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Car Sales Recovering?

J.D. Power says flailing car market has slowed its sinking

By James Tate Oct 27, 2009 7:49AM
J.D. PowerIf you believe the politicians on your TV screen, the economic meltdown is starting to cool off -- and the people at J.D. Power seem to agree, at least when it comes to car sales. The firm charged with keeping an eye on the economy has worked up a few encouraging figures for the automotive sector. With October quickly coming to a close, J.D. Power says consumers have snapped up around 650,000 vehicles this month. Throw in fleet sales, and that figure climbs to 816,600 -- down 6 percent compared with this time last year. While 6 percent is significant, it's not staggering, and in fact it’s the first single-digit decline since May of last year. So what’s pushing cars off the showroom floor?

Even though Cash for Clunkers has long since come to a close, dealers are still offering some serious incentives of their own. General Motors has even taken to offering its vehicles with a 60-day money-back guarantee -- if you don’t like it, the company will let you bring the car back. Not every car company out there is being quite so extreme, but nearly every model has large rebates or excellent financing rates. Since the year is coming to a close, most dealers are anxious to get rid of their remaining 2009 stock, too, which may mean large discounts.

Speaking of financing, banks and other lenders are finally beginning to hand out cash to qualified borrowers again. Part of that is thanks to a huge infusion of federal funds, but growing consumer confidence has banks thinking more loans are a good thing. Not everyone will be able to walk up to a bank and expect to come out with bags filled with $100 bills, though. If you’re planning on pursuing a loan, expect a more thorough review process than you would have found a year ago.

The bottom line is that while unemployment isn’t rebounding, the economy -- and the automotive industry -- is beginning to. J.D. Power says that 2009 is on track to see seasonally adjusted sales of around 10.3 million total units, with things only looking up from there in 2010. It remains to be seen whether car sales will be able to keep up that pace without the kind of intervention we saw from Cash for Clunkers, though.

(Source: J.D. Power)
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