Kia Announces Official Name for 'K9' Flagship Sedan in Export Markets
It's --- bizarre.
"Derived from the English words 'core and 'quality,' the name of our new flagship sedan hints at the attributes at the very heart of the vehicle," says Thomas Oh, Kia's executive vice president and chief operating officer of the International Business Division.That's from Kia's press release (full copy below, if you're into that sort of thing; otherwise, we've written before about what you can expect when it hits the U.S.) announcing the name for the upmarket rear-wheel-drive vehicle heretofore known as the K9 sedan. Drum roll, please: The name is -- Quoris.
Yeah, what? It sounds like the name of a character from "Game of Thrones" -- and not a cool one, either. One of the wheezing, canker-ridden stable boys whose head is lopped off during some drunken shoving match, and everyone's glad of it.
It's even worse when you say the full name: Kia Quoris. KEE-yah KWOH-ris. Okay, now say that while rubbing your stomach and patting your head.
The name is stupid, is what I'm getting at here.
Kia 'Quoris' flagship sedan promises premium driving convenience and innovative safety technologies
- New rear-wheel drive flagship to be named 'Quoris' for export markets
- Innovative driving assistance and active safety technologies
- Safety systems utilize radar, cameras and haptic technology
(SEOUL) July 18, 2012 – Kia's striking, rear-wheel drive, all-new flagship sedan will be called 'Quoris' when it goes on sale in overseas markets from the fourth quarter of 2012.
The new luxury model (known as 'K9' in the domestic market) went on sale in Korea in early May, and features a host of high-tech comfort and safety features, many of them never seen before on a Kia.
"Derived from the English words 'core' and 'quality', the name of our new flagship sedan hints at the attributes at the very heart of the vehicle," commented Thomas Oh, Kia's Executive Vice President & COO of the International Business Division. "The word 'Quoris' conveys solidity, luxury and high-technology, all resonating together as a chorus.
"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd, driving Kia sales in what is a new segment of the global automotive market for Kia," adds Mr. Oh.
Innovative 'active' safety technologies
The Kia Quoris will feature an array of high-tech driving assistance and active safety features.
"Quoris adopts a number of intelligent safety technologies never before seen on a Kia, in order to deliver maximum driver comfort and safety," comments Chang-Ki Kang, Senior Vice President of Kia's Namyang R&D Center.
"The Quoris can cruise at a desired speed, maintain a pre-determined 'safe' distance from the vehicle in front, and even come to a complete stop if necessary. Quoris can also detect and warn the driver of approaching potential hazards using innovative audio, visual and haptic alerts.
"Our new flagship sedan possesses remarkable abilities to monitor and detect changing traffic conditions, and is constantly processing information, immediately deciding the right course of action and precisely executing vehicle movement controls as necessary," concludes Kang.
Advanced Smart Cruise Control (ASCC)
The Quoris employs Kia's first radar-based Advanced Smart Cruise Control (ASCC). Located in the right side of the front bumper, the radar system constantly monitors the road ahead, up to a range of 174 meters.
With ASCC activated, the Quoris monitors traffic conditions and speed in order to maintain a pre-determined safe distance from the vehicle ahead. The driver can easily adjust this distance by choosing from four options (52, 40, 32 or 25 meters at a speed of 90 km/h) using a button on the steering wheel.
The Quoris will also automatically come to a complete stop, if necessary. When the stop is less than three seconds and traffic ahead moves off, the Quoris automatically moves forward, resuming the journey. For a stop longer than three seconds, the driver has to manually restart the vehicle by pressing the accelerator or pushing the resume button.
Advanced Vehicle Safety Management (AVSM)
The ASCC is linked to the rest of the vehicle controls by the Quoris' Advanced Vehicle Safety Management (AVSM).
Integrating the control of various vehicle monitoring systems, including the Electronic Stability Control (ESC), seatbelt mechanisms and multiple warning systems, the AVSM can alert the driver, pre-pressurize the braking system and activate the Pre-Safe Belt (PSB) system, depending on the anticipated level of a collision risk.
Detecting a risk of a collision, AVSM warns the driver in three stages via a loud audible alarm, a visual warning on both the Head Up Display (HUD) and TFT LCD cluster and a haptic signal on the seatbelt.
Stage 1 At a low level of collision risk, a visual warning appears on the LCD cluster and HUD.
Stage 2 At a higher level of collision risk, in addition to the visual warning, an audio warning signal is sent out and the haptic seatbelt is activated via an electric motor, sending strong vibrations through the driver's seatbelt.
Stage 3 When a collision is imminent, the AVSM automatically applies the brakes to reduce the impact speed. The electric motor and pre-tensioners of the PSB system are also activated to retract the seatbelt and hold occupants closer to their seats, ensuring maximum occupant protection and minimizing abrasions caused by contact with the airbags.
Class-leading Blind Spot Detection with Lane Change Assistance
The Blind Spot Detection (BSD) system for Quoris features two radar scanners located in each of the outer corners of the rear bumper. Each is capable of detecting objects up to 70 meters away from the rear, and four meters from each side.
Activated at vehicle speeds above 30 kph, BSD gives the driver a warning when a vehicle comes into the blind spot zone – an area approximately four meters wide along each side of the Quoris and extending more than six meters from the rear bumper.
Compared with sonic-based BSD systems, Quoris' radar-based BSD gives a longer detection range, which is also exploited by the Lane Change Assistance (LCA) system. LCA alerts the driver to vehicles approaching from the rear at high speeds from up to 70 meters away.
If the system also considers the speed of approach to be a potential hazard – specifically if it calculates that a collision would occur within 4.5 seconds if no avoiding action is taken – it will illuminate a warning triangle graphic in the left or right door mirror glass and activate a warning signal on the HUD. If the driver does not react to this visual 'alert', an audible warning is also sounded.
Both the BSD and LCA systems can be deactivated by the driver, if required.
Lane Departure Warning System
While radars boast a superior ability to detect objects at long distances, cameras are used in Quoris to recognize the shape of closer objects such as lane markings.
A forward-facing video camera is at the heart of the new sedan's Lane Departure Warning System (LDWS). It monitors the car's position in relation to lane markings and triggers a warning in case of unintended lane departures at speeds above 60 kph.
Around View Monitor system
Four cameras on each side of Quoris are used to create its class-leading Around View Monitor (AVM) system, which provides maximum convenience and safety during parking and low-speed maneuvering.
Unlike the majority of competitors' AVM systems with a field-of-view of less than a 270-degrees, the Quoris' system offers a true 360-degree all-around view in eight different viewing modes, displayed on the Audio Video Navigation (AVN) monitor.
Continuously synthesizing images from four cameras, the AVM provides a virtual 'top' view in motion, so the driver can easily have a full grasp of all his or her surroundings, maximizing safety for the car occupants as well as pedestrians. The AVM system automatically deactivates at speeds above 20 km/h.
It surprises me that car companies invest billions in the design and styling of cars and then carelessly chose names that sound like the CEO's ED medication. Quoris?
"Quoris isn't for everyone. Ask your doctor if you're healthy enough for sexual activity and stop using Quoris if you experience any adverse reactions. Side effects may include nausea or vomiting if the your partner is less than a six. Seek immediate medical attention or a Nun if you have an erection lasting more than four hours."
Most people can overlook a few isolated aspects of poor design if the car is otherwise fetching. But a dorky name can be a deal breaker for some people no matter how good the car is.
I agree with the Author. Another DUMB attempt to be unique. Why not call it a "360" or "446"
something that the public will comprehend as meaning something, whether than a name that as
to be interpreted. I recall on of the Japanese auto companies doing something like this in the past.
Oh, now that I look at it I have the Big Korean Car With Leering Predator Grin -BKCLG.
What an ugly grill.
It must be a Republican car, because the media punk is needlessly negative towards it.
Looks like a substantial car. Great lines, yes BMW in looks. As with the Hyundai's, I'm guessing it will undercut American and European (as well as Lexus) by many thousands and work just as well.
American unions continue to raise prices on average cars into the stratosphere while they insist on selling cars with a 1970's marketing mentality as if we're the dominant market.
Some of the cars are appealing enough but models that start in the mid-high 20K's are almost 10K less elsewhere in the world. GM, not surprisingly, is the worst offender. Overblown government regulations from the EPA further impact our ability to compete.
Look at the Kia Optima and it's American equivalent and decide whether you want a $300 a mo car payment or a $450 payment for the same quality car.
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