Ram Power Wagon goes for an unexpected ocean dip
Pickups aren't seaworthy. That's what Chrysler's learned after letting its new truck wash away in a high tide.
You know those beautiful photos of new vehicles you see in ads and brochures? As with glamorous shots of a supermodel, you can bet there's plenty of drama going on behind the scenes.
Last week, Chrysler chose a picturesque spot on a Northern California beach to photograph its new Ram Power Wagon. But apparently, someone forgot to check the tides and the truck got submerged in saltwater.
Automotive News got the scoop from nature photographer Matt Hinton, who witnessed the fiasco and shot the photos you see here. The crew on the shoot apparently tried to capture the Ram climbing seaside rocks at low tide on a beach near Trinidad. But the pickup got stuck and couldn’t be freed before the tide turned.
A towing company eventually rescued the waterlogged truck and pulled it back to terra firma. In the interim, Hinton got a few fun but humiliating photos, one of which was of a local surfer posing on the pickup's roof while surveying the sea. The truck had been left there for hours.
A Ram spokesman sent Automotive News the following comment about the public faux pas: “During a photo shoot, a Ram truck was lodged on some rocks on a beach when the tide came in. The EPA inspected the vehicle and confirmed there was not any leakage from the vehicle's fluid tanks."
Chrysler had received authorization and permits to be in all of the areas where the shoot occurred, the company said. Larry P. Vellequette, the writer who broke the story and covers Chrysler for Automotive News, couldn’t resist a few puns in his piece:
"I hope they bought the add-on rust proofing."
"Hey look: They're bringing back the Pacifica."
And our favorite: "There are easier ways to export pickups to Asia than driving them there."
[Source: Automotive News; Photos by Matt Hinton]
Maybe Dodge was planning on sending Rams to Italy the same way they show Fiat 500s coming to America...... LOL! Nothing wrong with a little humor....
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