New Quartet of Chrysler Ads Promotes Unity, Chrysler Brands
Follow-up spots to much-buzzed 'Halftime in America' ad to air this weekend.
Beginning this weekend on programming ranging from the NCAA men's basketball tournament to the American Country Music Awards to "Mad Men," Chrysler will air the follow-up to those spots with a quartet of ads -- one each for Chrysler, Dodge, Jeep and Ram, according to AdWeek.
Olivier Francois, chief marketing officer for Chrysler and Fiat, penned a blog post about the making of the ads and the purpose behind them, according to the article. Francois says that each ad looks to explore the particular brand identity, but that "they are each intended to be stories of hope and encouragement," promoting the same unity espoused in the "Halftime in America" ad, which is that "in the land of opportunity, everyone has the right to dream and the power to turn that dream into reality."
Check out each of the four ads below.
RAM: "Tommy and the RAM"
Dodge: "Shaun in the Challenger"
Jeep: "Jenny in the Wrangler"
Chrysler: "300 My Son Steven"
[Source: Advertising Age via Automotive News.]
Sales were up 41% last month. 41%.
That was preceded in January with a sales increase of 34%. A gain of 37% in December and 45% in November. They have a lot of momentum.
Go check your mailbox and see if your Honda has been recalled.
Troy does bring up a good point Chrysler is not 100% American like they claim to be.
Gump, where does Chrysler claim they're 100% American? Give us an example where they make that specific claim. Stupid is as stupid does, Forest.
By the way, Troy, Chrysler isn't 51% owned by Fiat, it's 58.5% owned by Fiat. You never seem to have your facts straight.
By the end of the year I will probably be in a Scion FR-S, but the FIAT 500 Abarth is really tempting me.
I'm sure Fiat, in Italy, is happy that their majority owned stake, 51%, of Chrysler is bringing them in some decent profit. It's too bad that the company isn't American majority owned....(49%. )
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