2012 Dodge Viper Won't Chase Volume, Will Go Custom
The next version of Dodge's iconic halo car will benefit from Chrysler's experience.
Automotive News recently unearthed a few details about the Viper's revival. In an interview with product editor Rick Kranz, Dodge SRT President and CEO Ralph Gilles says the next Viper won't chase volume above all. Citing lessons learned from the model's previous production run -- a long, slow sales burn that was capped by the arrival of popular special editions like the track-oriented Viper ACR and ACR-X -- Gilles said that the '12 Viper will attempt to key in on what customers want:
The 2010 line was available with stripes, special interiors and wheels, "and the customers loved it. They said, 'I want more of that next time.' Unfortunately, it slows down the cadence a little bit ... I would rather make a little more money on each car and make them more special than to try to pump out as many as I could put together."
Viper = crude, unrefined, unsophisticated, impractical, animalistic torque and horsepower ALL AMERICAN superbeast ..... *sigh* you were missed my friend ....
Thank you Chrysler!!!
Good to see that Chrysler is still produce the the mighty elephant, the ultimate road warrior. So what if it's crude, inelegant and impractical.
IT'S A FLIPPIN' RUSH TO DRIVE!!!!!!!!!!!!!!!!!!!!!
If you want somebody to believe you then don't exaggerate and/or outright lie -
It does NOT take longer for a car with ABS to stop,
Brake fluctuation/modulation does NOT cause accidents, it is the ABS kicking in and saving your butt, (You are thinking of when ABS was first introduced and police officers were taught to "pump" their brakes to control the skid, i.e... KEEP THE TIRES FROM LOCKING UP AND GOING INTO AN UNCONTROLLABLE SLIDE/SKID. Well, officers were wrecking ABS equipped vehicles because if you "pump" up ABS brakes they tend to lock up one/or all of, the wheels. Which causes you to, you guessed it, go into an uncontrollable slide.
No vehicle with traction control will completely "stop" a vehicle. That is called "learn how to drive in the snow." Somebody getting stuck in the snow has nothing to do with TCS. (Reminds me of when front wheel drive vehicles started becoming popular and idiots ran around saying stuff like , "They're junk! They get stuck to easily!")
I do have to say that I prefer the Viper without all of the "nanny tech" but I digress, if that is the only way we can get it back then so be it. I'd rather have it with all of that stuff as opposed to not having it at all. I loved the first gen GTS coupe.
Chrysler was the first American car co. that produced an engine that made 1 hp per ci. in 1956.
EXPLORE NEW CARS
MORE ON MSN AUTOS
ABOUT EXHAUST NOTES
Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.
Have a story idea? Tip us off at firstname.lastname@example.org.