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Ram Power Wagon goes for an unexpected ocean dip

Pickups aren't seaworthy. That's what Chrysler's learned after letting its new truck wash away in a high tide.

By Douglas Newcomb May 8, 2013 1:23PM

Dodge Ram Power Wagon. Photo by Matt Hinton.You know those beautiful photos of new vehicles you see in ads and brochures? As with glamorous shots of a supermodel, you can bet there's plenty of drama going on behind the scenes.

Last week, Chrysler chose a picturesque spot on a Northern California beach to photograph its new Ram Power Wagon. But apparently, someone forgot to check the tides and the truck got submerged in saltwater.

Automotive News got the scoop from nature photographer Matt Hinton, who witnessed the fiasco and shot the photos you see here. The crew on the shoot apparently tried to capture the Ram climbing seaside rocks at low tide on a beach near Trinidad. But the pickup got stuck and couldn’t be freed before the tide turned.

A towing company eventually rescued the waterlogged truck and pulled it back to terra firma. In the interim, Hinton got a few fun but humiliating photos, one of which was of a local surfer posing on the pickup's roof while surveying the sea. The truck had been left there for hours.

A Ram spokesman sent Automotive News the following comment about the public faux pas: “During a photo shoot, a Ram truck was lodged on some rocks on a beach when the tide came in. The EPA inspected the vehicle and confirmed there was not any leakage from the vehicle's fluid tanks."

Chrysler had received authorization and permits to be in all of the areas where the shoot occurred, the company said. Larry P. Vellequette, the writer who broke the story and covers Chrysler for Automotive News, couldn’t resist a few puns in his piece:

"I hope they bought the add-on rust proofing."

"Hey look: They're bringing back the Pacifica."

And our favorite: "There are easier ways to export pickups to Asia than driving them there."

Dodge Ram Power Wagon. Photo by Matt Hinton.Dodge Ram Power Wagon. Photo by Matt Hinton.Dodge Ram Power Wagon. Photo by Matt Hinton.

[Source: Automotive News; Photos by Matt Hinton]

May 8, 2013 5:38PM

Maybe Dodge was planning on sending Rams to Italy the same way they show Fiat 500s coming to America......  LOL! Nothing wrong with a little humor....

May 9, 2013 4:16AM
Truck for sale: Freshly washed interior and exterior
May 8, 2013 3:36PM
What a marketing embarrassment. Guess Poseidon finally got his revenge at us for all the oil drilling...
May 8, 2013 3:52PM
Well I guess the old saying "if you can't Ram it, Dodge it!" didn't really work here!  lol
Jun 5, 2013 7:16AM
For sale, one like new...err somewhat used Ram...let's see the Carfax! lol
May 9, 2013 3:57AM
That would never happen to the Ford Raptor!!! Lol
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