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On Alfas, Miatas and Memories

Mazda is set to build the next Alfa Romeo Spider for Fiat. Me, I'm just remembering.

By Sam Smith May 25, 2012 4:17AM
1967 Alfa Romeo Spider. Image courtesy Alfa Romeo. I vividly remember the first time I drove an Alfa Romeo Spider. I mention this only because I also vividly remember the first time I drove a Mazda Miata. These memories are similar but vastly different. The former is a classic Italian roadster built by a company long known for being quintessentially Italian. (Chief characteristics: oil leaks, short-lived product, short maintenance intervals, emotion out the wazoo.) The latter is a modern Japanese 2-seater built by a company aiming to re-create the feeling offered by the sports cars of yore -- cars like the Lotus Elan, MG MGB and, yes, Alfa Spider

Now there's word that the next Alfa roadster (let's call it Spider) will be based on the next Mazda MX-5 (neé Miata). Both models are due in about three years -- the Alfa will likely be a 2016 model, the Mazda a 2015. Both will be sold in America. The Alfa is intended to help the Italian brand gain a foothold in America, something it hasn't had in more than a decade. It will carry an Italian engine and bodywork but use a great deal of the next MX-5's chassis. 

Does this seem weird to anyone else?

2009 Mazda MX-5. Image courtesy Mazda.
You don't have to answer that. Of course it does. Platform sharing between manufacturers -- the art of using another company's parts and engineering knowledge to save money and maximize resources with the development of a new car -- is nothing new. Done right (think: Subaru BRZ/Scion FR-S), it can be a very good thing. Done wrong, it can cost a carmaker more money than it was intended to save and trash the reputations of everyone involved. 

The weirdness hits when you consider the players. First, the last real Alfa Romeo sold on American shores (the Maserati-based 8C Competizione doesn't count) came over 15 years ago. As Motor Trend's Frank Markus reminds us, the last Alfa Spider was on sale here at roughly the same time as the first Miata. The Japanese car succeeded and came to dominate the American roadster market because it did what the cars it emulated did not; it offered enjoyable, trouble-free driving and a relatively long service life. In 1989, the year the Mazda launched, a handful of true sports cars were on sale in this country. All of them are gone, but the Miata lives on. Alfa ceased selling cars in America in 1995, unable to cope with a changed market, its sales and reputation in the gutter. The Spider -- a car with mechanicals dating to the 1960s -- was last offered in 1993. 

2012 Mazda MX-5 Interior. Image courtesy Mazda.You could argue that the Miata helped kill Alfa here, but that might be a stretch. Spider sales in the late 1980s and early 1990s were horrible anyway, a victim of the car's iffy reliability, high price and dated performance. The first Miata did well, and remains one of the best-selling roadsters in history, because it was a great car, but also because it filled a gaping hole in the market. In 1988, if you lived in the United States and wanted to buy an inexpensive, reliable, well-handling and fun two-seat car with a top that came off, you were out of luck. You could buy a Miata in 1989, but you had to get in line and wait behind the rest of the country -- the car was wildly popular. 

Me, I'm still stuck on the personal connection. The first Spider I drove, a 1971 model with a mildly tuned engine, was an eye-opening experience. It was loud, fast, flawed and hugely wonderful. It was not a real car, in the sense that the interior was made of dime-store plastic and the chassis felt about as evolved as the average dishwasher, but it worked. I loved it. It snorted and romped and chewed up asphalt like nothing I've driven since.

It's been said that every Alfa ever made is a race car, and that's true, at least in spirit. The emotional connection is undeniable, the stuff legends are made of. A friend once told me that Alfa stopped being a relevant car company in America in about 1985, but it soldiered on another decade simply because its customers couldn't shake the memory of what had been. There's obviously no way to prove this theory, but if you've driven a good Alfa, it certainly makes a lot of sense.

Alfa Romeo ad. But contrast this with the first time I drove a Miata, a 1989 model. It was a great experience, but when I climbed out, I felt a little cheated -- the Alfa's balance and grin-inducing spirit were there, and even bettered, but the Mazda lacked the Italian car's raw, goofy edge. (I'm fudging things here; the first MX-5 I drove was a 1991 Spec Miata racer owned by a friend from my hometown. That was also a great car, but comparing race cars to street cars is such an apples-to-oranges gulf that you rarely learn anything.) The current car carries on the tradition; it's great, if a little anodyne alongside anything built in Italy. But it also offers the reliability of a stone hammer, which a lot of Alfas do not. 

This is not a new issue; people have been discussing the intangible differences between culture-based industrial design objects for years. But it rings a particularly loud bell when it comes to sports cars, machines where emotion and nationalism -- two things you cannot fake -- are paramount. Can you reconcile two countries' wholly different carmaking traditions and talents in a single platform? Is it possible for a sports car to be of two cultures at once? Or am I simply thinking too much about this stuff? Should I be happy that enthusiast-darling Alfa is returning to America with a roadster, even if said roadster isn't completely an Alfa?

I don't have answers, and I'm assuming you don't, either. We will, obviously, in a few years. Let's hope things turn out well. 
32Comments
May 25, 2012 1:09PM
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the Alfa was a crude car by today's standard.  the Miata is a modern day sports car. as time goes by car tech got better, that all it was. if the author wants to live in the past, good for him, but you can't expect both cars of different era to be the same.  I love the older cars but I would not compare them to today's machines. 
May 25, 2012 4:34PM
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I was looking for a 2 seat sports car back in 1976. After test driving the British models including the MGB-GT, which I thought I wanted, a friend of mine told me I should go test drive a Alfa. After test driving the Alfa I HAD to buy one. I drove out of the dealership with a brand new 1974 Spider. Being from California the newest Alfa models were from 1974 because of pollution issues. So I owned the last of the non smoged Alfa's. So what if the seats started falling apart due to poor stitching or people backing over the front of my car because they couldn't see it. I enjoyed the car for 6 years before selling it. To this day I fondly remember taking a Z-28 off the line before his big V-8 caught me or the 2 liter double over head cam all aluminum block engine using 7 quarts of oil. Or replacing the engine guard because I bottomed out to many times...

May 25, 2012 2:25PM
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206,000 miles and counting on a 94 Miata "M" model. Gone through tires, brake pads, hoses, and belts and the beast still roars.

 

My 60s MGBs, Triumphs, and Healeys were great, but Lucas electrics earned the title "Prince of Darkness." 

 

Did I mention that the starter, alternator, and coil are the stock equipment from 1994, and the beast starts up instantly every morning from January to December?

May 25, 2012 7:10PM
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I bought. in 1962, an Alfa Romeo Giulietta Sprint coupe, straight from the factory in Milan for, as I recall, something around $2,800.00.  It was all white, a beautiful little car, and ran like a scared rabbit.  Drove it all around Europe, it had a special infinity for Paris.  I have passed many big Mercedes, with the cigar-smoking fat Germant guy, sitting there nonchalantly at about 80 miles per hour, on the autobahn.  But here comes the Alfa, blowing by them at close to 100mph, lights flickering as a warning . . . .don't pull that damned thing to the left, I am coming through!!!!!!!!!!!!!!

 

What fun, gives me the shivers now just to think about it.

 

My wife, sitting there holding on with both hands, and saying:  For God' Sake, slow this thing down! 

 

No speed limit on the autobahn, you know

 

Brought it home to the USA in 1964, found out it cost $75.00 for an oil change, normal cost in those days around $10.00 and I traded it for a Corvair.  Believe it, or not!

 

Now, ask me about my 1935 Mercedes 540K !   

May 25, 2012 1:03PM
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Alfa under Fiat ownership has been horrendous. Front wheel drive almost exclusively, mostly generic styling, falling sales. Truthfully, Fiat has too many brands to manage and not enough skill to pull it all off. In Italy, the heavy lifting jobs are borne by imported workers. Maybe it's academic because Alfa was failing for three decades anyway. Mazda may pull a rabbit out of an old hat in ways that Fiat cannot. I don't see huge numbers running out to buy a Fiat 500 over here, but the upcomming Alfa DNA'd Dodge Dart looks to be a massive sales hit in the pipeline, built by the best workers on the planet. 
May 25, 2012 3:15PM
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Yeah, well, I'm older than you are, the first Alfa (a Spider Veloce owned by a friend) I drove was in 1963.  And I have a Miata now.  Going back to old days when I had a Sunbeam Alpine and an Austin Healy Sprite, the Alf was quite sophisticated  by comparison, but a maintenance nightmare.  IMHO, that's why they had a short shelf life.  Am foursquare behind the new one being built on a Miata platform (don't call it an MX-5, that is just irritating to those of us in the cult) but would go a step further: use the whole Miata platform.  The styling, body work, add a fine Italian interior, yeah!  But why mess with success, the Miata engine is tried and true, and to use the Alf mill is to invite failure.
May 25, 2012 2:40PM
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I don't find it weird at all.. the first Miata took over the market due to its modern chassis, quirky styling and sparkling reliability while also offering the cheeky, fun to drive tossabilty of the decades-old Alfas and Fiats.  It's only logical that Fiat-owned Alfa would seek out a partner that does what they used to do, only better!  As far as platform-sharing diluting the character of a particular brand, one only has to look to the BMW-built Minis and VW/Audi-based Bentleys and Lamborghinis to prove that individual brands can dial in their national character traits as they desire despite shared componentry.
May 25, 2012 2:30PM
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I live in Mexico and drive an Alfa Romeo 156 TwinSpark Selespeed.  I love the car.  It has paddle shifters, as well as a "city" driving automtatic option.  It handles well, gets very good mileage and it looks terrifc.  It is an Alfa though, and that means oil issues, among other things, and here it also means having trouble getting parts.  Regardless, it's a beautiful car and fun to drive.  I wish Alfa luck in getting back into the US market.
May 26, 2012 3:16PM
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All emotion aside, you have two different things here:  The Spider, a bad car that we all really wish was great, and the Miata, a good car we all love to hate.  Nostalgia is a funny thing - So what if the Spider was an archaic design, poorly made, and with the reliability of a kit car made by high school sophmores.  We love the idea of it, and reality doesn't really play a part.

 

I look forward to the Alfa Miata...  let's put a real engine in this car and move it into the ranks of the very best cars.

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