GM Considers Flagship Sedan for Cadillac
By Mike Colias, Automotive News
Cadillac is considering a large, flagship sedan to take on the Mercedes-Benz S-class and BMW 7-series, a top General Motors official says.
Mark Reuss, GM's president for North America, told Automotive News last month that a new flagship is on the table as GM maps its go-global strategy for Cadillac.
A flagship would be a continuation of how GM has been positioning Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi. This summer, for example, Cadillac is launching the ATS compact sedan, GM's answer to the BMW 3-series.
Next year, Cadillac is expected to roll out a redesigned CTS sedan that is longer than the current generation. That would make it an apples-to-apples choice when compared with another car in the mid-sized luxury segment, such as the Mercedes E-class.
"I'm a fan of going right at those segments and beating them in segment," Reuss says.
But a Cadillac flagship becomes a reality only if GM executives conclude that it is the best use of the automaker's finite resources, Reuss says.
"The way we're funding Cadillac has been from, sort of, everything else in GM," Reuss acknowledges. That leaves the brand with "very reduced scale in terms of individual architectures, engines, technology."
"We have to make very careful decisions," he says.
Some of those already have been made, including the redesigned CTS and Escalade SUV, both expected late next year. The ELR plug-in hybrid coupe also is due next year.
Content provided by Autoweek.
DZX, the CTS-V is the fastest american made sedan. It is not a sports sedan, either, it is a LUXURY sedan! The new Cadillac is tru luxury and performance and technology and comfort. It's not a fast sedan.
As for the XTS, it is amazing! I sat in one next to the audi and mb and bmw, and the audi is the only one that came close to having the full package that the XTS has. and NONE have the warranty that the XTS has OR the maintanance costs that the XTS has. Oh , i forgot to mention the room, the comfort, the style, and as some of you wish to talk about , the price!
Go find you a flagship car for a luxury car company with more features than you can imagine having in a car with a better warranty......... get this........for less than $63000.00
Now, if you want tyo believe that American made cars will never be number 1, then get in your kia and go with your friends to watch the new Fast and the Furious movie. Cadillacs are not for you. There is a new standard for luxury and performance, and Cadillac has it figured out.
I have owned and sold Cadillacs. They are great cars. Most of those who buy them tend to be older and never seemed to be that interested in technical features.. I don't believe the buyer cares about FWD or RWD. That seems to be an enthusiasts thing and not much of a concern of older drivers. I think Cadillac should build a flagship model keeping in mind who their market is.
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