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Tata will redo Nano for the US

The new Nano will be far more sophisticated than the ultracheap model that has flopped in India despite a world of hype. By Diana T. Kurylko

By AutoWeek Oct 15, 2012 12:26PM
The new Nano will be far more sophisticated than the ultra-cheap model that has flopped in India despite a world of hype. (© Photo courtesy of Autoweek)






A redesigned version of India's no-frills Nano minicar will come to the United States in three years, said Ratan Tata, the billionaire boss of that country's giant Tata Group. The U.S. is a very enticing market," Tata said in an interview. "We are redesigning the Nano for both Europe and the U.S."


He said the new Nano will be far more sophisticated than the ultra-cheap model that has flopped in India despite a world of hype.


It will get a bigger engine and "more bells and whistles," including such features as power steering and traction control. Tata said it will be priced below $10,000.


What the 74-year-old industrialist did not say is how he intends to sell it here. Tata has no U.S. retail network.


The existing Nano, an egg-shaped four-seater, was developed for India as an alternative to scooters. At 122 inches long, it is nearly two feet shorter than a Mini, and it has a two-cylinder, rear-mounted engine with 37 hp. Tata, whose company owns Jaguar and Land Rover, conceived the Nano as the world's cheapest car. It went on sale in 2009 with a price tag of about $2,500.


He said a car priced below $10,000 would have appeal in the United States.


"The Smart and the Fiat 500 have high sticker prices, and people buy them because they are small cars," said Tata at the opening of a Jaguar Land Rover dealership here. "But everyone knows you put a lot of money into it. We hope that the sub-$10,000 car has appeal."


Tata said it was "too premature," to talk about a U.S. sales channel for the Nano.


"We have to give a lot of thought to how we would distribute the car," he said.


Andy Goss, CEO of Jaguar Land Rover North America, said there have been no discussions about using Jaguar Land Rover dealers to sell the Nano.


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Oct 15, 2012 2:58PM
live it to the indians,it is no good for them but maybe good for U.S.A. can you believe that!!!!!!!!!!!!!!!! that car should be baned from our roads totally. thay are basura !!!!!!!!!!!!!!!!!
Oct 15, 2012 2:58PM
Tata already sells cars over here they just dont call them Tata, they could have called it the new Jaguar Nano and people would buy them because they are Jaguars but Jaguar is a Tata too.
Oct 15, 2012 2:57PM
Is it just me or did that piece of s*#@t car have the front right wheel off the ramp and the tire stuck?  If they don't even know how to load the thing how can I admire anything else.  Plus my Tahoe s@#*t one that looks like this last night next to the driveway...
Oct 15, 2012 2:57PM
TATA? I pass, rather keep my good old FORD.
Oct 15, 2012 2:57PM
but who is going to mind the quickie mart during all of this????
Oct 15, 2012 2:56PM
I absolutely love small cars, and the smaller the better. But I wouldn't touch this car with a 10-foot pole. it's horribly ugly and it flopped in the very market it was designed for. I doubt it would have any appeal in the US. I give it two years before it goes away again.
Oct 15, 2012 2:56PM
The majority of the British Factories were bought by India in the 1970,s ,,,,from the Morris Oxford,,the Austin Cambridge,land Rover ,,the entire fatory was bought by India,,thus the Morris Oxford was replaced,,,renamed by India as the AMBASADOR,,And!!there was also problems with regards to spares and quality,,,,note well the British who were the original owners of those factories ,whenever a vehicle was produced ,the material,metal was of quality,,Facts and not Fiction,,,Thetruth,,,As one should look at most of Indian films there have you the Ambassador,,,originally Morris Oxfodn,,,now i would go a bit further ,,there is an original Morris Oxford that do exist to date i do presume in Canje Berbice Guyana ,No Py 207  owned by Ganish then his  son,,ORIGINAL,maybe at this momoent it,s not functioning anymore,,now my point is if ever you are going to place something on the market ,,let it be of quality,,,for the poor man who may have been saving for 10 y ears in order to purchase a vehicle,whenever he makes that purchase,,he expects satisfaction and time span,,The Truth.,,
Oct 15, 2012 2:56PM
Take and keep all your garbage at your home, NOT the USA
Oct 15, 2012 2:55PM

There is no way this piece of crap will meet U.S. safety standards.  Go down a rough road  and you may be stopping to pick up the pieces.  IF this thing makes it to the U.S., the American auto manufacturers should run ads

                             "Remember the Yugo"

Because in short order, you will be saying "Remember the Tata"

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