Ford Escort concept revealed at Shanghai auto show
Could the old compact model come back?
The Ford Escort is back—at least as a concept at the Shanghai auto show.
The simply-styled Escort concept was revealed this weekend in Shanghai, and it suggests design possibilities for a Ford compact sedan.
While not offering extensive details, Ford said the Escort is meant to be “stylish,” but not “arrogant or “pretentious.” The result is one of the more basic concepts shown by any major automaker in recent memory, though design cues include blinged-out LED headlights in the rough shape of a figure eight and an upright grille. It rolls on 18-inch chrome wheels and has a creased hood in front and short, sloping deck in back. The concept's powertrain was not disclosed.
“Design was driven to give it a very sleek dynamic,” Ford designer Chris Svensson said.
That aims to appeal to the so-called C-segment, a major part of China's car market. Ford estimates it accounts for 5.5 million vehicle sales annually, or more than the entire volume of Japan's car industry. Ford already sells a version of the Focus in China in this sector.
That market's thirst for compact sedans is comparable to the manner in which Americans view crossovers—as the main transportation for the family and adaptable to a variety of situations.
The Escort name was used for more than 20 years on Ford's small cars in the United States.
EXPLORE NEW CARS
MORE ON MSN AUTOS
ABOUT EXHAUST NOTES
Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.
Have a story idea? Tip us off at firstname.lastname@example.org.