Ford Escort concept revealed at Shanghai auto show
Could the old compact model come back?
The Ford Escort is back—at least as a concept at the Shanghai auto show.
The simply-styled Escort concept was revealed this weekend in Shanghai, and it suggests design possibilities for a Ford compact sedan.
While not offering extensive details, Ford said the Escort is meant to be “stylish,” but not “arrogant or “pretentious.” The result is one of the more basic concepts shown by any major automaker in recent memory, though design cues include blinged-out LED headlights in the rough shape of a figure eight and an upright grille. It rolls on 18-inch chrome wheels and has a creased hood in front and short, sloping deck in back. The concept's powertrain was not disclosed.
“Design was driven to give it a very sleek dynamic,” Ford designer Chris Svensson said.
That aims to appeal to the so-called C-segment, a major part of China's car market. Ford estimates it accounts for 5.5 million vehicle sales annually, or more than the entire volume of Japan's car industry. Ford already sells a version of the Focus in China in this sector.
That market's thirst for compact sedans is comparable to the manner in which Americans view crossovers—as the main transportation for the family and adaptable to a variety of situations.
The Escort name was used for more than 20 years on Ford's small cars in the United States.
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