Find by category:

Exhaust Notes

Ford plug-in models reaching nationwide rollout by spring

Ford says 900 dealers in all 50 states will be certified to sell its electric and plug-in hybrids.

By Douglas Newcomb Feb 11, 2013 8:19AM

After its record hybrid sales in January and record plug-in sales during the fourth quarter of 2012, Ford is preparing one-third of its U.S. dealers for what it hopes is an EV sales surge in 2013.

Currently, 350 dealers are certified to sell the Focus Electric and its two plug-in hybrids, the C-Max Energi and Fusion Energi. By spring, the automaker says the electric cars will be available at 900 dealers in all 50 states.

For potential customers, "certified" means a dealer must install at least two on-site charging stations, keep at least one Focus Electric and C-Max Energi available for demonstrations and train 80 percent of its sales and service staff regarding the vehicles. Dealers that aren't certified cannot sell them. 


Ford has said that fourth-quarter sales of the new C-Max Hybrid, C-Max Energi and Fusion Hybrid led to a 9 percent gain in hybrid market share in the U.S., bumping the automaker’s stake in the hybrid market to 16 percent in total. While Ford points out that Toyota’s share of the U.S. hybrid market dropped 8 points in the same period, its Asian rival rules the roost at 60 percent. To date, Ford has sold 157 Focus Electric and 375 C-Max Energi models. The Fusion Energi will go on sale in the next few months, Ford said.

Like many automakers, including Nissan, Ford initially limited its electric cars to specific regions, including New York, which was the first state to sell the Focus Electric, beginning in November 2011.  Ford said that with the additional certified EV dealers, its phase-in strategy will no longer be needed.


All Ford needs now is for more car buyers to make the jump from hybrids to plug-in  hybrids and EVs.

Given the small market share for regular hybrids -- around 3 to 4 percent and highly concentrated on the West Coast -- that will be tough. But Ford is betting that the number of car buyers who would consider buying a plug-in hybrid will grow to 25 percent -- and will push sales in the EV market to the mainstream.

[Source: Ford]
Feb 11, 2013 4:37PM
Well, this is at least a good start.  
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?
MSN Money


Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.

Have a story idea? Tip us off at