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Sales of Fuel-Efficient Cars Surge in February

Buyers flock to smaller vehicles for the second month in a row.

By Douglas Newcomb Mar 8, 2012 1:57PM

The Ford Focus. Photo by Ford.It’s almost as predictable as the flowers shooting through the ground each spring: As gas prices rise, car buyers flock to vehicles that get better fuel economy. And with gas approaching the unprecedented $5-per-gallon mark, consumers are snapping up high-mpg vehicles at a record pace.

 

The average mpg for all new vehicles sold in the U.S. in February hit a record 23.7, according to researchers at the University of Michigan Transportation Research Institute. The key word here is “average,” since the record is based on the EPA combined ratings derived from a mixture of city and highway driving and not the much higher highway-only rating.

 

Further proof that vehicles with higher fuel economy are moving off dealers' lots much faster than bloated SUVs and other gas guzzlers: January set a then-record 23.5 combined mpg for all vehicles sold in the U.S.

 

So which cars are the hot sellers in this season of downsizing?

 

According to The Wall Street Journal, among the 20 best-selling vehicles in February, the biggest winner was the Ford Focus, with a whopping 89.8 percent year-to-date increase in sales. That’s nearly double the sales of the No. 2 Nissan Altima, up 48.4 percent. The top six are rounded out by the Honda Civic, 45.1 percent; Toyota Camry, 38.5 percent; Toyota Prius, 33.0 percent; and, strangely enough, the Dodge Ram pickup, 31.3 percent. The biggest loser in the top 20 among all vehicle segments: large cars, with an 84.6 percent drop.

 

Time reported that Volkswagen, at 42 percent, had the biggest jump in year-to-date sales among all automakers. At 40 percent, Chrysler placed second, and the company’s small Fiat 500 had its best sales month ever.

 

So far, dealers aren’t seeing any significant shortages in supply due to this small-car sales surge. But Bodie Sanderson, Internet sales manager at Griffith Motors in The Dalles, Ore., says he’s seeing people react to higher gas prices more than ever in his 20-plus years in the industry.  Sanderson said that his store -- a Honda, Toyota and Scion dealership -- had its best February sales ever last month, spurred in part by high-mpg vehicle sales.

 

“We had a quite a supply of the 2011 Prius, to the point where we even had rebates and incentives,” he said. “And in three weeks we went from having 10 or 11 on the lot to being out selling one every other day. Right now, we have none. Supply is fine currently. We have lots of Civic, Corolla and Yaris models, but that could change quickly.”

 

Sanderson added that the move toward more fuel-efficient vehicles has been “very obvious within the last 45 to 60 days, which is much earlier that usual,” he said. “It’s usually later, but people started to look at smaller cars early this year. I’d say we’re two months ahead of normal. Of course, you always have people that jump on the bandwagon too late.”

 

[Source: USA Today]

7Comments
Mar 12, 2012 8:52AM
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Did you not get into a really heated argument with me when I wrote the same thing almost a year ago? Well, at least you had a change of heart.

I think he was implying that if you have already bought an SUV it is smarter to keep said SUV than to purchase a new car at every gasoline spike.  Not that it is smart to buy a small car at the aforementioned spike.

The price needs to keep going up. I want it at $7; at that point, all the major vehicle manufacturers will be compelled to start offering clean diesel vehicles here. It is sad that fuel prices must drive adoption, but when the consumers are uneducated, one should take whatever one can get.

As long as gasoline models continue to be available, I am happy as a clam.

Mar 12, 2012 4:27AM
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Just wait until gas hit $5-$6 per gallon later this summer.  The panic buying will begin and people will dump their big cars and SUVs at a huge financial loss and buy a smaller vehicle at a premium price and never see an acceptable financial payback.  This cycle keeps repeating itself as people flush money down the drain.
Did you not get into a really heated argument with me when I wrote the same thing almost a year ago? Well, at least you had a change of heart.

The price needs to keep going up. I want it at $7; at that point, all the major vehicle manufacturers will be compelled to start offering clean diesel vehicles here. It is sad that fuel prices must drive adoption, but when the consumers are uneducated, one should take whatever one can get.
Mar 12, 2012 4:24AM
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At least we're starting to see some decent compact cars here instead of being stuck with the Japanese and Korean junk.
No, sorry, that is incorrect. All the really high tech models are still not available for sale here.
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Oh well, it always comes back to those dolts who buy these ridiculous gas-guzzling Hummer, Suburban and Expedition class vehicles to haul around just a driver and maybe one passenger if they are lucky. I'd say let them keep them and pay way more per mile than the rest of us, but the bottom line is they are using (wasting?) non-replenishable fuel faster than if everyone wasn't selfish and conceited.
Mar 9, 2012 12:44PM
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At least we're starting to see some decent compact cars here instead of being stuck with the Japanese and Korean junk.
Mar 9, 2012 10:25AM
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It does seem ridiculous to throw away thousands of dollars by trading in your SUV to save a few hundred bucks a year and end up driving a car you really don't want or like.
Mar 9, 2012 8:08AM
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Just wait until gas hit $5-$6 per gallon later this summer.  The panic buying will begin and people will dump their big cars and SUVs at a huge financial loss and buy a smaller vehicle at a premium price and never see an acceptable financial payback.  This cycle keeps repeating itself as people flush money down the drain.
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