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The Chemistry Is Gone

Honda Element falls victim to flagging sales.

By Joshua Condon Dec 3, 2010 11:37AM
The Honda Element. (Photo courtesy of Honda.)The Element was a brisk seller when it was introduced. In 2003, the first full year it was on the market, American Honda moved 67,478 of the vehicles. Since then, the customer base has dissolved. Through the current year to date, sales of the Element are pacing 4 percent below last year's nadir of 14,884 sales -- and that's in an automotive marketplace that's up 11 percent overall.

The function-leading-form Element, marketed to those with an active lifestyle, will be no more after the 2011 model year, according to Automotive News. Another vehicle based on the CR-V platform, as is the Element, will likely fill the empty slot in the manufacturer's lineup.
Dec 5, 2010 11:47AM
Suzuki ought to bring their Jimny compact SUV over to America.  It is boxy, little and tough all in a 5 speed 4X4.  They would clean up over here in that market!
Dec 5, 2010 11:22AM
Honda cannot keep up with toyota in the Square tupperware container war.
Dec 5, 2010 10:55AM
I took my '06 Element to the Honda dealer last month for the 80,000 mile service. The dealer found nothing wrong, NOTHING! Try taking your Taurus, Malibou or Town and Country to a dealer for 80K inspection. I'm sure they'll find plenty wrong.
I love my H.5 Hummer!
Dec 5, 2010 10:42AM
Dammit!  I was hoping that when I got my HHR panel paid off I might get one.  It's the only Honda I really like, unless whatever they come up with based off the CR-V looks like it might stick around for awhile.
Dec 5, 2010 10:42AM
Good bye, to a crummy vehicle.  i own a GMC Acadia, and love it!!!
Dec 5, 2010 10:39AM
I'm over 6' tall... and I have a hard time seeing the front of the vehicle.  I don't know y the seats are so low... there's so much unused head room.  I tried going up a slightly sloped street with about 4 inches of snow on the ground, and the Element couldn't make it. The only plus were the floors..easy to clean.I don't know
Dec 5, 2010 10:38AM
Join the group "Save The Element" on FB
Dec 5, 2010 10:25AM

A small pickup?


 I'd buy one in a heartbeat!


 My "86" Mazda B2000 longbed is getting rusty!

Dec 5, 2010 9:59AM



You may be interested in the Ford Transit Connect. I test drove one and liked everything about it, except the lack of a five speed. That was the only thing that prevented me from buying one.

Dec 5, 2010 9:56AM


I totally agree with you. See my post below. I bought a used Ford Ranger with a manual transmission instead of the Element.   There is definitely a market for a small truck, especially if it is tought as nails, functional, and reliable. Honda could knock that out of the ballpark.

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