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Video: 'Price Is Right' contestant strikes out on a Ferrari 458

The TV game show offers most the expensive car in its history, but, sadly, no one won it.

By James_Tate Apr 29, 2013 1:19PM

The long-running game show "The Price Is Right" has offered up many expensive cars over the course of its 52-year history. In the past, contestants have won or had the chance to win everything from Dodge Vipers to Chevrolet Corvettes to Ford Mustangs, even classic Bentleys and Lincolns.

During the show's recent "Big Money Week," however, producers upped the sports car game to a whole new level, going full exotic with a new Ferrari 458 Spider.

"We are constantly pushing the envelope with our prizes. What's more exciting than a Ferrari?" executive producer Mike Richards told MSN Autos.

Judging by the excitement we saw from contestant Therese, that seems true. She vied to win the Italian supercar during an especially intense round of "Three Strikes," in which contestants pull numbers out of a bag and guess where they fit into the car's price while trying to avoid the red “X” tiles that immediately end the game.

As you'll see below, the segment has a heartbreaking end.

The game dragged on with the audience on the edges of their seats as Therese pulled number after number, somehow avoiding the dreaded third strike that would crush her dreams of prancing horses and open-air motoring. Though Therese kept coming up with numbers, however, her placement of the numbers never matched up with the 458 Spider’s $285,716 price -- even with the studio audience shouting suggestions.

Finally, Therese pulled her third strike and the game ended, although host Drew Carey walked her over to the Ferrari for a reverential moment of worship and pondering "what might have been."

"I was really disappointed," said Richards. "It would have been an amazing moment to see someone drive off in that car."

Indeed it would have -- especially considering the show doesn't foot the bill for these exotics.

For now, the 458 stands as the most expensive car ever offered as a prize on "The Price is Right." A Tesla Roadster that a contestant barely missed out on in 2010 had previously held the title. The 458 is also indicative of a new direction in prize car selection. Aside from a Porsche 944 given away in 1989, the vast majority of prize cars had been sourced from U.S. builders. 

With Therese’s loss, the record price for an actual winning car on the show remains an $87,000 Dodge Viper in 2008.

[Sources: Yahoo; RallyHaus; Green Car Reports; YouTube;; photo via MSN Autos]

May 2, 2013 4:45AM

To win this car would be exciting, but you have to actually insure and pay taxes on it which I doubt she had money for either..... I think the game show should take care of you the first year so you can at least get a chance to drive it...

Jun 4, 2013 12:14PM
I would have sold the car as soon as I won it. 
Jun 4, 2013 11:54AM
No kidding, what is the Sales Tax, Import Tax, Fee and Prep on a $285K Car? More than most could afford. Need a 5 year loan to pay the various Taxes for Pete's sake. 
Apr 30, 2013 7:35AM
I wish I had that opportunity. But for the contestant she had a chaance and she enjoyed that minute.
Jun 4, 2013 12:45PM
Bob Barker can never be replaced on this show. NEVER !!!
Jun 4, 2013 12:50PM
The gift income tax, alone, would kill you, not to mention the cost of tagging it and insuring it.  So, yeah, nice prize but not terribly realistic or do-able. 
Jun 4, 2013 12:03PM
A lot of taxes to be paid on that baby! I read that most 'big ticket' winners never take the prizes--too much to pay in taxes for them-and a lot just don't have the room for some of the items or can't afford the upkeep. The prizes are DONATED by the manufacturers and/or coorporations. TPIR does NOT pay for these prizes. Can you imagine the profit the producers/owners/netsworks are making on this show? Same with Wheel of Fortune, etc.
Jun 4, 2013 12:26PM
I watched that show at home and kept giving her numbers, but she didn't listen to me!!!!
Jun 4, 2013 12:41PM
Re: Pete 79  I don't think Drew Carey stinks as a host, but after so many years of the smooth and well humored Bob Barker it is difficult to get used to the change...
Jun 4, 2013 2:03PM
I'd like to see the video of the episode where someone won the top prize in Price Is Right's "Pay The Rent" game.
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