Porsche Has No Plans for Model Priced Less Than Boxster
By Nick Gibbs, Automotive News Europe
Porsche has no plans to sell a car costing less than the Boxster, according to the automaker's head of sales and marketing.
"To build a Porsche for 30,000 euros [$37,800 at current exchange rates] currently doesn't fit our brand," Bernhard Maier told the Automotive News Europe Congress in Monaco on Thursday. "The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan."
He said Porsche's plan to double sales won't compromise exclusivity. "We will retain the brand's exclusiveness despite increasing volumes. We have to accelerate to stay successful in the long run."
Porsche aims to sell 200,000 cars a year by 2018. Last year the company sold 117,000, a rise of 18 percent on 2010 figures.
"Our Strategy 2018 began by defining the brand strategy," said Maier. "No matter what we build--we build sports cars."
He said the brand had been called into question every time the company launched into a new sector. Next year, Porsche will launch its second SUV, the smaller Macan.
Maier insisted it would fit the brand. "We always offer the sportiest and most exclusive vehicle in the segment," he said.
The large Cayenne SUV is now Porsche's biggest seller, accounting for half of the firm's sales in the first quarter of 2012.
Despite the increased volumes, exclusivity is still achievable Maier said: "We offer one car fewer than the market is able to handle,' he said.
"If the experts are right and the world markets grow to 100 million units in 2018 and Porsche would sell 200,000 units, we would have a world market share of 0.2 percent. I don't believe this would be a drastic change in exclusiveness."
Now if we include all porsche's automobiles the Cayenne is priced under the boxster and so will the Macan when it arrives soon..I hope so! Now if we are only talking about cars then yes the Boxtser is the least expensive and Porsche can set a standard like that due to the quality that they offer to such a customer these days and hopefully for me within the next couple of years (waiting to see the macan and graduate college ha-ha). With Porsche's history and looks to be bright future a standard of this pricing shouldnt be viewed negative, but positivel knowing that they know they can offer a luxury car with guts rather then a cheap manual with some luxury things to make it look nice for about 30k. Porsche keep up the good work and set those standards high so that when people hear, sit, or look at a Porsche they will know for sure it is a Porsche!
Porsche need not worry about lowering prices.
Subaru has a great engine,the Polish engineers create a stainless body,Allison can make the transmission,Bembo can create the brakes,the suspension can be produced in the Czech Republic,the California design colleges can improve the design, and a Dubai financier can make a better car for under $30,000 which gives you 40 mpg on the highway.Fiat can market this at their dealerships around the globe.
lets get this merger over with and get the ball rolling.
soooooo sick of this pussy footing around.
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