiler on a minivan and calling it a sport is just plain pathetic.  Kudos to men who are confident in their masculinity to drive a minivan as a matter of practicality.
I don't know, the Renault L'Espace F1 was pretty sporty.
For everyone who doesn't know, the L'Espace F1 was a one off French minivan that was a stock L'Espace with a Formula 1 V10 mounted in the center of the thing.  However, other than that, no a minivan isn't sporty.

It should be noted though that a V6 Dodge Caravan can tow 3,600 lbs, which is just enough to tow any number of light sports cars to track and SCCA Solo events.  With all the room in the back, I don't think I can ask for a better vehicle for the job.  So it's not sporty, but it's definitely a companion to sporty.

Sep 21, 2011 12:52PM
To clarify, this spot was not created by Honda. We created this video because as minivan owners (a couple of Hondas among them) we wanted to offer a different perspective. We are more than happy to do a video for Dodge, if and when they have the balls to call us.

Sep 21, 2011 12:56PM
The Beltway,
I think you're letting your own insecurities cloud your judgement.  Watch the video really watch it again and reexamine your comments.  If he was so whipped, he would have not gone out and day partied with his homies and play PS3.  Also, at what point was he intimidated by the midgets? 
Sep 23, 2011 10:54AM
Gump, your anti-American posts litter this blog site and speak for themselves!  You just can't wait to bash American products and American workers any chance you get.  It's like you enjoy tearing down your countrymen.  Bizarre.
Sep 23, 2011 5:40AM
Whatever you say, Gump.  Run Forrest, run!

Belt-whipped I see your up to you bashing anything foreign campaign again.
Just like you bashing everything American!  I'd rather be anti-foreign than anti-American like you any day.  How does it feel to harbor such hatred for America and Americans?

Sep 22, 2011 11:28AM
I watched the video and I thought it was pretty funny.
get_a_life, you have the mind of a child, of course you thought is was funny.

Sep 22, 2011 4:43AM
Belt-whipped I see your up to you bashing anything foreign campaign again. I watched the video and I thought it was pretty funny. Its about time car manufactures stop being so serious and start being a little funny. I find it refreshing. 

How about this scenario:  Drop the wife off; then head to the office and take a large group of important clients to lunch; then off to play 9 holes; swing by Home Depot on the way home and pickup a dozen or so 4x8 sheetrock by folding your Stow'n'Go seats (not available from Honda or Toyota....just Chrysler/Dodge); unload at home; load your kids and the neighbor's too and head off to coach the little league game.  Tell the wife to take the early train home so she can make the game.

From what you wrote you need to get some humor in your life. Its just a car commercial. And oh, stay off the Detroit crack while your at it!

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