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Toyota Amps Up Hybrid Offerings, Scales Back EVs

The automaker will add 21 new hybrids to its fleet by 2015 while limiting production of electric vehicles.

By Claire_Martin Sep 25, 2012 9:24AM
Toyota Prius V photo by Toyota"If it ain't broke, don't fix it," seems to be the adage Toyota is following with its plans to introduce 21 new hybrids in the next three years and scale back production of electric vehicles.

The automaker has canceled its plans for the wide release of its new eQ electric vehicle; instead it will sell only 100 of the cars, starting later this year. 

Sales of the plug-in Prius have lagged well behind Toyota's expectations, numbering just 8,400 vehicles, 20 percent less than its target, according to Reuters

"The current capabilities of electric vehicles do not meet society's needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge," Vice Chairman Takeshi Uchiyamada told reporters at a press conference on Monday. Sales of the automaker's sole EV -- the electric RAV4 that it developed with Tesla -- will kick off in late September. 

Meanwhile, Toyota will be steering itself back toward its sweet spot: the hybrid vehicle. The Prius hybrid has enjoyed record sales this year; its May 2012 sales figures were 90 percent higher than the previous May. 

In the past, the company has said it would offer a hybrid version of every vehicle in its fleet, but of the 21 hybrids in the works for 2015, 14 will be entirely new vehicles. 

[Sources: Reuters, Detroit Free Press, Toyota]
63Comments
Oct 3, 2012 4:05AM
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I was fortunate enough to drive a Prius for about 2 years until "life" forced me to sell it . I could drive in the diamond lane on the So. Cal freeways at 70 mph and get 50 mpg. There were times I got 55 mpg. At that time regular gas in CA was hovering around $3.75. I could carry 8 ft. 2 x 4s inside with the hatch door closed. I could load and unload 50 lb. sacks of dog food from the back because there wasn't a high lip on the "trunk" space. I am 5 ft. 9 and found the seat fit me wonderfully with plenty of leg room for others in the back. The car was zippy comming onto the freeway and a dream to corner or park. I drove it to Tucson AZ  and there was plenty of juice to get up and over long, steep mountain passes there and back. Drove it in snow, wind, rain, sleet and patches of black ice...never a slip or slide. I carried my kayak on the roof (discovered the roof rack alone took 5 mpg off ) to bays, rivers and lakes. I found the body style to be boring rather than ugly...but you don't sit outside to drive. It was the most versitile, enjoyable, safe, comfortable vihicle I have ever owned. If I could afford (or if it made sense to own) a second car I'd purchase one in a heartbeat. I would suggest beauty is in the eye of the beholder. 

Oct 3, 2012 3:43AM
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The Prius has had record sales this year, USA AND GLOBALLY ! Our US auto companies have what, the Ford Fusion, pretty sad if you think about it, we should have many competing models to the Prius but one more time we are NOT THE LEADER and the Asian companies develop and then lead the market !
Oct 3, 2012 3:42AM
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Prius Technology is a great start. We have one as well. Now get that economy in a similar size vehicle and put it in the 10-15K price space and you'll have buyers lined up from Phoenix to Santa Fe.
Oct 3, 2012 1:25AM
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Wanna impress me make a Hybrid Tundra........17MPG jusy aint getting it.
Oct 3, 2012 4:05AM
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Loved my Prius-until I had to replace the hybrid battery to the tune of $3500 at 110,000 miles. Yes, just 10,000 miles over the standard warranty and 40,000 less than the California emission warranty. Nowhere near the "up to 400,000 miles" they claimed the batteries can last. Toyota chipped in $500 only after my dealership spent hours on the phone with them. If you truly want to be a leader in hybrids, STAND BEHIND YOUR PRODUCT!

Oct 3, 2012 4:04AM
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The Plug-In Prius' only problem is the price differential between it and the regular Prius.  Unless you live in California and need that HOV sticker to drive solo in the carpool lane,  a few extra battery driven miles doesn't make it worth it. 
Oct 3, 2012 3:21AM
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We love our Prius. Mileage is around 50 mpg all year round, winter only loses about 2 mpg. And it is actually a peppy little car, plus it has more room than our piece of crap Nissan Versa did. And unlike what someone else said, I Iove the way it looks.......
Sep 26, 2012 4:47AM
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They last and  are reliable.Drive well. Whatelse do u need? I actually had issue with one of the dealer, Toyota lsitened to em and I got my money back, ever heard of this with Chrysler or GM???
Sep 26, 2012 5:40AM
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Plug-in-Hybrids and all electrics require additional investment and infrustructure. You buy an Electric and have the chargeing station installed and then your job or whatever causes you to move. Regardless of how far, that means the expense of removing and reinstalling or buying a whole new installation at the new home (in all likelyhood.)

But regular hybrids, provide their benefits without that anxiety.

Plus for city dwellers, you might not own your parking place. How do you convince the building owner to devote a parking place for you and your charger?

Sep 26, 2012 11:37AM
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"They last and  are reliable.Drive well. Whatelse do u need?"

I need a station wagon with a diesel engine, manual transmission, and which looks great... like this one:

http://www.toyota.co.uk/bv/CC2/Avensis/gallery/images/assets/avensis-5.jpg
http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=CC2-Avensis-landing

THAT is what I need.
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