Ford has made no bones about the fact that it’s gunning for the Toyota Prius franchise with its new C-Max crossover. In a press release last month, Ford name-checked Toyota’s best-selling hybrid seven times while trumpeting the fuel, range and pricing of its own C-Max Energi plug-in hybrid over the equivalent version of the Prius, including pointing out that the C-Max Energi’s all-electric range of 20 miles doubles that of the Prius plug-in.

But plug-ins are merely a drop in the bucket compared with overall hybrid sales, so Ford is now focusing its attention on how its C-Max Hybrid bests the popular Prius v model. The C-Max Hybrid will have a base price of $25,995, including destination and delivery, or $1,300 less than the Prius v. And Ford previously pointed out that the C-Max Hybrid’s EPA-certified fuel economy of 47 mpg city/47 mpg highway and 47 mpg combined beats the Prius v by up to 7 mpg.

Now Ford can add another weapon to its battle of stats with the Prius v: Today the EPA said the C-Max Hbrid gets 570 miles on a single tank of gas, or 120 miles more than the Prius v. Or, as Ford points out in another press release that calls out the Prius in the very first paragraph, enough range to get the car from Los Angles to Las Vegas and back on a single tank of gas.

Ford also says the C-Max Hybrid provides “real car” performance and will deliver a top speed of 62 mph in EV-only mode, besting the Prius v by more than 50 horsepower. And the C-Max has other attributes, both tangible and not, that may help sway Prius buyers. Ford built lots of goodwill with car buyers by not taking the government bailout like its two domestic rivals General Motors and Chrysler, and was the first of the Big Three to return to profitability following the industry crash in 2008.

In addition, Ford has been aggressive in adding technology and other creature comforts across its line, even in its lower-end vehicles. Its Sync infotainment system was an unmitigated game changer, and it took Toyota, with its Entune system, and others almost four years to catch up. Specifically, the C-Max Hybrid also offers class-exclusive conveniences such as an optional hands-free liftgate and active park assist as well as SmartGauge with EcoGuide with a Brake Coach feature that helps drivers optimize their braking to extend driving range.

Ford also has a lot going for it in terms of fuel-efficient technologies, such as the EcoBoost engine and outfitting more of its vehicles with gas-saving start-stop technology. And the automaker is adding to its stable of hybrids and plug-ins, including the Focus Electric and the upcoming Fusion Hybrid and the Fusion Energi.

Will it be enough to take on the Prius juggernaut and persuade eco-conscious buyers to drive a Ford? Would you consider the C-Max hybrid over a Prius, or even buy one?