NewUsed

Find by category:

Exhaust Notes

Toyota RAV4 EV Is California-Only, Costs $50,610

The limited-production electric RAV4 returns almost exactly as it had left nine years before.

By Clifford Atiyeh May 7, 2012 2:27PM
Toyota RAV4 EV (c) ToyotaSit down and pour yourself a glass of California wine for this one: The electric Toyota RAV4 EV costs $50,610.

Just last week, we thought Toyota would price the EV at just under $40,000, in line with the Nissan Leaf and Ford Focus Electric. But Toyota, instead of marketing to all 50 states, said it would sell just 2,600 models over three years, and only in California. It's almost exactly what Toyota did nine years ago, when the last of the roughly 1,500 RAV4 EVs were leased and sold in California to satisfy the state's zero-emission mandates. While a full equipment list hasn't been announced, Toyota says the price buys a fully-loaded "premium" car.

"Right now, we're looking at it as more of a market test," said Jana Hartline, Toyota's environmental spokeswoman, to Exhaust Notes. "It's really going to allow us to gauge customers."

Toyota RAV4 EV interior, (c) ToyotaBased on the current model -- not the all-new 2013 RAV4 that will debut later this year -- the RAV4 EV looks very similar to the 2011 prototype, but with a more slanted nose and redesigned mirrors that help make it the most aerodynamic SUV in the world, according to Toyota. Like the 2013 Avalon, the RAV4 EV also includes a sport mode that gets the SUV to 60 mph in seven seconds and a top speed of 85 mph. The redesigned center stack includes Toyota's new app-enabled Entune infotainment system. A Prius-style shifter and an LCD instrument panel round out the rest of the changes.

The RAV4 EV comes with a 41.8-kilowatt hour lithium-ion battery supplied by Tesla Motors, nearly double the capacities of the batteries in the Focus Electric and Leaf, yet Toyota claims the same 100-mile range as those two cars. Tesla plans to introduce a similar 40-kilowatt hour battery in the upcoming Model S, due this winter, and promises a 160-mile range at a constant 55 mph. Hartline said the estimate was conservative ("we'd rather underpromise") and that prototypes have been "at 100 or above." Several charging modes will also be available, Hartline said, one of which will extend the range by maxing the battery's capacity, just like in the current Tesla Roadster. Charging takes about five to six hours on a 240-volt Level 2 connection. Unlike other Japanese EVs, a fast-charge port will not be available.

In 2011, EV enthusiasts bought close to 10,000 Leafs and nearly 7,700 Chevrolet Volts in the U.S. Toyota said it may offer the RAV4 EV in other states, but with Lexus prices, low volumes, and no all-wheel-drive option, don't count on it.

[Source: Toyota]
11Comments
May 8, 2012 4:28AM
avatar
$50K for an RAV-4!!  That's funny. Smile
May 9, 2012 6:32AM
avatar
At $50K, this is extremely overpriced.  Like most other electric/hybrid vehicles, this will NEVER produce a return on investment for at least two decades.  The only hybrid out there that makes financial sense is the Honda Insight which starts at a reasonable $18,500.  This RAV-4 is almost in the same extremely overpriced league as a Tesla or Fisker, cars for people with more money than brains.
May 8, 2012 12:12PM
avatar

There is all kinds of talk about the range of electric vehicles.  I would really like to know if it will reach the claimed range while running every electrical system (i.e. air conditioning/defrost, heater, headlights, cruise control, radio, navigation, electric windows).  Or does using any or all of those systems reduce the range? 

May 8, 2012 8:55AM
avatar
Fox news says that it will catch on fire. $50,000 dollars......how arrogant.
May 8, 2012 12:37PM
avatar
@mrchriss, all of those things you mentioned will consumer power and reduce range dramatically.  I can't imagine being stuck in heavy traffic in a snow storm with the heater, wipers, etc. going.  It is highly plausible that you can deplete the batteries in that scenario before you finish your commute.  Worse, unlike a normal vehicle, you can't just pull into a gas station and fill up, you have to find a charging location (good luck) and it will take at least a half-hour to get enough juice to continue your trek.  100% electric vehicles are not ready for prime time, and this joke at $50K just proves there's a sucker born every minute.  It's a Toyota, and that means it's going to be recalled at least twice in the first year!
May 7, 2012 4:58PM
avatar
Look up fugly in the dictionary you'll see the above, but they will get some fools to buy it and pay 7 years for it....lol
May 8, 2012 3:51AM
avatar
It's always Califonia that always gets these vehicles and no where else. Then that's where they stay after that. Good example was the Honda FCX Clarity. It's only available in CA. and no where else even if you special order it.
May 8, 2012 7:14AM
avatar
IT WILL be reliable and have the range Toyota promises.
May 8, 2012 4:26AM
avatar
I don't think it's stunning but it's certainly not "fugly".  That award goes to the super sized Infinity SUV,  Ford Flex, Mini Cooper.
May 8, 2012 1:06PM
avatar
If Beltway's comment about recalls is true I guess you can count on having all kinds of breakdowns in the GM and Nissan counterparts. I'll take a recall over being stranded on the roadside any day of the week!!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?
MSN Money

ABOUT EXHAUST NOTES

Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.

Have a story idea? Tip us off at exhaustnotes@live.com.