Exhaust Notes

Cadillac CTS-V Challenge: Yes, I Beat 'Maximum Bob' Lutz

Cadillac, BMW shine equally at GM publicity extravaganza

Posted by Lawrence Ulrich on Friday, October 30, 2009 9:35 AM

The Challenge was met, and a BMW won.

 

Michael Cooper, a hoodie-clad, 21-year-old budding racer from Long Island, won the Cadillac CTS-V Challenge Thursday, driving his BMW M3 past GM Vice Chairman Bob Lutz at the Monticello Motor Club in New York.


As for this writer, I managed a third-place finish driving the CTS-V production sedan. I did beat Lutz, my goal going in. But I ceded second place to The Truth About Cars’ journalist Jack Baruth, also driving the CTS-V. (In my lame defense, Jack is a semi-pro racer who’s run in the Grand-Am road racing series.)


The combination publicity stunt/sport-sedan throwdown turned out to be a blast, with Maximum Bob challenging journalists and private owners to battle him in Cadillac’s 556-horsepower CTS-V. (Check out video after the jump.)


BMW, Mercedes, Porsche and Jaguar ultimately refused to provide press cars for the challenge, meaning some key competitors -- especially the Mercedes E63 AMG and Porsche Panamera -- were sadly MIA. Initially, BMW had slotted me in for a 400-horsepower M3, my preferred weapon in this race, but higher-ups at the company blocked my bid. Driving the CTS-V became my only choice, which made my lap time far less satisfying than if it had come in a Caddy competitor, the original premise of the race.

 

GM recruited owners of a BMW M3 and M5, a CTS-V and a supercharged Jaguar XF. Journalists saddled up the CTS-V and a Mitsubishi Evolution that found itself thoroughly outgunned in this wickedly capable class.

 

For curiosity’s sake, I drove the 550-horsepower BMW X6 M crossover SUV for my rehearsal laps, stepping in cold to the rear-drive CTS-V for my own timed laps. It was only the night before that BMW officials nixed me driving the X6 M in the official event. And as I suspected, BMW missed an opportunity to spotlight the fish-out-of-water brilliance of its 5,200-pound crossover: The X6 M performed incredibly, ripping off sub-three-minute laps and keeping pace with the megapowered sedans. A damp track only amplified the advantage of the X6 M’s torque-vectoring AWD system.

 

Some sites have erroneously suggested that Cadillac “won” because of the faster times posted by their ringer race-car drivers, who set out after I had made the day’s last official run. But GM itself had set the rules: The Challenge was to take on Lutz, not GM’s professional gladiators from the top ranks of racing. Cooper and his BMW won the event fair and square, as referee and former Car and Driver editor Csabe Csere made clear during post-race presentations. And Cooper -- an obvious natural who’s attended Skip Barber schools and run a few open-wheel amateur races -- was congratulated by Cadillac officials and the gracious Lutz, 77, who quipped before the race, “I should get an age-based handicap of one second per lap for every year over 70.”

Lutz said he had been frustrated with GM’s “inane” advertising for the CTS-V. Determined to prove the Caddy was among the world’s best sport sedans (a claim already supported with a record production-sedan run at Germany’s famed Nurburgring course), Lutz conceived the Challenge.

           

As ever, the point lost in the heated Web debate over which sport sedan is “superior” is that the driver, as much as the car, determines who’ll be fastest on a given day. That truism was driven home by the likes of John Heinricy, the renowned sports car racer and retired CTS-V engineer, and of the Speed Channel’s “mystery driver,” who turned out to be Corvette racer Johnny O’Connell, whose resume includes class wins at the 24 Hours of Le Mans. Heinricy and O’Connell took to the course to turn in blistering, best-of-day laps in the Cadillac, bringing even the amateur racers in the field back to reality, as a Speed Channel camera helicopter buzzed the track.


As if Lutz didn’t prove definitively enough that age is no barrier, 72-year-old Englishman Brian Redman, the former Formula 1 driver and racing legend, put up a smoking 2:49.59 lap in the Caddy, beating me by more than three seconds.

 

Lutz was clearly being magnanimous when he said that ultimately, “the lap times are almost irrelevant – it’s about having a great time in wonderful automobiles.”


Ultimately, the CTS-V Challenge didn't definitely prove which sport sedan is best -- as no shootout truly can. But it did prove that driving on a track, whether you’re Formula 1-fast or tortoise-slow, is the most fun you can have in a sitting position.


Win or lose, Lutz knew what he’d accomplished. “If people leave the day with the conclusion that the CTS-V is among the best, that would be a good thing.”


Mission accomplished, Bob. I'll save the memory, and a few photos, of this fantastic day. And what do you say we do it again next year? 



Final positions and lap times from the CTS-V Challenge, beginning with the nonofficial ringers' times:


The Ringers

“Mystery Driver” Johnny O'Connell, CTS-V, 2:45.537

John Heinricy, CTS-V, 2:46.560

Aaron Link, CTS-V, 2:48.902

Brian Redman, CTS-V 2:49.596


First place: Michael Cooper, private owner, BMW M3: 2:50.424

Second place: Jack Baruth, The Truth About Cars, CTS-V: 2:51.153


Third place: Lawrence Ulrich, MSN Autos, CTS-V: 2:53.157


Fourth place: Bob Lutz, GM Vice Chairman, CTS-V: 2:56.321


Michael Mainwald, private owner, BMW M5: 3:05.398

Wes Siler, Jalopnik, Mitsubishi Evo, 3:08.126

Chris Fairman, private owner, CTS-V, 3:14.292

Archan Basu, private owner, Jaguar XF, 3:15.670

Tom Loder, private owner, Audi RS4, 3:15.702


(Pictured: Wes Siler, left, of Jalopnik, with GM's Bob Lutz; all photos and video courtesy of GM)

 

Join the discussion!
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Saturday, October 31, 2009 7:11:16 AM
Steve-80 - Thanks for not being an idiot.  lol.

Also Driverfactor - Thanks for not being an idiot.

The rest of you really need a reality check.
Friday, October 30, 2009 9:32:27 PM
Really good idea.  Wrong car.  I don't know if the CTS-V would have won, but the BMW that it matches up against properly is not the M-3, but the M-5.  Real necessary for a handling contest to get cars of about equal size. 
Friday, October 30, 2009 9:26:23 PM

GM is indeed improving despite government intervention.

I have both, a Cadillac and a BMW...  They do different jobs...  The Caddy works for me and the Beemer is the most fun car on the road...

I'll always have both depending on what government mandates are imposed...

I think Caddy won against a company that has been producing the best cars for many years...!

Friday, October 30, 2009 8:05:04 PM

As far as comments about the Cadillac posting better times.  In this style of racing, lap times really aren't all that important, that's not what wins these types of races.

 

Common4Sense...the M3 is one hell of a car.  BMW has had many years to perfect it, why do you think it is STILL considered to be one of the best drivers cars on the planet after all these years?  The M3 had a capable driver, and the M3 is a capable car.  So, you can't say good job to the driver alone, and not to BMW itself.

 

joe2009,  how did it win?! Did it come in first?  No!  The Cadillac CTS-V is an overhyped Garbage Motors product.You know what is really funny?  Every test of the CTS-V shows a 0-60 mph time in the 4.1 second range...not the CLAIMED 3.9 seconds that GM has been throwing around. 

 

wick57, what are you talking about?  Cadillac is NOT the Standard of the World...and no they don't deserve it.  Show me a list of all the innovations that Cadillac has done that has changed the automotive world like the German automakers have.  And if you don't think you won't have to stop as often as "those foreign cars" as you put it, think again.  I suggest doing a bit more research.  Sorry, American cars, including Cadillac simply do not offer the level of engineering, innovation, safety, fit and finish, overall quality, and overall engineering. 

 

Stop the what ifs, or speculations of what would happen with different drivers.  The race is done, it's over with...and the CTS-V lost...PLAIN AND SIMPLE.....Get over it.

Friday, October 30, 2009 8:01:55 PM

Some people have no idea the heritage GM and Cadillac have in this country and the world.

Cadillac deserves to have the title "Standard of the World" again. The proofs in the showrooms across America and the world. American cars will hold up against anyone's now and there a lot cheaper to maintain than a BMW or a Mercedes. Plus you won't have to stop for gas near as often as you would with one of those "FOREIGN" cars.

God Bless America!!

Friday, October 30, 2009 7:26:55 PM
Finally an American car we can be proud of. Though a huge improvement for Caddy it sure is not "The Standard of the World". Actually when has Caddy ever been? I do find it the "Standard of Detroit Made Cars."
But ,alas, at the end of the day a BMW is a BMW and the CTS-V is..well..a Chevy.

Friday, October 30, 2009 6:33:51 PM
Don't kid yourself about which car is better.  The German car will win every time.  There is a reason they are more expensive...

However, I think the real point is here that the Caddy is even in competition with vehicles like the M3.  No sane person would ever argue that the Caddy is a "better car" then the M3.  Not many cars will ever be able to make that argument.  Lets not forget that the M3 could sustain track conditions for prolonged periods of time where the Caddy was probably lucky to finish a lap.  And also the fact that the Caddy is only a "NEAR-luxury" car.  You can strap a rocket on the back of a Honda Civic and beat both of these cars but that isn't really the point is it?

It isn't all about Power-to-Weight (Sorry Caddy) - My pick for Drag winner.
It isn't all about Cornering (sorry BMW) - My pick for dry road racer.
And it isn't even all about all-wheel drive (sorry RS4) - My pick for ANYTHING with wet or icy or dirty roads.

It is about the combination of all elements in the package that is the most appealing and has the highest performance in whatever driving conditions you prefer.

No, the point here is that for so long no one would have even considered pitting a Caddy against one of the winning-est cars in automotive history.  It is a big feather in America's cap that they finally have a saloon up to the task.  Well done Caddy!
Friday, October 30, 2009 5:39:18 PM
Cars are fun to drive.
Friday, October 30, 2009 5:38:01 PM
Why didn't we level the field, and let the "ringers" drive the M3 and see if it beat the Caddy?
Friday, October 30, 2009 5:29:33 PM

There is clearly a disconnect between the advertising for the car and its capability, and that's where the "inanity" lies. This event coulda/shoulda been even bigger - with comprehensive marketing support including a larger social networking component and tighter integration with offline and traditional advertising. This showdown could have have been strategically transformational for the brand, instead of being a fun, "see ya next year" one-off. Another great opportunity, missed.

 

More advertising commentary.

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