GM's glut of pickups leads to extra-large incentives
Year-end deals from GM, Chrysler, Ford and even Nissan mean it’s a great time to buy a truck.
With dealers rushing to meet sales quotas and automakers vying for “best-selling” bragging rights, December is always a good time to buy a new vehicle. This time, however, is a particularly great time to buy a pickup truck, especially from General Motors.
GM, caught with a glut of full-sized trucks -- 243,691 of them by November's end, or nearly double what it usually has -- is offering aggressive incentive packages on Chevrolet Silverado and GMC Sierra models. According to a Bloomberg report, incentives could rise to as much as $5,000 per pickup in December, compared with less than $4,000 on Silverados last month. With an all-new Silverado launching next summer, GM is especially under the gun to whittle down inventories.
Automotive News points out that such bloated inventories recall GM’s pre-bailout days and that the automaker’s market share is at its lowest in 90 years, which is “threatening profits or spooking investors.” But GM says that its discounts are in line with those from Chrysler and Ford.
Regardless, if you’re in the market for a pickup, now is a good time to make a deal.
According to Bloomberg, GM’s truck incentives are still well below the $8,200 incentive packages Chrysler is advertising on its website for Ram pickups, and also below the $7,000 in incentives Ford is offering on its popular F-150 pickups. Nissan is also advertising incentives on its Titan pickup that can total almost $7,500.
To make GM pickups competitive with some of these offers, Peter Nesvold, an industry analyst with Jefferies & Co, told Bloomberg that Chevrolet dealers can cobble together discounts as large as $7,000 on some high-end trucks.
These incentives from the Big Three domestic automakers are still well below historic highs. Bloomberg points out that incentives on GM pickups are similar to those in December 2011, which on the Silverado were estimated at $4,500.
GM says it doesn’t want to return to its pre-bankruptcy bad habits. At the beginning of 2013, the automaker said it plans to cut production, if necessary, before going further with such incentives.
We know that two GM vehicles are redesigned for the model year 2014 / the Corvette and the Silverado.. Every dealer I know of has plenty of 2013 models for both and plenty of 2012 models besides. They will probably be able to sell the Vettes, since there is more of a margin to work with (for discounts), but with the 2014's being just around the corner, they will have trouble selling off the 2013 pick-ups - for sure.
GM needs to cut the pricing on it's trucks and show us what the 2014 will be like / inside and out.
Who knows, it may be that some people (after comparison) would rather stick with the 22013 / especially if the 2014s are going up even more in price.
Another thing that all of the companies should try - is going back to the old way of buying a vehicle!!! When you got to 'haggle' with the salesman / even though you never got the 'Best Deal' they could make . . . you came away feeling like you had beaten them down a little (even though you knew you hadn't) - you had a better feeling than with the new 'the price you see, is the price you pay' approach.
Accept for a few cosmetic changes, there is not much of a difference between my 2009 Silverado and a 2013. The same is true between my old 2007 Vette and a 2013.
And for the record, I have never had a mechanical problem with a GM product - and, except for a 2004 Ram, Chevrolets are the only vehicle I've had. My 1998 Vette had over 140,000 miles on it - and never a problem.
not uncommon for gm 5.3l to use a quart of oil in 800 miles..friend of mine had dealer
tear his down,and they replaced the pistons and rings, he had the same 1 quart every
800 miles, problem is in the heads, there was a large run of gouged valve stems that got
put into many 5.3's in 08 09 and 10..gm did not recall them.
There's a reason it's called Garbage Motors, and no bailout will ever fix that. I can say that after owning one too many failed GM products (Sunbird, Camaro, Aveo, 1500 W/T, and an Impala)
"GM says it doesn’t want to return to its pre-bankruptcy bad habits. At the beginning of 2013, the automaker said it plans to cut production, if necessary, before going further with such incentives." Well, I have a fix, don't give the employees an average $7000 bonus and instead return that "excess" to the taxpayers whom bailed your miserable a$$es out. If you total both the incentives and the bonuses to union "workers" that's $14,000.00
Hey GM, I've got a Public Relations plan, just cut me a $14,000.00 check and I will tell everyone how happy I am with my 1990 Chevy 1500 W/T, you know, the one that peels paint when the wind blows and sends paint chips flying everywhere when I drive it...just saying.
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