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Toyota Prius Hits 1 Million Milestone

By Greg Migliore

By AutoWeek Apr 6, 2011 12:35PM

The Toyota Prius. (Photo courtesy of AutoWeek drivers log.)




Few cars symbolize the hybrid revolution in the United States as singularly as the Toyota Prius, and its lofty sales have helped propel the Japanese juggernaut to No. 1 in the world. This week, it clicked off another milestone--1 million sales in the United States.


The Prius launched 11 years ago and has since annually claimed the title of best-selling hybrid in the world. Toyota has sold more than 2 million copies of it globally, pushing the brand’s total hybrid sales to 3 million.


The company claims that more than 97 percent of Prius cars are still on the road.


“Prius paved the way for hybrids and while it is still the hybrid leader in sales and fuel economy,” Toyota vice president Bob Carter said in a statement.


Meanwhile, Toyota announced ambitious plans at the Detroit auto show to expand the Prius line. The Prius v, which is larger than the current car, joins in the fall, and in 2012, the Prius c compact and the Prius plug-in will be added.


The Prius has become a staple of Hollywood stars and mainstream Americans, as motorists have transitioned to more fuel-efficient vehicles and alternative powertrains.


The Prius was by far the best-selling hybrid in the United States last year, recording sales of 140,928. That’s more than any other single carmaker and well head of the next top sellers, the Honda Insight (20,962) and the Ford Fusion (20,816) hybrids.


The Prius has also helped Toyota weather dramatic shifts in fuel prices. A gallon of unleaded cost $3.71 as of Wednesday morning, up sharply from $2.83 a year ago, AAA reports, and crude oil topped $108 a barrel.


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35Comments
Apr 6, 2011 2:02PM
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This vehicle has held up even beyond the mfg's expectations. there are taxi fleets of  first generation cars still running on the original batteries, well beyond the 8 year warranty period. Hybrid technology works, and Prius is currently considered the best of the current lot.

Apr 7, 2011 11:42AM
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Anyone remember the Honda CRX HF? This is positive proof a non-hybrid vehicle can be produced which gets 55 mpg and and re-designed to meet today,s consumer needs. Also look at the current Ford Focus w/ the diesel motor sold in England which gets 60 mpg. Can't sell them in US because EPA says they pollute too much. (but you see commercial trucks up and down the road every day belching dark diesel fumes from untuned engines0. Go figure.
Apr 7, 2011 12:45PM
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I live in Japan (but I am American), and a 50 mpg car is not uncommon here. I don't know why the US is so slow to pick up on this. Probably because American car companies have deep pockets and keep them out of the US for fear of going out of business because they cant keep up! Gas prices here are WAY higher than they are in the US, so its in everyone's best interest to have cars that don't guzzle gas. It just seems the US is slow to pick up new technology...like cell phones for example...I see ads (in the US) for "new" phones or "new" features, but those things are 5-10 years old on Japans cell phones. Sometimes is seems like the US is like a stubborn old man who wont/cant change.
Apr 7, 2011 6:53AM
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Vehicles like the 50+mpg Prius should be sending a signal to the manufacturers, but it still takes having fuel economy regulations forced on them by the federal govt. to force them into making any substantial improvements. 1/2 ton and larger pickups are awful, no significant improvements in over 20 years. The segment is so brainwashed on increasing horsepower and towing capability while making these things bigger, longer and higher - that they've lost the whole picture. Many would love to be able to buy a shortbox regualr cab pickup, oh but they quit making those years ago, and only offer the short box with the four door monsters. The reg cab short box pickups were the hottest selling pickups for decades, until some genius decided to morph them into the family wagon, not that it's a bad thing, but many would prefer the reg cab short box at least still be available for those who prefer that configuration. Consumer Nation of Limited Choices. Plus why no 1/2 ton diesel???
Apr 7, 2011 1:45AM
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I own a 2008 Prius and I'm not boring - I went bowling a couple of times and even watched a baseball game once (I took the bus).  All joking aside, I love muscle cars and am looking for a 2008 Hummer H-2, SUT Ultramarine.  The reason we bought the Prius was that our two other vehicles are a Lincoln Aviator and a Ford F150.  Our commute is 60 miles each way and the fuel savings is notable and although the Prius is an expensive commuter car, I would rather rack up the miles on it rather than the big toys.  Actually, the Prius is fun to drive not because you can "light em' up" but you can focus on the fuel-vs-electricity usage gauges rather than watching the road and it fits big boys quite comfortably.  I wouldn't buy another one but the one we have is fine - I think I will go out and play horseshoes.  Later

Apr 10, 2011 1:50PM
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This is my 2nd Pruis, and I can honestly say I don't know what you are talking about it being boring!  I love the look and feel of my car...it's sporty, and yet roomy at the same time... I think I'm pretty smart for getting 50+ miles per gallon when so many of you are paying the pump twice/week to my filling up every 2 weeks!  I don't look down on anyone for what they drive, I just know that for me, the Prius is the perfect car, and I'm quite happy!
Apr 7, 2011 11:41AM
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So what if a car can give us 50 or even 60 plus miles a gallon, our government will just raise the taxes on it because they will say the dollars they get will not support fixing roads or it will just want the money to do what they do best, waste it.
Apr 6, 2011 3:45PM
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Way to go!!! No wonder this country just keeps sliding further down the economic scale. Keep supporting other economies, keep sending jobs overseas, keep building a future for other countries children! Thank goodness for McDonalds, hiring 50K people this month! I wonder how long it takes to pay off that $100K college degree at $7.50 an hour? Oh well Obama will probably bail them out next, anyone with college debt that can't find a job in this country start writing your congressman and see if you can get a check, your sure not going to get a good paying job in this country any more! We have sold our souls and jobs to the rest of the world.

Apr 7, 2011 8:41AM
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@ac130

 

You should realize that you are getting thumbs down on your posts because you ramble on like a fool. You have run-on sentences, and spew your opinions as facts. By the end of reading your posts, very little of it makes sense. Few will give you a thumbs up when you have these qualities to the things you say.

Apr 29, 2011 7:57PM
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I had a Dodge Cummins Turbo Diesel Ram2500 when I married my wife, who had a Prius. Yeah, it ain't mocho, but it is quite the car. I do get 45-50 mpg, it handles great and has more pep that comparative cars do. I drive the car now as I sold my diesel and am very happy that we have it. It is a 2005, has 190k, and I have had no mechanical problems yet. The only thing I've done is change headlights, tires, wipers and oil. Great car with surprising room and zip. No, it's not a Jetta, Mustang, Camero. It wasn't trying to be! Great engineering.
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