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Trust Your Ears When Deciding on Premium Audio

Bring your own music and spend time listening to and interacting with a system.

By Douglas Newcomb Feb 17, 2012 4:53AM

Mitsubishi OutlanderCar audio used to be pretty straightforward. If you cared at all about decent sound quality -- and getting the most for your money -- you drove straight to a stereo shop shortly after buying a new car. They ripped out the second-rate stock stereo components and replaced them with superior aftermarket gear that was also a much better value than even most “premium” systems from the automaker. Or if you knew a bit about cars and electronics and were handy with tools, you did it yourself on a Saturday afternoon in your driveway.

 

Now, it’s not so simple. Stereo systems in most vehicles are tied to other electronics in the car: a navigation system, Bluetooth hands-free for a phone and sometimes even climate controls. And cars have become so sophisticated that many owners are reluctant even to let a professional installer tap into sensitive stock electronics, much less choose the do-it-yourself route.

 

One more nail in the coffin of aftermarket stereo is that automakers have finally gotten serious about providing good audio. (And some of the best-known aftermarket names have been playing both side of the fence for years by supplying the branded systems for new cars.) Not only has the quality of stock stereo systems improved across the board, but they’ve also become a better value compared with starting from scratch with an aftermarket system.

 

While that’s bad news for the aftermarket, it’s a big advantage for consumers. On the flip side, it can be more difficult to decide whether you should pay extra for a premium name-brand system instead of going with the standard setup. Not every system with a fancy name on the speakers or head unit is worth the extra dough. In fact, I’ve heard many that are not, plus some no-name systems that sound great.

 

But whether you’re a golden-eared audiophile or don’t know a woofer from a tweeter, there’s a simple, surefire method for making sure that a system meets your sonic expectations. The key is to test a system using music you like and crank it up (or down) as much as you like. Some of the high-end audio brands supply their own “demo” disc to show off a stereo; those, of course, sound great on their systems. Don’t use those. Instead, use music you’re familiar with and have heard a hundred times or more – whether it’s Dr. Dre or Debussy.

 

Make sure to listen at different volumes, at different speeds and on different road surfaces, if possible. Also sample any signal processing that’s available. To my ears, most of the surround-sound schemes available are pretty gimmicky, and I prefer to listen in plain ol’ stereo. Just make sure you can switch off any signal processing. (You usually can.)

 

Beyond the sound, you’ll want to find out if the audio system’s controls are easy to use, especially at speed. This, too, used to be much simpler: You had volume, track skip forward/back, radio station presets and a few tone controls. Today’s audio systems can control an iPod or USB drive loaded with digital tunes, download music to a hard drive and even access Pandora Internet radio. Make sure that the interface is straightforward and easy to operate on the fly. Also check to see that the display is easy to read, particularly in bright sunlight. And if it’s a touch-screen, see how it responds to inputs and its response time.

 

Find out all of this before you buy -- not a couple of months down the road, when you’ll feel like you’ve been burned. Then you’ll probably want rip out the system and start over with aftermarket components. And did I mention how difficult that can be?

 

Doug Newcomb has been covering car technology for over 20 years for outlets ranging from Rolling Stone to Edmunds.com. In 2008, he published his first book, "Car Audio for Dummies" (Wiley). He lives and drives in Hood River, Ore., with his wife and two kids, who share his passion for cars and car technology, especially driving and listening to music.

24Comments
Feb 20, 2012 6:49AM
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Don’t use those. Instead, use music you’re familiar with and have heard a hundred times or more – whether it’s Dr. Dre or Dostoevsky.

Wait, I just realized something.  This would be awfully hard considering that Dostoevsky was an author not a composer.  Unless you are talking about books on tape (I guess it's books on mp3 now).

Feb 18, 2012 9:34PM
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Ever check to see just how much you're paying for an OEM audio system? You'll be shocked if you ever have to replace a component out of warranty.   
Feb 21, 2012 10:36AM
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"use music you’re familiar with and have heard a hundred times or more – whether it’s Dr. Dre or Dostoevsky."

 

Ummm -- Dostoevsky was a novelist, not a composer.  Something you'd expect any halfway educated person to know, and certainly a professional journalist (even one who writes about cars).

Feb 20, 2012 6:45AM
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Ever check to see just how much you're paying for an OEM audio system? You'll be shocked if you ever have to replace a component out of warranty.

This is exactly the reason that the aftermarket stereo business isn't dead.  It's definitely not what it used to be, but hardly dead.

Feb 21, 2012 11:37AM
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If you're looking to eliminate the rattles and vibrations in your stereo system as well as increase the bass response/sound quality you should consider Dynamat Xtreme.  The problem with most car stereos is that they put adequate or even very good components into an enclosure that is nothing short of terrible for sound reproduction (hollow metal panel).  The problem is "standing wave resonance".  Enter Dynamat. It is a thin (about 1/8") rubberized sticky material with a foil backing.  It adheres to the sheet metal beneath your door panels/rear deck/etc) and can even be placed directly behind the speakers (inside the door cavity).  I can't tell you the tremendous improvement in sound quality you will get.  Factory stereos have gotten really good these days (Jaguar's Bowers and WIlkins, Lexus' Mark Levinson and Volvo's Dynaudio, for example) but a little sound deadening can make a world of difference, even on a standard setup.

Feb 21, 2012 10:41AM
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My Infiniti M37S has a Bose Studio Surround System.  It should be pretty good based on the features, number of speakers, HDD, active noise cancellation, and cost but it is actually pretty bad.  The speakers are made with stamped metal frames, small magnets, paper cones, and foam surrounds.  Low quality by any measurement.  Bose should be ashamed for using such poor quality speakers in the "top" system.  Infiniti should reevaluate their choice in audio supplier for their flagship automobile.  I have not even addressed the amplifier yet.  Bose is one of the few manufacturers who does not publish power ratings for their amplifiers.  What are they hiding?  I plan to change out the speakers with good audiophile quality speakers.  They don't have to be expensive if you know what to shop for and where.  If this modification does not correct the poor sound quality, I will look at how difficult it would be to replace the amplifier.  The Head Unit is integrated into the Dash and all the other systems and cannot be replaced.  If you are considering buying a Bose System of any kind do yourself a favor and do some research.  Better yet, go to a high end audio store and listen to a good system as a reference point.  Then go to an independent Car Audio shop and listen to what they have.  Then ask them what can they do to improve the Audio System in the car you own or are planning to purchase.  Everyone can hear the difference between poor quality and good quality.  Spend you money wisely.  There will never be another Bose product in my home or car.  Infiniti needs to rethink a few things as well.  I hope they are reading this...
Feb 18, 2012 5:13AM
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Pretty true.  Most new systems now are a lot better than they used to be.  I know for a fact that the bose systems in the newer model Nissans are way better than what used to be.  For example, I own a 02 Maxima with the Bose in it.  Now Maxima enthusiasts know that the older maxima and the model that I own have pretty much the same parts.  The bose in the older model had enclosures built into the doors to create a decent amount of bass with just component  and full range speakers.  on my model, they cheaped out by not having enclosures in the doors and instead having a separate "sub-woofer", that produced less sound than the older models did.  now the Altima of the same years as my car has a great sounding standard system.  I have heard the standard and the premium Bose for the Altima's and the Bose is way boomier and crisp compared to the slightly more expensive Maxima.  Mostly its the manufacturers being cheap. Now the new Murano's have such an acoustic shape inside that everyting is nice and boomy when I want it to be. I have the Bose option on that. The bose in the Armada on the other hand sounds way too garbage to be worth the extra grand for that package, I have Bose in all of my Nissans, they all sound different.  Lexus definately knows how to create a nice system, Honda, not so much better than Nissan at it either,
Feb 19, 2012 4:49PM
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My 2011 Scion tC came w/ the stock pioneer system which i thought needed a bit more bass. Went shopping for a Mazda3 for my wife last week, the upgraded bose system couldnt even touch the pioneer. IMHO not worth the money to upgrade.
Feb 21, 2012 11:33AM
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Aside from sound as you hear it in the stereo store one must also consider the design of the system inside the vehicle. What sounds good standing in a show room may not sound so great if no care is taken designing the install. So many things can greatly impact car audio. How the sound is directed and reflected off of the cars interior. The direction sub woofers face can completely change te precieved frequencies you hear. Center channel or no center. Center in front, rear, both? Talking to someone who really understands the workings of sound reflection and refraction can really help bring a full and alive audio system to your car. As far as rattles and squeaks go it should be expected with any car. Spend some time with a small putty knife, screwdriver, and some closed cell foam to go around and pad these areas. Yes it even works for those big boomers whos license plates and tail lights rattle like tin cans behind a "Just Married" car :) Enjoy
Feb 21, 2012 12:22PM
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If your using inferior MP3 tracks or other highly compressed music even Satellite radio is highly compressed. Your wasting a lot of money these days buying multi speaker, high powered stereo systems. The best quality in digital audio comes from CD's themselves. But if your like most people you have ripped those CD's to your iTunes or other MP3 library and stored them on a MP3 player like a iPod. Trouble is their is a lot of digital information that get's lost doing that.

Mostly to save space on your digital device so you can store more songs. It really is not critical if your using those cheap ear buds that came with your digital player. But hooking up to a nice expensive sound system I think you can be shocked at how it does not help things that much. The old adage Junk in  equals junk out in audio is very true even with digital.

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