Cadillac ATS Priced at $33,990
By Jake Lingeman
The 2013 Cadillac ATS, which we first saw at the Detroit auto show, will start at $33,990 when it goes on sale this summer, General Motors said on Monday. The range-topping version will carry a price of $42,090.
Power for the base model will come from a 2.5-liter, four-cylinder engine that returns 30 mpg on the highway. A mid-level model will offer a 2.0-liter turbocharged four and will be available with rear- or all-wheel drive. Cadillac's 3.6-liter V6 will power the top model, with an estimated 320 hp.
Top trims will come with Cadillac's CUE entertainment system, an automatic transmission, eight-way power seats with memory, adaptive remote start and more.
A full breakdown of pricing will be available later this year.
The Cadillac will compete with Audi A4, the Mercedes-Benz C-class and the BMW 3-series when it arrives. All are priced in the $30,000-to-$40,000 range.
An ATS-V hasn't been announced yet, but we have seen some suspiciously fast Cadillacs at the Nürburgring recently.
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The Germans are already rolling on the floor and laughing at GM, just as they did when the Cimarron came out back in the 80s.
I don't think the Germans cared about the Cimarron and GM certainly wasn't promoting it as an alternative to German sedans at the time. Its focus was really trying to convince people that they could get the "luxury" of the American land yachts of that era in a smaller, more fuel efficient package....complete with crushed velour interiors and deep-pile carpets. Unfortunately, GM ended up delivering a pimped-out and overpriced Chevy Cavalier. I don't know how many Cimarrons GM sold, but I'm betting the number was very small.
As for the ATS, it has a much better chance at succeeding overall. Whether than means it will lure BMW or Mercedes customers remains to be seen, but I doubt they'll defect to Cadillac in any great numbers. Instead, I'm betting that you'll see it cannibalizing sales of other Cadillac models, mostly the CTS, as customers search for more fuel efficient cars. Maybe lure come dissatisfied Lincoln MKZ customers that finally realized they were driving an overpriced Ford Fusion.
Why is everybody critisizing Cadillac? The brand has shown signs of amazing advancement. They did a very good job with the CTS, their design language is the most unique in the world (like it or not) and if they say they're bringing out a 3 series rival, I believe them. I am from Europe but I would choose the ATS over the German equivalents (if it scores well) with my eyes closed. The Caddy would still look more uniquely elegant than the rest.
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So, this is the new Caddy Cimarron equivalent.......
That's a very apt comparison, considering that the Cimarron was a piece of junk, a complete flop and a legendary failure, which is probably what the ATS will turn out to be anyway. The Germans are already rolling on the floor and laughing at GM, just as they did when the Cimarron came out back in the 80s.
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