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Mercedes SL Application Helps Owners Look the Part

SL Bodywork creates exercise program so owners’ bodies are as sleek as the car’s.

By Douglas Newcomb May 17, 2012 9:32AM

2013 Mercedes-Benz SL. Photo by Mercedes-Benz."Athletic, aesthete" is how Mercedes-Benz describes the redesign of its new 2103 SL roadster. Now the luxury automakers wants to help the car owner's body look as sleek and sexy as the SL’s sleek frame. Hence, the release of a free application for Apple and Android devices called SL Bodywork that will debut alongside SL roadster.

 

The app creates a personalized program of strength, stamina and balance exercises based on age, height, weight, training focus and fitness level. It also taps into the Type A personality (stereo)typical of most Mercedes-Benz customers by allowing them to earn badges when milestones are reached, and it feeds drivers’ competitive nature by allowing them to share their fitness progress through social media networks and by providing incentives to boost motivation and quality for rewards such as access to exclusive video content.

 

Mercedes-Benz says SL Bodywork, which is available at Mercedes-Benz.com/SL, as well as the Apple App Store and Android Market, is the first in a line of apps. The German automaker has said it intends to introduce features that will make its cars a "wellness oasis and fitness studio in one."

 

If you're lucky enough to drive the new SL roadster, you're sure to get a lot of looks. Mercedes is trying to help keep that going even when you exit the car.



 [Source: InsideLine]


3Comments
May 19, 2012 5:50AM
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If you drive a Mercedes , you already look like a tool ??? Ok , so here the deal , if you do not care how thick and strong the metal is or how safe the car is or how well built the car is. Then that ok . Or it is just because Mr. NonGoggleGuy cannot afford one , Ho I forgot who in is widest dream call himself "NonGoogleGuy" . That ladies and Gentlemen tell you ALL what you need to know.

 

Funny people

May 18, 2012 4:14AM
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If you drive a Mercedes (especially a convertible SL), you already look like a tool anyways.  You don't need an app to make you look like more of a tool...

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