Find by category:

Exhaust Notes

Fiat will build modified 500 hatchbacks to order

The Fiat Custom Shop will offer an expanding range of interior, exterior and performance components for the 500.

By AutoWeek Nov 6, 2012 1:03PM
Fiat 500 (© Chrysler Group LLC)





Wanting a larger chunk of Fiat 500 hatchback buyers' aftermarket dollars, Fiat USA has opened Fiat Custom Shop to build customized vehicles ordered from a menu at dealerships.


Tim Kuniskis, head of the Fiat brand in the United States, said the Custom Shop would add parts that will fall under the Fiat warranty and can be bundled into dealership financing. He unveiled the program at the SEMA show. The production car will be built at the Fiat assembly plant, then sent to the custom shop for final changes.


The list of options initially will be limited to about 60 -- items such as graphics packages, roof racks and aero kits. Also available are leather seats in Pop and Sport trim levels.


"We're going to start slow," Kuniskis said in an interview. "We want to make sure it's perfect."


But within a year or so, Fiat hopes to enlarge the list to more than 150 parts, including emissions-compliant performance modifications such as cold air intakes and cat-back exhausts.


Kuniskis did not have an average dollar figure for the amount of customization that 500 owners install on their cars. But dealers have told him that many customers order aftermarket parts, and that Chrysler's Mopar parts division doesn't play a big enough part in those purchase decisions.


The process is similar to the one used by Toyota's Scion brand, which installs custom-ordered accessories at a port facility before vehicles are sent to dealerships.


A custom-ordered car will require the customer to wait nearly two months. A car ordered today will be built about one month later, then require 21 days to ship to the dealership.


-- Mark Rechtin


Content provided by Autoweek.

Get more Car News from Autoweek.

Get the latest Car Reviews from Autoweek.




Nov 8, 2012 9:46AM
the fiat 500 is a neat little car, just wished it produced better fuel mileage!
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?
MSN Money


Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.

Have a story idea? Tip us off at