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Why Minivans Are Out and Crossovers Are In

There's a new vehicle of choice for families, women and other drivers. Here's why.

By Claire_Martin Apr 30, 2012 1:42PM
Nissan Rogue photo by Nissan.The crossover vehicle -- essentially an SUV built on a car chassis -- began its ascendance in the early 2000s and is now the dominant family automobile, according to new research. The category outsold minivans 2.7 million to 472,000 last year, and the top-selling crossover, the Honda CR-V, outsells the most popular minivan, the Dodge Caravan, by more than two to one, according to information compiled by Autodata for Forbes. A recent study by Truecar.com showed that five of the 10 most popular cars with women are crossovers. 

Why have crossovers ousted minivans? Aesthetics are a big factor, but they're not the only one. Here are the top five reasons for crossover popularity.

1. Japanese automakers have aggressively pushed crossovers, starting with the Toyota RAV4, which launched in Japan and Europe in 1994 and North America two years later. The Lexus RX followed soon after, along with the Honda CR-V. This effort helped crossover sales grow from just 8,017 in 1995 to more than 1 million by 2001.

2. Crossovers are almost as comfortable as minivans, but they're much sportier. Drivers lose only about 10 percent of the comfort of a minivan to get an automobile that looks and handles more like an SUV. At the same time, the ride is often far cushier than traditional body-on-frame SUVs.

3. Crossovers don't have sliding doors. The kiss of death for the minivan might be the sliding door, which instantly identifies it as a family car. "Sliding doors carry a stigma," Derrick Kuzak, Ford's vice president of global product development, said back in 2010 before the company re-released the C-Max minivan (sans a sliding door). Crossovers, by contrast, look more like SUVs -- a category that appeals to younger and older drivers as well. "[The crossover] might be driven by anyone, from singletons to senior citizens," writes Micheline Maynard of Forbes.

4. They come in many shapes and sizes. Whereas the minivan really has only one profile, crossovers can be diminutive (think MINI Countryman), capacious (Cadillac SRX) or somewhere in between (Toyota Venza). This, too, broadens its appeal among drivers.

5. High-end automakers got in on the crossover game, expanding the available offerings to those who want to spend more for luxury. BMW, Porsche, Lexus, Audi and Cadillac all make crossovers, and Infiniti is working on one for 2013. This has helped expand their reach to luxury automobile enthusiasts. Not so, minivans: Dodge, Chrysler, Honda, Toyota and Kia dominate that category.

[Source: Forbes]
9Comments
May 1, 2012 4:22AM
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I'm sorry but this needs to be said.  The main reason why crossovers are more popular than minivans is because CROSSOVERS ARE NOT MINIVANS!  Thank you.
May 1, 2012 5:11AM
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Comparing the Honda CR-V to a Caravan makes absolutely no sense.  That's like saying that sedans are more popular that minivans.  To make any sense of this issue you would have to compare the numbers for 7 or 8 passenger crossovers to minivans, not small crossovers and SUVs.
May 1, 2012 6:44AM
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It's all about perception. In the end, a 'crossover' is just a taller station wagon. 
May 1, 2012 6:28AM
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I can't stand crossovers, if I needed a fmaily car, I'd get a minivan (assuming there were any decent choices left).

 

I don't care what people say, unless you need AWD capability, you CANNOT beat a minivan for family use. My parents had a Pontiac minivan in the early 90's when I was growing up, and you could not beat that thing for practicality and comfort on family trips. When we were older, it was great for moving, as all the seats easily folded flat or removed altogether, and once I hit 21 it was great to take a carload of friends out for a night on the town - and all my friends LOVED that vehicle. We called it the "Hoover", haha, becasue if you remember the Pontiac Transports, they looked like a Dustbuster. And with the 3.8L, that thing would smoke the front tires too!

May 1, 2012 8:00AM
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It is "Image is Everything" vs "Form Follows Function"

A gold toilet is still a "crapper" !

May 1, 2012 6:19AM
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I own one of each. Each have their benefits AND downsides. I live & drive through everyday a town with a lot of antique shops. I primarily drive the Sienna. Everyday, I laugh when I see people "trying" to fit a piece of furniture in a large car or small-to-midsize crossover/SUV. I guess the concept of trying to fit a square into a circle still doesn't click with these owners. I'm not saying you go out and buy a minivan JUST to transport large cargo every once in awhile. But it IS humorous seeing this. I almost want to pull over, ask how far they're taking it, and just move it for them.
May 1, 2012 9:04AM
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NEWSFLASH!  The Ford F-series trucks are MORE POPULAR than any other vehicle sold in this country.  That makes them the absolute best vehicle for anyone to own regardless of age, gender, income, education level, etc......at least based on the type of logic used to generate this excuse for an article.
May 1, 2012 1:56PM
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BEFORE you buy a new vehicle, contact your bank, your insurance agent, and then the junk yar d to make sure spare salvage parts are in plentiful supply that will fit the new car/truck/van.  Then you can use it for 20 years with replacement parts and drive parts including engines, trans, fenders, hoods, doors. etc.  Drive it forever.  The junk man is your best friend.
May 2, 2012 7:59AM
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I have a  crossover.  I live in snow country, and it is a life saver.  Yes, a mini-van would be fine for hauling some cargo.  But, for the extra purchase cost, heavier weight cuts into MPG, I have my answer.  I purchased a small utility trailer, , and it stores easy, license is minimal, and is covered by the Auto insurance when used.  On a trip, my crossover has an excellant crash rating, comforable to drive and ride. I feel very confident that I made the right decision, and would do it again.  Plus I get low rated MPG, due to lighter body weight than an SUV.

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