2013 Ford Fusion Makes Advanced Safety More Affordable
Latest model lowers entry price point for sophisticated safety technology and paves the way for autonomous vehicles.
While a number of automotive technologies, such as Bluetooth and navigation, have trickled down to lower-priced vehicles, advanced safety features such as collision warning and lane departure prevention have not. They’re usually found on more expensive luxury vehicles, or, at best, a few midpriced vehicles.
Ford says it’s lowering the barrier to entry for sophisticated safety features with the 2013 Fusion, as the vehicle includes the automaker’s Lane-Keeping, Driver Alert and Blind Spot Information systems, as well as cross-traffic alert, adaptive cruise control and collision warning. Ford also says that the Fusion “leapfrogs the Toyota Camry and Honda Accord” since those competitor vehicles don’t have similar safety technologies, which Ford says are “usually found only in luxury cars costing twice as much.”
At least the first part of that last sentence is true.
While this is the first time all of these technologies have appeared in a vehicle in this segment, several have turned up in cars that aren’t in the luxury class. The 2012 Ford Taurus, for example, includes adaptive cruise control and collision warning; it’s available on the Taurus Limited and SHO models, starting at $33,000 and $39,200, respectively. And the 2012 Toyota Prius V, starting at $29,850, features Lane Keeping Assist and a Pre-Collision System.
Still, the Fusion does bring these potential lifesaving technologies to more people by lowering the price point at which they’re available. And, as Ford points out in its press release, tying together these self-aware safety systems also paves the way, far down the road, for making autonomous vehicles available to the masses.
Ford's full press release is below.
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New Ford Fusion Redefines Midsize Sedan Expectations with Unprecedented Suite of Driver Assist Technologies
• All-new 2013 Ford Fusion will be first midsize family sedan in America available with such a wide array of driver assist technologies, including Lane-Keeping System with Driver Alert, adaptive cruise control and collision warning, and active park assist
• These technologies form the basis for Ford’s research and development of future personal mobility solutions, including autonomous assist driving capabilities
DEARBORN, Mich., May 10, 2012 – The all-new 2013 Ford Fusion leapfrogs the Toyota Camry and Honda Accord with an unprecedented suite of active driver assist technologies usually found only in luxury cars costing twice as much.
A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for midsize sedan customers by transitioning beyond passive safety technology to offer drivers Lane-Keeping System, Driver Alert System, Blind Spot Information System (BLIS ®), active park assist, cross-traffic alert, adaptive cruise control, collision warning and a rear view camera.
“These new sensing technologies help extend the driver’s own senses, providing a level of assistance never before available to the family sedan buyer,” said Adrian Whittle, Ford Fusion chief engineer. “The new Fusion launches this year with these advanced technologies – making them more affordable and available than ever before.”
Fusion’s suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering (EPAS) and data from the anti-lock braking and stability control systems.
Lane-Keeping System
Lane-Keeping System uses a forward-facing camera that can scan the road surface for lane markings. The Lane-Keeping System can evaluate if the car is drifting out of its lane and then alert the driver by vibrating the steering wheel. If the driver does not respond to the vibrations, the system provides steering torque to nudge the car back toward the center of the lane.
To view video about the Lane-Keeping System, click here: http://youtu.be/LFB-xOaTAKo
Driver Alert System
Driver Alert uses the front-facing camera to detect a pattern of vehicle motion consistent with a drowsy driver, and provides a series of alerts to suggest the driver stop and rest for a while. The visual alert includes a coffee cup icon appearing in the instrument cluster display indicating that pulling off the road and taking a break is a good idea. In a survey conducted by AAA Foundation, more than 40 percent of Americans acknowledge they have fallen asleep or nodded off while driving.
Pull-Drift Compensation
Pull-Drift Compensation is built into the electric power-assisted steering to counter the effects of steeply crowned roads or steady crosswinds. It can detect if the car is changing direction even if the steering angle sensor indicates the driver is not commanding this change. The Pull-Drift control then uses EPAS to provide gradual steering corrections that keep the car moving to where the driver wants to go.
Adaptive cruise control with collision warning
Adaptive cruise control uses a radar sensor that measures the distance and speed to the vehicle ahead.
With this extra information, the same engine power reduction and brake application techniques that are used to limit wheel spin by the traction control system can now be used to automatically slow the car and maintain a safe following distance when the adaptive cruise control is active. If the sensors detect the following distance is shrinking too quickly and a collision is likely, the system will provide a visual and audio alert so the driver can respond by steering or braking.
Active park assist
With available active park assist, the electric power-assisted steering and ultrasonic sensors at the corners of the car work in concert to help make parallel parking a breeze. The sensors measure the gap between parked cars to see if there is enough room, and then the car is automatically steered into the space. The driver just has to apply the accelerator and brake.
Blind Spot Information System with cross-traffic alert
No matter how careful drivers are, the physical constraints of sitting inside a car means there always will be places they cannot see. Rearview mirrors help, but the Fusion is available with radar sensors in the rear corners that can monitor the spaces beside and just behind the car.
On the road, these sensors trigger a warning light in the mirror indicating there is another vehicle in the blind spot the driver may not be able to see when changing lanes. When backing out of a parking space, these same sensors can see vehicles coming down the aisle while the back-up camera provides a view directly behind the rear bumper.
What’s next?
The driver assist systems in the new Fusion mark Ford’s near-term next steps in the development of future mobility technologies. Sensing systems similar to what will be installed on the new Fusion are the foundational hardware that will help further progress active safety technology in the future including autonomous assisted driving in the long-term.
“The new Fusion is a showcase of how we will use sensors and vehicle data to enhance the driver’s own capabilities when behind the wheel,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “Driver assist technologies will continue to provide increasing levels of convenience in the near-term. In the future, they also will help us manage issues such as traffic congestion and CO2 reduction.”
At the recent Mobile World Congress in Barcelona, Spain, Bill Ford, executive chairman of Ford Motor Company, outlined the company’s Blueprint for Mobility that presents the development cadence for future active safety systems including vehicle-to-vehicle communications and autonomous assistance technology.
To listen to the speech, click here: http://www.mobileworldlive.com/mwc12-ford.
The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
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Thanks for the nanny-state software and camera junk that only adds to the cost of the car. What, no black box and interlock system?
60 years ago, people like you said the same thing about seat belts, and 30 years ago, people like you said the same thing about airbags and ABS. Now flash forward to today, tell me, would you buy a car without seat belts, airbags, or ABS? Especially if you will have kids riding in that car
Autonomous systems that can change a car's direction or speed without driver input make me nervous.
What if the autonomous system misinterprets the information its sensors are gathering? Say for example that a driver crosses some railroad tracks in a wide sweeping turn, and say that the tracks are at an angle that is nearly parallel to the road itself. The lane-departure system may "see" the railroad tracks more clearly than the faded road markings and interpret the driver's path along the pavement as an unintended lane departure. It might then "nudge" the car into line with the railroad tracks instead of the pavement, despite no input from the driver, possibly leading to a collision.
Or, what if the autonomous system correctly interprets the information it has, but cannot comprehend other more important information that would cause a human to override normal convention? Say for example that an off-duty cop in his own car is trying to use the "pit manuver" to stop a violent criminal in another car, but the cop's collision avoidance system keeps activating his brakes each time he tries to contact the criminal's rear fender?
These are just two examples among thousands of how these things can backfire, and no matter how carefully engineers try to anticipate every contingency, things they never thought of will get through. Will these systems probably work as intended in most circumstances? Yes. Would I want them in my own car? No, thank you. I won't share control.
My first few cars when I started driving in 1995 didn't have ABS or airbags, yet somehow I managed to survive.
Yeah, it's a wonder I survived my childhood without wearing a bike helmet, or driving cars that not only didn't have ABS, they didn't even have a split front/rear brake system...or disc brakes either. While I see value in most of the technology, I just wish they'd make it optional rather than mandatory so cars can be more affordable, not only to buy, but to maintain as well.
As for airbags, they definitely cause a lot of cars that would otherwise be repairable to tip the monetary scale and end up being considered totaled by the insurance companies. My son's car fell into that category. The body damage wasn't that bad, but the $2,500 to replace the airbags and the dash pad that the passenger side airbag ripped through added enough to the bill that the insurance company totaled it. A real shame. I guess the argument is that it's cheaper to replace expensive airbags, or even total the car for financial reasons than for the insurance company to pay medical bills.
Now flash forward to today, tell me, would you buy a car without seat belts, airbags, or ABS? Especially if you will have kids riding in that car
Well seat belts are a no brainer. As far as ABS, well if I didn't live in a snowy climate I wouldn't care either way about it. My first few cars when I started driving in 1995 didn't have ABS or airbags, yet somehow I managed to survive.
Driver and passenger airbags are great, but I think they're kind of getting carried away with them. It's at the point where cars are getting totalled after relatively minor accidents due to the cost of replacing 10 deployed airbags.
And if people would just pay attention and use a little more common sense, all these electronic nannies wouldn't be needed at all.
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